Public Relations Academic essay 代写

100%原创包过,高质代写&免费提供Turnitin报告--24小时客服QQ&微信：120591129

Public Relations Academic essay 代写

Individual assignment – – Academic essay

Literature Review (30%)

Academic essay

Literature Review (30%)

Topic

This assignment will allow students to select a topic of their choice and analyse it, while using a

theoretical Public Relations (PR) framework. The PR theory, concept, or model should be selected

from a list of PR theoretical frameworks stated bellow, which were presented in-class (weeks 1-5):

 PR’s Roles and Responsibilities

 Origins and Evolution of PR

 Theoretical foundations

 Ethics and Responsibility

 PR and Law

Purpose

The purpose of this assignment is to edify students how to use academic literature to expand their

knowledge about Public Relations as a discipline, conduct desk research by using secondary sources -

search academic databases to find relevant literature, analyse different viewpoints and philosophical

approaches, use academic literature to create supporting arguments and synthesise knowledge, and

to develop academic writing skills. To achieve this a student will have to select one of the PR theories,

concepts or models (listed above) and analyse it in an essay style. An essay should start by providing

a general overview of the topic, followed up by a drill-down analysis either through: history (a),

concept’s development phases (b) or utilisation in the contemporary PR practice (c). For example, if

choosing the first topic: PR’s Roles and Responsibilities, a student may select one of the following

areas to explore in a literature review style:

- PR role and function within organisations;

- Diverse roles of PR professionals: a staff member, an agency employee, or an independent

practitioner;

- Managerial and communication function of PR;

- PR specialisation for: Not-for-profit (NFP) organisations, educational institutions, fundraising

or donor relations, research (trends, public opinion, issues management), international PR

expert for MNE, investor relations and financial PR, industry, government, and health care

sectors; PR’s function in business and society.

Format and referencing style

This essay should be written in the Literature Review format*, limited to 2000 words (excluding cover

page, abstract or executive summary, references, and appendices). The structure of the assignment

should be as follows:

 Cover page (including student’s name, number, unit code and name, and selected

theoretical concept or model)

 Abstract or executive summary

 Introduction (circa 300 words)

 Literature Review (circa 1400 words)

 Conclusion (circa 300 words)

 References

 Appendices

The total word limit for this assignment is 2000 words excluding the cover page, abstract (or executive

summary), list of references, and appendices. The word limit will not be enforced. However, if

assignment is exceeding 20% of the recommended length, the students are advised to edit the text

and reduce its length, before submitting it.

Literature review is a specific form of analysis, and students are asked to follow the instructions about

the style, format and language, in order to achieve maximum points. When conducting research for

this assignment, students should correctly reference or cite the original sources (Harvard referencing

style). The assignment must have a proper reference list, any omissions will be penalised. For more

details, how this assessment will be marked, please check the marking rubric bellow.

This assignment should be submitted via Turnitin, as a Word or PDF file, by due date: Sunday 20 th

August 2017, 11:59 pm (23:59). There will be no alternative method of submission. Late assignments

will receive 0 points.

Feedback

The purpose of the feedback is to assist students to improve their academic skills and perform

better in the future. This assignment will receive three types of feedback: in-text comments, an

overall descriptive evaluation, and the number of points as per prescribed marking criteria. Students

should check their Turitin submission (2 weeks from the due date) for the formal feedback.

Students may book a 1on1 session with the lecturer, to receive a verbal feedback or additional

explanations.

Marking

The mark for the assignment is 30% of the total mark for this unit. For more details, please check

the marking rubric for Long Essays.

Long Essay Rubric

Assessment Criteria and Performance Standards for Essays

Assessment

criteria Mark

Performance Standard

Low – Not

achieved

Low but some

evidence of

attainment

Achieved as

required but some

inaccuracies and

errors

Achieved as

required with very

few inaccuracies or

errors

Exceptional

attainment

with additional

outcomes and

information

Introduction

0 --- 1 2 3 4 5

No clear synopsis

and introduction

provided

Brief synopsis and

introduction but

incomplete and

inaccurate

Synopsis and

introduction

provided but could

be more concise

and clear

Clear synopsis and

introduction

provided too wordy

Clear, concise

and well

expressed

synopsis and

introduction

provided

Topic

relevance

0 --- 1 2 3 4 5

Topic totally

irrelevant and

inappropriate

Topic lacks clear

relevance, could

be more direct

and to the point

Topic relevance

appropriate but

sometimes strays

from the major

theme

Topic:

appropriate

and relevant

Topic

appropriate and

relevant with

particularly

relevant insights

Depth of

Research

0 --- 1 2 3 4 5

No evident

research into the

topic

Some research

evident but few

citations

Research is

evident but

limited. Citations

appropriate to

context

Research is evident

and goes beyond

recommended list

Public Relations Academic essay 代写

with citations

appropriate to

context

Research is

extensive with

particularly

insightful

citations

Critical

thinking,

analysis &

synthesis

0 --- 1 2 3 4 5

Very little or no

evidence of

understanding of

the topic

Some

understanding of

the topic evident

but with little

evidence of

critical thinking

and analysis

Understanding of

the topic evident –

some critical

thinking, analysis

and synthesis of

available

literature

Good

understanding of

the topic with

evidence of critical

thinking with deep

analysis and

synthesis of

information

Very high

understanding of

the topic with

insightful

evaluative

comments and

conclusions

Conclusion

0 --- 1 2 3 4 5

No clear

conclusion

Provided

Brief conclusion

provided but not

particularly clear

or relevant

Well summarised

but conclusion is

not particularly

concise

Well summarised

clear and relevant

and concise

conclusion

Exceptional

conclusion –

clear, concise and

insightful

Writing style

& grammar

0 --- 1 2 3 4 5

Very poor

grammatical

expression and

spelling errors

Low levels of

writing ability

evident, simple

expression with

many spelling and

grammatical

errors

Average levels of

writing ability with

some spelling and

grammatical

errors

High level of

writing ability –

clear concise

expression with

few grammatical or

spelling

inaccuracies

Very high level of

writing ability

with no

grammatical or

spelling errors.

Referencing

0 --- 1 2 3 4 5

None or few

references and

citations

Some references

but lacking in

accuracy or

proper use of a

referencing style

Appropriate

references with

some inaccuracies

in the use of a

referencing style

As previous but

with additional

independent input

by the writer

References

accurate and go

well beyond

those provided

by lecturer

Total Marks

and Feedback

/20

Good Points

Areas of

improvement

Public Relations Academic essay 代写