代写 Marketing Report - Individual assignment

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Assessment task 2 Marketing Report - Individual assessment

Due date/

Assignment submission

Week 6 – 5 th August,5pm Word Count: 1800 words

Submit your assignment BOTH

- Electronically via Moodle, AND

- Hard copy in your tutorial class

- EMAIL SUBMISSIONS WILL NOT BE ACCEPTED

Word limit/page limit 1800 words/ 6 pages (+/- 10%), plus references (Students are required to use the

Harvard Referencing style)

Type of assignment Individual assessment

Weighting 40% of the total marks for this subject

Grading criteria: Assignment specific grading criteria –Refer to last page in this document

Intended Learning outcomes:

Research and evaluate an existing business; define its internal and external environments and identify a strategy to best

align the business’s internal capabilities with its external opportunities.

2 Research, define and argue a business case to justify a new product.

5 Communicate effectively through structured written argument in a professional report format.

6 Search for, locate and evaluate discipline specific information

Purpose and aims:

This assessment is designed to apply the knowledge and skills developed by the students to evaluating the external and internal

environment in which new product is to be realised and defining strategies appropriate to its realisation. The business concept

relates to a new product relevant to the company which forms the overarching focus of the learning activities of this section of

the subject. In this assignment, the student is expected to analyse the external and internal environments (SWOT), identify a

relevant strategy (S-0, W-O etc.), identify and describe a target market, and develop a suitable new product for the company to

introduce for this target market.

Description of assessment:

Each student will be expected to choose a company from the list of companies provided (see table below choices are not limited

to the list provided). Each student is then required to conduct a SWOT analysis, identifying the internal strengths and weaknesses

and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect

your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit

opportunities and avoid potential threats. Students are also expected Identify and describe using segmenting variables, one target

market being served by your company.

Students are required to use 3 types of resources in the marketing plan:

1. Industry reports

2. Company reports

3. Prescribed textbook

Reference List:

Students are required to use the LTU referencing style and to list resources in alphabetical order using the LTU Harvard

Referencing Style. More information at: http://www.lib.latrobe.edu.au/referencing-tool/harvard

LIST OF COMP ANIES -Students may choose companies beyond this list, pending your Lectures approval.

Company Name

Collins Foods Group (KFC and Sizzler)

Competitive Foods Australia (has KFC in WA and NT, Hungry Jacks- nationwide)

Domino’s Pizza Enterprises

Quick Service Restaurants (Red Rooster, Chicken Treat, Oporto)

Retail Food Group Crust Pizza, Donut King, Brumby’s, Michel’s Patisserie etc

Retail Zoo Salsa’s and Boost Juice

Subway Systems Australia

Yum! Restaurants Australia (KFC and Pizza Hut)

Detailed Report Template

Activity Detail Page #

1. Executive Summary

2. Introduction and
代写 Marketing Report - Individual assignment

background to the

company

Half a page executive summary

Introduction to the task, definition, purpose and value of a SWOT

analysis for organizations.

Introduction to the company being analysed – including e.g. RELEVANT

history, current market, product lines etc

3. SWOT table On one page, present the SWOT analysis in a table format, making sure

to rank the elements in each of the SWOT dimensions.

4. Findings

a. Explanation of the

SWOT table

Students are required to provide an overview of their findings and

describe their approach and choice of ranking.

5. Recommendations

a. Target market

b. New product

description

c. Customer value

proposition

d. Justification of the

choice of new product

using at least one

strategy

Identify and describe using segmenting variables, one target market

being served by your company.

Describe your new product designed for your identified target market.

Include the relevant marketing mix variables.

Explain the customer value provided by your new product.

Explain how their new product ‘fits’ with the SWOT analysis by

describing at least one strategy profile being addressed (e.g. S-O, W-O

etc.)

4-6

6. References list and

Appendices

Students are required to use the LTU Harvard Referencing style 7

onwards

APPROACHING THE INDIVIDUAL REPORT- How to start

1 st Step:

Select a company- Students may choose from the list provided, alternatively the student can select a

company of their choice. This choice must be approved by your lecturer ensuring the selected company has

an industry report and a company report ,these reports are available through IBIS world and the corporate

websites.

2 nd Step:

Conduct a SWOT analysis- Once the company is selected a SWOT must be performed to determine what

oppoturinity are available to the firm and what weakness can be converted into strengths, based on the

result a product can be recommended if no weaknesses or oppoturinity are found move on to another

company.

