THS3THS ASSIGNMENT simulation SWOT analysis 代写

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THS3THS ASSIGNMENT simulation SWOT analysis 代写

ONTENTS OF THE ASSIGNMENT:
The assignment should include an assessment of the final overall condition of your company in both the short run and the long run.
The specific items that you should also cover include at a minimum (students are strongly encouraged to add advanced analysis beyond this list);
1.        An assessment of industry environment (Recap of inherited hotel position).
2.        Intended strategy (what was your team trying to achieve).
3.        Realised strategy (summary report of what the strategy became).
4.        Any deviation in strategy (difference between realised and intended).
5.        Strengths and weaknesses of your firm - full (at the end of simulation).
6.        Financial condition (present and future); include at least the following 5-year data in graph format;

Graph A. Total Revenue
Graph B. Overall ROE
Graph C. Occupancy Rate
Graph D. REVPAR

CRITICAL NOTE: Just presenting graphs is not enough. There is a need to discuss what the graphs reveal and the implication(s) for your firm.
7. Strategic recommendations for the new, incoming management team that are thoughtful, specific, detailed and clearly supported by information previously presented in the analysis. What do you recommend the new management should do?

8. An overall conclusion.



	La Trobe Business School
	Tourism and hospitlality simulation ths3ths
	Subject Learning Guide Second Semester 2017 Bundoora Subject Coordinator(s):Paul Strickland

Table of Contents
Subject Details 3
GENERAL DETAILS 3
ENROLMENT REQUIREMENTS 3
STAFF CONTACTS 3
SUBJECT DESCRIPTION   3
SUBJECT INTENDED LEARNING OUTCOMES (SILOS) 3
GRADUATE CAPABILITIES 3
LEARNING ACTIVITY SUMMARY   3
(ASSESSMENT AND FEEDBACK SUMMARY   4
LEARNING RESOURCES 4
STUDENT FEEDBACK ON SUBJECT SURVEY   4
For information on Student Feedback on Subjects refer to: 4
http://www.latrobe.edu.au/students/get-involved/speak-up/subjects-teaching   4
Policies, Procedures and Guidelines 4
Academic Integrity 5
Special Consideration   5
Extensions, Late Submissions and Penalties 5
Results, reviews and re-marks 5
Schedule of Learning Activities 5
Session Plan   5
Learning Activity Details   7
Student Learning Unit (SL) 7
Learning Management System (LMS) 7
Library   7
Student Support Services   7
Peer Learning Advisers   7
Assessment and Feedback Details) 8
ENVIRONMENTAL ANALYSIS 10
MARKING CRITERIA   12
COMMENTS: 12
Detailed Grading Criteria 13
Assessment Task 2, 3, 4 13

Subject Details

GENERAL DETAILS
Subject Code:	THS3THS	Subject Title:	Tourism and Hospitality Simulation
Teaching Period:	Second Semester	Location(s):	Menzies College – SW -111 – Computer Laboratory
Credit Points:	15	Mode:	On campus and online	Level:	3

ENROLMENT REQUIREMENTS
Prerequisites:	MKT1MDP, THS1THE
Co-requisites:	No
Incompatibles:	THS31HSM
Assumed Skills & Knowledge:	None
Special Study Requirements:	This subject requires the learning of the HOTS computer simulation in a team environment

STAFF CONTACTS
Role	Campus	Name	Email	Telephone	Room
Subject Coordinator	Bundoora	Paul Strickland	p.strickland@latrobe.edu.au	94795029	SS 225
Instance Coordinator	N/A

SUBJECT DESCRIPTION

This subject explores the real-time working of a hotel through the use of a computer-based simulation, HOTS.Based in teams, students will be able to use the HOTS software to simulate the business decisions of a hotel over a five year period. Students will apply their knowledge of service operations and marketing principles through SWOT analysis, cash flow statements and other appropriate methods of interpreting data. The HOTS program simulates real decision-making and prepares students for working in teams and in the hospitality industry.

SUBJECT INTENDED LEARNING OUTCOMES (SILOS)
Upon successful completion of this subject, you should be able to:
1	Make business decisions in a team environment.
2	Develop a marketing strategy including a S.W.O.T. and P.E.S.T. analysis.
3	Demonstrate leadership and decision making skills.
4	Interpret financial data and make decisions based on this information.
5	Ability to respond to business market forces and hotel competition.

