市场营销作为一种社会管理过程，旨在帮助消费者购买某种产品或服务，以满足双方的需求和利益。营销职能的管理首先要对公司的情况进行全面的分析，包括未满足的需求和需求，然后衡量需求的数量，确定目标市场和提供的适当产品或服务。营销哲学是企业在经营、组织和其他营销活动中做出重要决策的指导原则。此外，它代表了一种营销理念和一种态度或思维策略，并通过营销过程加以改进。
严格要求管理者监督和评估以下几个事实：我们是否有效地将投入转化为产出；产品质量是否提高；员工是否对客户有反应。然后是组织中的控制工具，即正式的目标设定、监控、评估和反馈系统，为管理者提供信息，以确定所采取的战略和结构是否有效和高效地工作。一个好的控制应具有准确性、及时性、经济性、灵活性和可理解性。控制的概念实际上包括前馈控制、并发控制和反馈控制控制过程包括标准的制定、实际绩效的测量、实际绩效的比较和对比、对正确采取的结果和措施的评价。
本文就市场营销的几个方面进行了探讨。贯穿于讨论各个部分的核心概念可以归纳为以下规则：产品的价值会带来顾客的满意，然后顾客会对该品牌产生忠诚。这个过程是盈利的源泉。
Marketing 代写:市场营销作为一种社会管理过程
Marketing, as a process of social management, is designed to help the consumers to purchase certain products or services with the aim to meet the needs and interests of both sides. The management of marketing function begins with the complete analysis on the situation of the company, including the unsatisfied needs and wants, and then measures the amount of needs and decides the target market and appropriate product or services provided. Marketing philosophy is defined as the guiding principles for the enterprises to make critical decisions on operation, organization and other marketing activities. Moreover, it represents a philosophy of marketing and an attitude or thinking strategies, which is improved through the marketing process.
Managers are strictly required to monitor and evaluate the several facts: Are we efficiently converting inputs into outputs; is product quality improving; are employees responsive to customers. Then it comes to the tools of controlling in the organization, which means formal target setting, monitoring, and evaluation and feedback systems to provide managers with information to determine if the strategy and structure taken are working effectively and efficiently. A good controlling should feature with accuracy, timeliness, economy, flexibility and understandability. The concept of controlling actually contains feed forward controlling, concurrent controlling and feedback controlling. The process of controlling includes the establishment of standards, measurement of the actual performance, comparison and contrast of actual performance and evaluation of the results and actions taken correctively.
This paper has made discussion on the several aspects of marketing. The core concept which goes through all the parts of the discussion can be concluded as the following rules: The value of the product will bring the satisfaction from the customers, and then they will have the loyalty towards such brand. This process is the source of profitability.
