代写 MKTG216 - Consumer Demographics assignment
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代写 MKTG216 - Consumer Demographics assignment
MKTG216 - Consumer Demographics
Assignment 1
The whole Assignment (all questions) to be submitted in hardcopy in class on Thursday 1 st September 2016. In
addition, Questions 3 and 4 to be submitted to Turnitin on iLearn by 5pm on the same date. An individual
assessment coversheet is required for the hardcopy submission, which can be downloaded from FBE website.
Answers to Question 1 and 2 may be handwritten (as long as they are neat and legible). Questions 3 and 4 must
be typed.
Total marks for Assignment 1: 50 marks. Assignment 1’s weighting of final grade: 15%
Question 1
Presented below are the number of males and females by age groups in the states and territories of South Australia
(SA) and the Northern Territory (NT) on 30 June 2013. The Age Specific Fertility Rate (ASFR, per 1000) by woman’s
age group in 2013 and the number of deaths by age group in 2013 are also presented in the table below. Using the
information provided, calculate the following demographic indicators for South Australia (SA) and the Northern
Territory (NT) for 2013. Please keep 2 decimal places for all rates and use correct units of measurement:
i) Crude Birth Rate (CBR) [4 marks]
ii) Crude Death Rate (CDR) [2 marks]
iii) Age-specific Death Rates (ASDR) for males and females in South Australia and in Northern Territory
[4 marks]
iv) Total Fertility Rate (TFR) [2 marks]
v) Percentage population distribution by age and sex [2 marks]
vi) Present the populations of South Australia and the Northern Territory in two separate population
pyramids. [6 marks]
vii) Describe the main differences in age structure at 2013 between South Australia and the Northern
Territory, and briefly discuss the relationship between population age structure and consumer behaviour.
[4 marks]
Please note that you could draw the pyramids by hand or using Excel. If the pyramids are drawn by hand, all
labels have to be legible and scales have to be consistent. Pyramids should demonstrate percentages (%).
South Australia Northern Territory
Age
Number
代写 MKTG216 - Consumer Demographics assignment
of Males
Number of
Females
ASFR
(per
1000)
Number
of Deaths
Age
Number
of Males
Number of
Females
ASFR
(per
1000)
Number
of Deaths
0-4 51,519 48,652 85 0-4 9,846 9,190 38
5–9 50,105 47,790 8 5–9 9,168 8,595 0
10–14 49,739 47,574 10 10–14 8,702 8,302 7
15–19 53,498 50,918 13.7 23 15–19 8,808 7,589 40.5 14
20–24 59,317 55,868 51.6 47 20–24 10,641 8,744 91.6 19
25–29 58,638 56,460 104.4 56 25–29 12,261 10,950 108.1 18
30–34 54,426 53,325 123.5 87 30–34 11,265 10,044 110.9 26
35–39 51,548 51,246 62.9 91 35–39 9,459 8,851 58.4 44
40–44 57,988 58,198 13.3 172 40–44 9,574 8,865 14.0 50
45–49 56,230 56,515 0.5 235 45–49 8,246 7,660 0.8 75
50–54 57,376 58,860 320 50–54 8,125 7,414 96
55–59 52,626 54,455 439 55–59 6,946 6,288 78
60–64 48,207 50,149 601 60–64 5,619 4,600 98
65–69 42,310 44,628 869 65–69 3,896 3,021 106
70–74 30,456 32,782 1,007 70–74 2,211 1,754 128
75–79 22,997 26,508 1,372 75–79 1,132 985 99
80–84 16,827 22,097 2,027 80–84 611 612 78
85+ 14,416 26,579 5,354 85+ 317 468 121
Total 828,223 842,604 12803 Total 126,827 113,932 1095
Question 2
Please keep 2 decimal places for all rates
According to industry estimates, on 30 June 2013, there were 11.19 million smart phone users in
Australia. This was 2% increase from 30 June 2012. Assuming Australian mobile phone users will keep
growing at 2% every year in the future, calculate:
i) the total number of smart phone users in Australia at the end of 2020. [2 marks]
ii) in which calendar year Australian smart phone users will reach 15 million. [2 marks]
iii) Briefly explain the importance of understanding population size and growth towards understanding
markets. [2 marks]
Question 3
Write a critical review of the literature on the perspectives on consumer behaviour. Your review needs
to include three main perspectives introduced in the prescribed text book (e.g. reviewing three
perspectives from economic, psychological, sociological, anthropological and other perspectives) and
refer to at least three additional references other than the chapters in the prescribed text book. The
length of the review is expected to be about 600 words. [12 marks]
Question 4
Review the following article and write a short essay (400 words) on the impacts of population growth
and consumption on sustainability. [8 marks]
Das Gupta, Monica, John Bongaarts and John Cleland (2011) Population, Poverty, and Sustainable
Development: A Review of the Evidence, The World Bank Development Research Group, Human
Development and Public Services Team, WPS5719.
代写 MKTG216 - Consumer Demographics assignment
