代写 AMB359 Strategic Marketing Audit (Individual)
| 7 | 6 | 5 | 4 | 3 | 2-1 | ||||||||||
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HIGHER ORDER THINKING SKILLS (HO 2.1) 50% weighting (10 marks) Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice. |
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| Summary of market environments. Evaluation and analysis of the product, consumers, competition and the environment. |
You have done an excellent summary of the market environment. You have prepared an excellent evaluation and analysis of the important issues related to the client. Work is highly reflective of your ability to use available information resources/theoretical concepts in a critical/analytical way to support the evaluation. |
You have done a very good summary of the market environment. You have prepared very good evaluation and analysis of the important issues related to the client. Work is reflective of your ability to use available information resources/theoretical concepts in a critical way to support the evaluations. |
You have done a good summary of the market environment You have prepared a good evaluation of the important issues related to the client. Work is reflective of some ability to use available information resources/theoretical concepts to support the evaluations. |
You have done a basic summary of the market environment You have prepared a basic evaluation of the important issues related to the client. However, the work is primarily descriptive. Work reflects limited use of available information resources/theoretical concepts to support the evaluations. |
You have not met the basic standards for this assignment – it is possible there are sections of the report missing. Work demonstrates extremely limited understanding of the market environment, and/or the important issues related to the client. | ||||||||||
| 50 – 42.5 marks | 42.4 – 37.5 marks | 37.4 – 32.5 marks | 32.4 - 25 marks | Less than 20 marks | |||||||||||
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KNOWLEDGE AND SKILLS (K&S 1.1): Application of theory. 25% weighting (5 marks) Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines. |
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| Application of relevant Marketing theory to your work on strategic perspectives. | Excellent demonstration of application and critical integration of extensive and relevant marketing theory to provide highly insightful discussion in the evaluative audit. | Very good demonstration of application and integration of a wide range of theory relevant marketing to provide insightful discussion in the evaluative audit. | Good demonstration of application and some integration of a range of relevant marketing theory to provide support your discussion in the evaluative audit. | Limited demonstration of application of theory to support your discussion in the report. Use of information from textbook is very superficial and / or theory may be predominantly from other texts rather than material taught and literature.. | Lack of application of strategic marketing covered in this unit or other marketing theory from other sources. Limited use of the literature. | ||||||||||
| 25 – 21.25 marks | 21.24 – 18.75 marks | 18.74 - 16 marks | 15.9 – 12.5 marks | Less than 10 marks | |||||||||||
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PROFESSIONAL COMMUNICATION (PC 3.1): 25% weighting (5 marks) Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts. |
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| Written presentation –structure and format | Audit includes all required parts (title page, exec sum, ToC, and required sections). You organise content clearly and logically, demonstrating an excellent understanding of report writing. You make no spelling/ grammatical errors. Tables and figures are clearly identified and discussed. You fully reference your material using the APA or Harvard system correctly including the reference list.. | Audit includes all required parts (title page, exec sum, ToC, and required sections). You organise content clearly and logically, demonstrating a very good understanding of business report writing. You make very few spelling/grammatical errors. Tables and figures are clearly identified and discussed. You use the referencing system correctly to reference your material including the reference list. . | Audit may be missing one or two required parts (title page, exec sum, ToC, and required sections). You organise the content quite well and make very few spelling/ grammatical errors. You reference your material correctly and your ref list demonstrates understanding of APA or Harvard format. | Audit may be missing some of the required parts (title page, exec sum, ToC, and required sections). You show some attempt to organise content but logical development is lacking. There are many unnecessary spelling/ grammatical errors in the report. You reference some material, but not always correctly. Reference list lacks knowledge of APA or Harvard style. | This Audit fails to meet the minimum standard required for a third year student in a business course. Work demonstrates a total lack of understanding for the principles of business communications in written report form. Limited reference list attached. | ||||||||||
| 25 – 21.25 marks | 21.24 – 18.75 marks | 18.74 - 16 marks | 32.4 - 25 marks | Less than 10 marks | |||||||||||