MCD2110- Buyer Behaviour 莫纳什 assignment 代写

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  • MCD2110- Buyer Behaviour 莫纳什 assignment 代写


    Monash College  1
    MCD2110- Buyer Behaviour
    Assignment 1
    Status: Group task (3-4 people)
    Weighting: 15%
    Word Limit: 2500 maximum. This word count does not cover the reference list,
    executive summary nor any appendices.
    You are required to provide the word count of your assignment on your Title page.
    Marks will be deducted if the maximum length is exceeded.
    Due Date: Week 7, Monday 5pm (online submission-Clayton Campus-Important:
    one member submits only once)
    _____________________________________________________________________
    Background information: Structured business report with sub-headings.
    This assignment aims to introduce you to the concepts of consumer behaviour. The
    focus of this assignment is on the broad internal individual characteristics of the
    consumers in the market for your selected offering.
    Consumers are different and may display different inner characteristics relating to
    their needs, motivation, knowledge, perception, and learning in relation to the same
    product or service.
    Marks available
    Task Components  %  of  Available
    Marks
    Executive Summary 5%
    Introduction  5 %
    Develop a profile of one segment for each
    company. You might include some brief
    demographic, behavioural and psychographic
    characteristics (not more than 100 words for the
    segment). You could use a table.
    10%
    Discuss the broader, inner characteristics/differences
    between two segments .
    Hint 1: look for brands and therefore
    segments that are different rather than
    similar
    Hint 2: Each topic should be one heading in
    your  assignment.  You  could  also  use
    subheadings.
    Motivation,  risks,  resources/ability  and
    opportunity (10%)
    40%
    Unit Outline | MCD2110 Buyer Behaviour | 
    ©Monash College  2
    Exposure, Attention, Perception (10%)
    Memory and Knowledge (10%)
    Attitudes formation and change (10%)
    (Chapters 2-6)
    Recommendations  10%
    Conclusion  10%
    Quality  of  references  (use  of  academic
    references ) and in-text use
    10%
    Layout / Formatting / Spelling / Grammar  10%
    Total 100%
    Assignment Requirements:
    In relation to the assigned product category (below) select two brands that relate to
    your product category. After developing a brief profile for each segment, outline the
    broader inner characteristics of the consumers in the market for your two selected
    brands or selected lines within the brand category. You will then discuss, compare and
    contrast how the consumers of your two selected brands may differ in terms of their
    inner characteristics 
    Product categories are:
    • International or local dairy brand
    • Local hospital
    • International or local car manufacturer
    • International or local charity
    This report is designed to help you recognise the variability (differences) among
    consumers and how different brands appeal to different consumers. Recommendations
    should include two areas for improvement for each selected company.
    Within your conclusion section, you could address how marketers use the knowledge
    of these inner characteristics to make marketing related decisions (e.g.,. decisions
    relating to product design, persuasive communication, etc.).
    Reference list:
    •  It is expected that you will provide at least 15 references that are a
    combination of journals, periodicals, newspaper and magazines, web sites and
    textbooks.
    •  You may also reference specific brand advertisements to support your
    arguments. This will require that you append copies of these materials to the
    back of your assignment. You must cite the sources for each advertisement.
    You must also label the advertisements very clearly. You can do this by
    Unit Outline | MCD2110 Buyer Behaviour | 
    ©Monash College  3

    MCD2110- Buyer Behaviour 莫纳什 assignment 代写
    placing each advertisement into a separate appendix. In the body of your essay
    you will refer the reader to this Appendix (eg. “See Appendix 1.”)
    Assignment Cover Sheets
    Clayton Campus only: Turnitin submission does not require Assessment declaration
    sheet as per instructions on Moodle.
    Other campuses:
    No assignment will be accepted or marked if it is not accompanied by a signed
    Assignment Cover Sheet.
    https://www.monashcollege.edu.au/__data/assets/pdf_file/0019/17083/assignment-
    cover-sheet.pdf
    Return of Marked Assignments
    Assignments will be returned in the same way as submitted. Make sure to read all
    comments and request more feedback if needed.
    MCD2110- Buyer Behaviour 莫纳什 assignment 代写