代写 MKTG6015 Digital and Social Media Marketing

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  • 代写 MKTG6015 Digital and Social Media Marketing

    MKTG6015 S2 2016
    MKTG6015
    Digital and Social Media Marketing
    Semester 2, 2016
    Case Study Report Questions
    Q1. List and analyse the major services provided by Alibaba and one other major
    competitor in China (2 marks).’
    Q2. What is Alibaba’s competitive advantage:
    a. in China? (2 marks)
    b. In the USA ? (2 marks)
    Q3. What is Alibaba’s positioning
    a. In the Chinese market? (2 marks)

    代写 MKTG6015 Digital and Social Media Marketing
    b. In the USA market? (2 marks)
    Q4. What are the business motivations for buying Alibaba’s services? (2 marks)
    Q5. What type of O2O online to offline (O2O) business model, do you think Alibaba
    should develop for its business in China? (4 marks)
    Q6. How can Alibaba bring their current online customers into offline (retail) stores and
    support offline sales? (4 marks)
    Q7. How can Alibaba convert Internet users and online shoppers, who are currently not
    Alibaba customers, into becoming offline Alibaba customers? (4 marks)
    Q8. How could Alibaba succeed in this online to offline (O2O) marketplace, given they
    are facing cut-throat competition from local Chinese businesses such as Tencent, Baidu
    and Wanda and unique challenges in the Chinese retail and e-commerce? (4 marks).

    代写 MKTG6015 Digital and Social Media Marketing