GRADUATE CAPABILITIES
The following Graduate Capabilities (GCs) are evaluated in this subject:
	GC	GC Point
a	Team Work	Capstone
b	Oral communication	Capstone
c	Writing skills	Capstone

LEARNING ACTIVITY SUMMARY
Learning Activity:	Schedule
Computer simulation	Weeks 1-11
Individual Report Submission	Week 12

Further information is available at http://www.latrobe.edu.au/timetable/

ASSESSMENT AND FEEDBACK SUMMARY
Assessment Tasks:	Due Date	SILOs	GCs	%	Comments
Computer simulation (team/group activity) Hotel Objectives, SWOT and PEST Background document questions to be answered.	Will be assigned in the first tutorial Week 3 Week 4	1, 2, 3, 4	a, b, c	10%	Groups will be formed with 3 or more students and a group leader will be assigned.
Group presentation	Week 10	1, 3, 4, 5	a, b	10%	All group members must contribute to electronic presentation
Group report	Due at group presentation.	1, 4, 5	a, c	20%	Individual contribution to the group report will be 500-800 words sent electronically
Individual report	16^th October 2017	3, 4, 5	c	60%	2000 words - sent electronically

LEARNING RESOURCES
Reading Type	Title	Author and Year	Publisher
Required	HOTS background documents and training manuals	HOTS (2017)	Online
Recommended	Business Relationship Management and Marketing Mastering Business Markets	Kleinaltenkamp, M.(2015)	Springer ebooks - Online
Recommended	Strategy for Action - The Logic and Context of Strategic Management	Gandellini, G., Pezzi, A. and Venanzi, D.(2015)	Springer ebooks - Online
Recommended	Decision Making in Service Industries : A Practical Approach	Faulin, J., Juan, A. A., Grasman, Scott E. and Fry, M.(2012)	CRC Press - Online

STUDENT FEEDBACK ON SUBJECT SURVEY

The Student Feedback on Subjects (SFS) Survey is part of the quality assurance process that occurs across the university. In this survey you are invited to tell us about your learning experiences in this subject. Your views will be taken seriously and will assist us to enhance this subject for the next group of students. The surveys are anonymous, and you will be invited to participate via an email sent to your account during the survey period.

For information on Student Feedback on Subjects refer to:

http://www.latrobe.edu.au/students/get-involved/speak-up/subjects-teaching

Policies, Procedures and Guidelines

The University has a comprehensive policy framework to which both staff and students must adhere. You should familiarise yourself with those policies, procedures and guidelines likely to affect you especially the following:
·         Academic Integrity
·         Academic Progress
·         Assessment and Feedback
·         Extension to Submission Dates
·         Late Submission of Assessment Tasks
·         Occupational, Health and Safety [OHS]
·         Privacy
·         Special Consideration
·         Student Charter
·         Use of Electronic Mail
The relevant policies, procedures and guidelines can be found on the website at:http://www.latrobe.edu.au/policy/

Academic Integrity

Academic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship. La Trobe University views this seriously as evidenced by the following extract:
Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University requires its academic staff and students to observe the highest ethical standards in all aspects of academic work and it demonstrates its commitment to these values by awarding due credit for honestly conducted scholarly work, and by penalising academic misconduct and all forms of cheating.
Academic Integrity Procedures (2012, p. 1 of 6)
Academic misconduct includes improper referencing, plagiarism, copying and cheating. You should familiarise yourself with your responsibilities in relation to Academic Integrity and if you have any questions, direct them to your Course Coordinator. Information can be found on the website at:http://www.latrobe.edu.au/students/learning/academic-integrity.
For assistance with referencing visithttp://www.latrobe.edu.au/students/learning/academic-integrity/referencing-help

Special Consideration

Special Consideration is the term used to describe a process that applies an equity measure to ensure that where any temporary adverse circumstances beyond the control of a student, that impact negatively on that student’s ability to demonstrate their learning achievement for an assessment task, is taken into account.
Eligibility to apply for Special Consideration does not automatically imply eligibility to receive it. Certain criteria must be satisfied in order to receive Special Consideration.
Submission of special consideration applications for assignments, mid-semester tests and final examinations should be made online at: http://www.latrobe.edu.au/special-consideration

Extensions, Late Submissions and Penalties

There are policies and procedures to guarantee fair, consistent and transparent treatment of late submission of assessment tasks provide equity around extensions to submission dates and penalties associated with not submitting assessment by the due date and time.
Please refer to the relevant policies, procedures and guidelines website at:http://www.latrobe.edu.au/policy/documents/late-submission-of-assessment-tasks-policy.pdf
Submission of special consideration applications for assignments, mid-semester tests and final examinations should be made online at: http://www.latrobe.edu.au/special-consideration

Results, reviews and re-marks

If you believe your assessment task has been marked incorrectly you may request a review of your marks.
Please refer to the relevant policies, procedures and guidelines website at: http://www.latrobe.edu.au/students/exams/results

