代写 MKTG1061 – Global Marketing Macro Research

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  • 代写 MKTG1061 – Global Marketing Macro Research

    MKTG1061 – Global Marketing Macro Research Report Evaluation sheet/Checklist
     
    Names
     
     
    Tutorial Time  
    Product/Service  
    Country  
     
    Report Evaluation 20%
    Presentation of Report NN PA CR DI HD
    REPORT (20%)          
    1. Presentation of report (35%)          
    a. Executive summary (1-2 pages) (10%)
    b. Spelling, grammar, expression, structure and flow (10%)
    c. Referencing (15%)
             
    2. Content of report (65%)          
     
    a. Introduction to the country, your company and their product/s and give ideas on who your target persona might be (15%)
     
    b. Macro-environment research on chosen country (50%)
    All sections must discuss relevance/implications for your  target customer
    Economic – Income, disposable, inflation, currency/exchange, population, demographic, unemployment, urban, stability, physical quality of life index, GINI index or spread of income, risk
    Political – trade agreements, tariff and non-tariff barriers, export incentives from Australia, import incentives from the new country any restrictions, corruption issues, risk, stability of government
    Legal –Advertising laws, labour laws, content and labelling laws, any banned ingredients, registration of trademark/company name in new country, any issues on piracy
    Cultural – Hofstede cultural dimensions, holidays, family, favourite foods, flavours, language, lifestyle, education, religion, material life – technology, infrastructure
             
    Reports MUST have received a Turnitin report less than 15% prior to submission. If they have a higher %, they will be marked down by a grade for every extra 10%. Try not to hand in reports with more than 15%. Only one group member can send the report to Turnitin. Nominate a team leader who will be the only person to do this.
    代写 MKTG1061 – Global Marketing Macro Research
             
    Extent of Research – Reference List MUST conform to Harvard Referencing Rules so only items cited in the body of the report are to be included.
    HD = Research covers textbook, 15-20 websites, 10-15 business articles, 5+ journal articles
    DI = Research covers textbook, 10-15 websites, 5-10 business articles and 2-3 journal articles
    CR = Research covers textbook, 5-10 websites and 2-3 business articles
    PA = Research mainly based on textbooks and a 2-3 websites.
             
     
    Overall Grade: PA  CR  DI   HD

    代写 MKTG1061 – Global Marketing Macro Research