BSBMKG416 Market Goods and Services Internationally 代写



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BSBMKG416A Market goods and services internationally
This unit has 2 assessment tasks Part 1 and Part 2
Assessment task Part 1 / International Marketing plan
You are to select any product or service that can be marketed by any company in the world intends to market their product internationally.
This requires:
For this assessment you must prepare an international marketing plan and strategy, outlining potential marketing activities based on cultural and social appropriateness.
Provide a report detailing required resources, costs, viability and suitability in relation to a range of international marketing activities according to market research undertaken. Include processes to implement international marketing activities and monitor progress against performance and obtaining target market feedback.
Demonstrate analysis and evaluation of information from a variety or sources and knowledge of relevant legal, ethical and safety requirements and cultural considerations.
Researching and presenting an action plan of potential international marketing activities based on cultural, social, ethical and legal appropriateness.
 
Assessment task Part 2 / Interview
For this assessment you must conduct interviews with an organisational marketing manager in a role play environment.
Conduct an interview/discussion based on your International marketing plan in task 1.
You need to include:
Conduct an interview/discussion (and seek clarification) on:

• international marketing plan and strategy
• international marketing campaign costs, viability, outcomes and objectives achieved
•  feedback, approval, action plan, planning tools, monitoring, contingency planning, performance and identifying new international business opportunities
• SWOT analysis.

·        Discussion and analysis with reference to international marketing plan and strategy
·        The summary of discussion/interview
 
 
Assessment task Part 1 / International Marketing plan
 BSBMKG416 Market Goods and Services Internationally 代写
 
International Marketing Plan for ….. Starbucks
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
contents
·        Market in which the product is to be sold
·        Product
·        Positioning strategy
·        The product and the intended market
·        Major product problems
·        Marketing Objectives
·        Target Market
·        Expected market shares or market penetrate rate
·        Expected sales in dollar volume
·        Product Strategy
·        Product differentiation or competitive advantage
·        Support services
·        Promotion Strategy
·        Distribution Strategy (Macro)
·        Port selection
·        Mode Selection for reaching the country (Railroad, Air, Ocean carrier
·        Documentation required
·        Distribution Strategy (Micro)
o   Warehousing Needs
o   Distribution Strategy (Macro)
o   Port selection
o   Wholesalers
o   import and export agents
o   Import and export agents
o   Government Participation
o   Agencies that can help you
o   Government Participation
o   Agencies that can help you
·        Regulations you must follow
·        Budget
·        Action plan for marketing activity
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Assessment task Part 2 / Interview
 
Conduct an interview/discussion
 
What are the keys to marketing success?
 
 
What are the various types of marketing research?
 
 
What is an International marketing plan?
 
 
What is diversity marketing?
 
 
 
What is segmented market?
 
 
What is the main essence of segmentation analysis?
 
 
How useful is the SWOT Analysis?
 
Where do you think manufacturers are missing opportunities in key international markets?
 
What are some of the factors that could help a company to determine whether it is ready to export?
 
Interview analysis
 
 
 BSBMKG416 Market Goods and Services Internationally 代写