3 rd Step:

Finalising your product- the new product must be a new addition to the company not necessarily to the

industry for example a vegetarian burger for McDonalds is not a new product for the company but merely an

improvement on an existing product line hence will not be accepted as a viable recommendation.

The new product should be created by analysing what the company doesn’t have(opportunities) and what

the market demands are -This is the most important part of the assessment, critical thinking is highly

recommended.

Once the above steps are completed the students can start with the template provided above. (page 2)

Activity Ask yourself some questions

Evaluate the external

and internal

environment in which

the business concept

(or new product) is to

be realised

Being aware of the internal & external environment will help you

to focus your product on what is needed.

Define strategies

appropriate to its

realisation. The

business concept

relates to a new

What do you need to do to produce the product?

product relevant to the

case which forms the

overarching focus of

the learning activities

of this section of the

subject.

Briefly analyse the

external and internal

environments (SWOT)

Brainstorm all the factors that might help or harm your product

Identify a relevant

strength, opportunity

Think about not just your product, but the market into which it

will go. What does the market want or need?

Identify and describe a

target market

How detailed is your description? The more closely you can

identify your target consumer/s, the better

Develop a suitable new

product for the

company to introduce

for this target market.

Brainstorm possibilities for a new product. Then combine all the

above elements to clearly define the product

Detailed Grading Criteria

Grading Criteria Assessment Task 2: Individual Written Report (40%)

Criteria Excellent (A 80-100%) Very Good (B 70-79%) Good (C 60-69%) Pass (D 50-59%) Fail (N 0-49%) Grade

Writing Clearly states the purpose,

assertion, arguments and

findings of the report, and

supports this with evidence

in a sustained and logical

fashion. Creates a template

for creating the report

using appropriate academic

language and learning

conventions.

Organises and orders ideas in a

structured and sequenced

fashion, aimed at making a

central argument or assertion.

Adopts a recognisable

template for creating the

report using appropriate

academic language and

learning conventions.

Contains many relevant ideas,

and attempts to structure

them in a coherent fashion

using a recognisable template

for creating the report using

appropriate academic language

and learning conventions.

Contains some relevant ideas,

but is unable to relate them in

an organised fashion in the

report using appropriate

academic language and

learning conventions.

Contains little or no

meaningful information

relating to the task, and

makes no attempt to

produce an organised

response to the task.

/15

Location, selection and

use of information

(evidence and citation)

Locates, evaluates and

integrates a range of

relevant information (or

data) into the construction

of a response to the task,

and uses the discipline

sanctioned Harvard

Referencing Style at

http://www.lib.latrobe.edu.

au/referencing-

tool/harvard to cite sources

in a timely and appropriate

fashion.

Locates and synthesises a

range of relevant information

(or data) to inform the

response to the task, and uses

the discipline sanctioned

Harvard Referencing Style at

http://www.lib.latrobe.edu.au/

referencing-tool/harvard to

cite sources in a timely and

appropriate fashion.

Uses a range of prescribed

information sources (or data)

to inform the response to the

task, and uses the discipline

sanctioned Harvard

Referencing Style at

http://www.lib.latrobe.edu.au/

referencing-tool/harvard to

cite sources in a timely and

appropriate fashion, but with

some errors.

The response to the task relies

upon a narrow or partially

relevant selection of

information sources (or very

limited data), and uses the

discipline sanctioned Harvard

Referencing Style at

http://www.lib.latrobe.edu.au/

referencing-tool/harvard to

cite sources in a timely and

appropriate fashion, but with

some errors

Irrelevant sources and

data selected to inform

the response to the task,

or used inappropriately,

with little or no

attribution.

/10

Consider assumptions

and formulate

recommendations/

strategies

Demonstrates capability to

apply the external and

internal analyses using

marketing concepts. The

report’s components have

been brought together

logically and creatively,

persuasively justifying

recommendations or

strategies presented.

Demonstrates in-depth

knowledge of external and

internal analyses using

marketing concepts that are

explicitly integrated into a

report.

The report’s components have

been bought together to

logically justify

recommendations or strategies

presented.

Demonstrates adequate

knowledge of external and

internal analyses and attempts

to formulate a coherently

integrated report to justify

recommendations or

strategies.

Limited knowledge of external

and internal analyses and little

attempt to justify

recommendations or

strategies.代写 Marketing Report - Individual assignment

Unable to demonstrate

knowledge of external

and internal analyses or

employ them to

formulate

recommendations or

strategies.

/15

COMMENTS /40
代写 Marketing Report - Individual assignment