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Assessment Task 1 (Group Task) Major report 2000-word document - group work, teams of four. Form a team of four (must only be with a student from your tutorial – no exceptions). Select a current video advertisement for a good or service which is of interest or relevance to you both from YouTube. To effectively demonstrate the application of consumer behaviour principles a suitable advertisement must be selected. The YouTube link must be presented with your report. Assignments must be lodged electronically via the subject LMS and plagiarism checked by each student using Turnitin before final submission. The advertisement you use as the basis of the assignment may be lodged as an attached file if necessary. The advertisement must be in English. NO EXCEPTIONS. Assignments which analyse an ad which is not in English will receive a zero mark. Recommended Structure: Please see the Detailed Marking Criteria on pages 12 & 13. Notes: A report format is required for this assignment - not an essay. Reports consist of headings and discrete sections whereas essays consist of continuous prose. Additional Notes: It is expected that you explore the topic, consult resources beyond lecture notes and the course text, and explain the limitations to your approach. For an academic work, you are required to primarily use models and theories, found in the textbooks, journal articles, and found through your own research to support your argument/analysis – this should be supported by explanation to show your understanding and application of the concepts. At least four relevant non-textbook references are required to satisfy the research component. Don't forget to reference all information sources (marks will be lost otherwise)! Please also refer to the style guidelines provided below. The assignment must be in a Microsoft Word document and fully referenced using the Harvard referencing style. The topic area will require reading and research outside the text and references earlier listed. As a guide, word length expected is about 2,000 -2,500 words, plus appendices (which must be submitted in the one electronic document) if applicable. |
评估任务1(小组任务)
主要报告2000字文件-小组工作，四人小组。
组成一个四人小组(必须只有一个学生从你的教程-没有例外)。
从YouTube上为你俩都感兴趣或相关的商品或服务选择一个当前的视频广告。为了有效地展示消费者行为准则的应用，必须选择合适的广告。YouTube链接必须与您的报告一起显示。作业必须通过主题LMS以电子方式提交，在最终提交前，每位学生必须使用Turnitin检查是否抄袭。如有需要，本处可将阁下用作转让书依据的广告作为附件递交。广告必须是英文的。没有例外。分析非英文广告的作业将会得到零分。
推荐结构:请参阅第12页和第13页的详细评分标准。
注意:这次作业需要的是报告格式，而不是论文。报告由标题和独立的部分组成，而散文由连续的散文组成。
附加说明:希望您探究主题，参考课堂讲稿和课程文本之外的资源，并解释您的方法的局限性。
对于学术作品，你需要主要使用课本、期刊文章和你自己的研究中发现的模型和理论来支持你的论点/分析——这应该通过解释来支持你对概念的理解和应用。至少需要四篇相关的非教科书参考文献来满足研究内容。不要忘记引用所有的信息来源(否则将丢失标记)!请参考下面提供的样式指南。作业必须在Microsoft Word文档中，并使用Harvard reference样式完全引用。主题领域将需要阅读和研究以外的文字和参考文献早些时候列出。作为一项指导，预期字数约为2 000至2 500字，如适用，加上附录(必须以一份电子文件提交)。
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Assessment Task 2(Individual Task) Online Quiz There will be a total of three online quizzes. The online quizzes require students to restate and apply the basic Consumer Behaviour principles and theory presented in the seminars preceding these quizzes. These quizzes are completed outside of seminar and tutorial times. Each quiz must be completed in the 30 minutes duration allowed. Students are expected to observe and take note of the deadline for each quiz as each quiz must be completed by these deadlines. Non-completion of quizzes will receive a zero mark unless they subsequently lodge a medical certificate issued the same day, in which case they will be granted another opportunity to sit the quiz. |
评估任务2(个别任务)
在线测试
总共有三个在线测验。网上测验要求学生重申和应用在测验前的研讨会上提出的基本消费者行为原则和理论。这些测验是在研讨会和辅导课之外完成的。每次测验必须在30分钟内完成。学生必须遵守并注意每个测验的截止日期，因为每个测验必须在这些截止日期前完成。Non-completion的
小考成绩为零分，除非他们随后提交当天签发的医疗证明，否则他们将被给予另一次参加小考的机会。