阳光是我们学校前面街道上的一家私人咖啡馆。许多学生会和他们的朋友或爱人一起在闲暇时间喝咖啡聊天。临近期末考试时，阳光下挤满了许多不同专业的学生。他们将在这里呆一整夜，因为他们不允许在学校过夜。直到最近，阳光的普及才稳步上升。
最近，我们通过抽样访谈和问卷调查，对顾客进行调查，以应付存在的问题。我们对我们的客户群的结构，发现有大量的客户，现有的和潜在的，从忙碌的工人停在通往办公室青少年和学生寻找住处快速酿造。我们还询问他们对我们咖啡厅的价格、气氛、菜单、咖啡、服务等的满意程度或不满程度。
此外，客户建议的许可证应贴在墙上，价格应该更合理，菜单更新的和可变的，咖啡是新鲜的烤菜交货更快，整体的氛围和音乐是迷人的，浴室被维护和保持清洁，免费无线连接是可用的，插座要多，营业时间将延长，日常的会计和行政职务进行等。以上为我们咖啡馆改造提供的所有建议，都是在38人的帮助下，通过抽样访谈和问卷调查收集到的：10是路人，20是顾客在笔记本电脑上看书或在我们的咖啡馆写作，8是业主和服务人员。
改善我们的咖啡馆是非常重要的，例如重建和员工培训，例如，我们最好增加顾客的选择，制作更美味的食物，同时降低一些菜肴的折扣价格，给常客提供一些折扣。我们也要培训员工提高服务的速度，员工友好，和东西的注意力。这项改造计划需要128120元人民币来改造我们的咖啡厅、装修房间、培训员工等等。
1。科学家和工程师经常需要一个现实检查，以确保他们的项目与市场所能接受的相一致。成功的产品并不一定是最好的技术解决方案。在白色的实验室大衣的人需要一个更好的理解到底如何，新产品可以转化为市场优势。开放和保持这两组之间的通信是确保研发活动是基于一个坚实的理解企业的需求和目标与市场现实的关键，这对企业领导人侧面了解新兴技术的可能性和准备支持和拥抱他们。
三.精明地去市场。当最好的创新者找到一个有前途的想法并准备把它推向市场时，他们会仔细地、分阶段地进行，而且总是着眼于技术可行性和商业现实。
澳洲Report代写:咖啡馆市场研究报告
The purpose of this report is looking for improvement measures for remodeling the Sunshine cafe. In this report, we make a study of our cafe's potential customers, strengths and weaknesses, benefits, profits, as well as the risks. We also make careful plans for the transformation of our operation modes.
Sunshine is a privately owned cafe on the street in front of our school. Many students will come here with their friends or lovers to drink coffee and chat with each other in their leisure time. When approaching the final exams, Sunshine is filled with a lot of students with different majors. They will stay here for the whole night for they are not allowed to stay at the self-taught room overnight in their school. The popularity of Sunshine has risen steadily until recently.
However, the development of market such as the appearance of competitive cafes and the complexity of customer demands result in some changes. Sunshine does not meet the satisfaction of the customers here. Customers especially students, want to get comfortable atmosphere, reasonable prices and good quality services.
Therefore, customers often express their dissatisfactions, revealing their complaints on dim lighting, smoky air, insufficient seats, relatively poor services and unacceptable prices.
Recently, we have launched a survey of customers by means of sample interviews and questionnaires to cope with the existing problems. We investigates the structure of our customer groups and find that there are a large variety of customers, existing and potential , from busy workers stopping for a quick brew on their way to the office to teenagers and students looking for a hangout. We also enquire them what is the degree of their satisfaction or dissatisfaction with our cafe’s price, atmosphere, menu, coffee, service and so on.
Besides, customers suggest that the licenses should be posted on the wall , prices should be more reasonable, menu be updated and variable, coffee be fresh-roasted , dishes delivery be quicker, overall vibe and the music be engaging , bathroom be maintained and kept clean ,free wireless connection be available ,electrical outlets be more ,business hours be prolonged ,daily accounting and administrative duties be conducted and so on. All the suggestions above for the transformation of our cafe is collected from sample interviews and questionnaires with the assistance of 38 people: 10 are passerby ,20 are customers dong work on their laptops or reading books and writing in our cafe , 8 are proprietors and service staff here.
It is vital to improve our cafe by reconstitution and staff training, for example, we had better increase the options for our customers and make more delicious food, as well as cut prices of some discount of some dishes and offer some discount to regular customers. We must also train our staff to increase the speed of service, staff friendliness, and stuff attentiveness. This improvement plan needs a sum of 128,120 Yuan to transform our cafe, decorate the rooms, and train the staff and so on.
After improvement, our café’s income and profit will increase 15% every year. That means, our annual net profits will change from 80000 at present to 92000 the first year after remodeling.
Literature review
The success of this remodeling in fact is based on innovation. It is necessary to create a new environment and promote new products. The article of Use Innovation to Create High-Impact Business Value gives some ideas of innovation.
Three key innovation components
1. Scientists and engineers often need a reality check to be sure their projects are in tune with what the market can and will accept. The successful product may not always be the superior technical solution. The folks in the white laboratory coats need a better understanding of exactly how a new product can be turned into market advantage.Opening up and maintaining communications between these two groups is the key to ensuring that R&D initiatives are based on a solid understanding of corporate needs and goals and market realities, and that leaders on the business side understand the possibilities of emerging technologies and are prepared to support and embrace them.
2. Look in the right direction. The best companies continuously scan their own organizations and industries, looking for obstacles or opportunities.
3. Go to market smart. When the best innovators find a promising idea and prepare to take it to market, they do so carefully, in stages, and always with an eye on both technical feasibility and business reality.
