市场营销是通过个人或集体创造产品或价值，然后与他人自由交换商品和价值，以获得所需的东西。这是一个社会过程，也是一个管理过程。营销理念是企业在策划和组织管理实践活动时应遵循的基本准则和行为准则。运用营销理念，引导企业进行营销。同时，通过对营销结果的分析，可以对营销理念进行相应的调整。本文通过分析营销过程的建立，阐述了如何实现顾客最大利益。首先，了解客户的需求是很重要的。利用营销信息系统可以对顾客的需求进行相应的分析和理解。其次，对营销策略进行分析。最后，还将说明如何构建营销方法。
为了了解顾客的需求，我们必须知道什么影响顾客对产品的选择，因为顾客受到来自内部和外部的影响。内在因素可能是不同顾客对特殊口味的不同偏好。外部因素可能是来自外部的影响。例如，当顾客看到身边的朋友在吃一种食物时，他们也想尝尝。因此，卖方应根据买方的决策分析制定销售策略。销售人员如何制定销售策略正是营销过程。首先，你需要制定战略计划，然后执行这些计划。其次，你需要对结果进行评估，以改进以前的战略计划。第三，企业应该充分了解环境。环境包括外部环境、内部环境和对手情况。例如，微力的冲击。如果一个客户的需求得不到满足，可能会导致公司失去大量有相同需求的客户。
Marketing
assignment代写: 如何了解客户的需求
Marketing is to create products or values by individual or collective, and then to exchange the goods and values freely with others in order to obtain the needed things. It is a social process and a management process as well. Marketing philosophy are basic guidelines and codes of conduct to be followed by the enterprise when planning and organizing their management practice activities. By using marketing philosophy, enterprises are well guided in the marketing process. Meanwhile, by analyzing the result of the marketing, marketing philosophy could be adjusted accordingly. This essay will illuminate how to achieve the maximum interests of the customer, by analyzing the establishment of marketing process. First of all, it is important to understand the needs of the customer. By using the marketing information system customers’ need could be analyzed and understood accordingly. Secondly, we will analyze the marketing strategy. Finally, how to construct marketing methods will also be illustrated.
In order to understand customer needs, we must know what influences the customer’s choice of products, since customers get impacted from both internal and external. Internal factors could be the different food preferences of different customers for special flavors. External factors could be the influence from outside. For instance, when customers see their friends around eating a food, they would like to have a try and taste it as well. Sellers should, therefore, develop selling strategies according to buyer decision analysis. How the sellers develop their selling strategies is exactly the marketing process. First of all, you will need to develop strategic plans and then carry out those plans. Secondly, you will need to evaluate the results to improve former strategic plans. Thirdly, companies should fully understand the environment. Environment consists the external environment, internal environment and opponents situation. For example, the impact of micro force. If a customer’s need is not fulfilled, it could results in the company lose a large class of customers who have same demand.
Marketing assignment代写: 如何了解客户的需求