Schedule of Learning Activities

Session Plan

Week	Date	Topic	Activity	SILOs	GCs
1	Week starting 24 July	Introduction to Hospitality Service Delivery Strategies and subject overview. 1. Review the welcome video on LMS. 2. Access to HOTS from tutor. 3. Review of Background Document and User Guide. · Review using HOTS video clips.	Computer simulation and online material	1 , 2	b, c
2	Week starting 31 July	1. Students to form teams. 2. Undertake S.W.O.T. and P.E.S.T analysis based on HOTS background document. · Enter decisions into HOTS and evaluate in a trial period.	Computer simulation and online material	1, 2, 3	a, b, c
3	Week starting 7 August	1. Teams to create hotel name, vision statement and 3 objectives/goals for the hotel. 2. Submit SWOT and PEST via LMS. · Enter decisions into HOTS and evaluate in a trial period.	Computer simulation and online material	1, 2, 3	a, b, c
4	Week starting 14 August	1. Submithotel name, vision statement and 3 objectives/goals for the hotel via LMS. 2. Complete multiple choice quiz based on User Guide and Background Document via LMS. · Enter decisions into HOTS and evaluate for Year 1.	Computer simulation and online material	1, 4, 5	a, b, c
5	Week starting 21 August	· Enter decisions into HOTS and evaluate for Year 2.	Computer simulation and online material	1, 4, 5	a, b, c
6	Week starting 28 August	· Enter decisions into HOTS and evaluate for Year 3.	Computer simulation and online material	1,2, 3, 4 ,5	a, b, c
7	Week starting 4 September	· Enter decisions into HOTS and evaluate for Year 4.	Computer simulation and online material	1,3,4,5	a, b, c
8	Week starting 11 September	· Enter decisions into HOTS and evaluate for Year 5. · End of HOTS simulation.	Computer simulation and online material	1,3,4,5	a, b, c
9	Week starting 18 September	Students to work in teams on the group report and group presentation	Computer simulation and online material	1,3,4,5	a, b, c
10	Week starting 2 October	1. Teams to upload presentation to YouTube.com 2. Teams to submit group report via LMS	Computer simulation and online material	1,3,4,5	a, b, c
11	Week starting 9 October	Students to work on the individual report.	Computer simulation and online material	1,3,4,5	c
12	Week starting 16 October	Students to submit the individual report by 16 October via LMS.	Computer simulation and online material	1,3,4,5	c

Learning Activity Details

Times and rooms are subject to change. To view the full time and location details for learning activities in this subject, please ensure you seek further information available athttp://www.latrobe.edu.au/timetable/.
You should also regularly check [at least once per week]the subject’s LMS site(where applicable) for updated information.

Student Learning Unit (SL)

The Student Learning Unit (SL) works closely with teaching staff in the Schools and on the Melbourne and regional campuses to ensure that all La Trobe students – including those from non-English-speaking backgrounds – develop high-level academic speaking, writing, reading, and numeracy skills required for successful learning in their courses. For further information, please see the website at:http://www.latrobe.edu.au/students/learning/

Learning Management System (LMS)

The Learning Management System (LMS) is an Internet based system which allows you access to learning materials and to interact with other students and teaching staff in activities related to your studies from any location with Internet access. Most subjects have a LMS site into which you are automatically added as part of your enrolment into the subject.
The LMS can be accessed at:https://www.latrobe.edu.au/lms/login/by using your Username and Password provided to you on your Statement of Account. If you are having trouble accessing the LMS or want to find out more about LMS, please see the website at:http://www.latrobe.edu.au/lms/

Library

The Library has many valuable physical and online learning resources that can help you with your study. On campus students should get to know the physical Library environment by going on a Library Tour. All students should get familiar with the Library website where online resources include:
·         LibGuides [http://latrobe.libguides.com/index.php] – providing specific discipline and subject guides;
·         LibSkills [http://latrobe.libguides.com/libskills] – to teach you library research and information literacy skills;
·         LibChat [http://www.lib.latrobe.edu.au/] - a library discussion forum allowing you to chat with a Librarian;
·         Academic Referencing Modules [http://latrobe.libguides.com/referencingmodules] – to assist you to understand specific referencing styles;
·         Academic Referencing Tool [http://www.lib.latrobe.edu.au/referencingtool/non-flash/index.php] – providing detailed referencing examples; and,
·         Assignment Calculator [http://www.latrobe.edu.au/library/assignment-thesis-support] – to assist you in time managing your assignments and submitting on time.

Student Support Services

If you have special needs due to disability or other factors the Equality and Diversity Centre can provide advice and support. This Centre can be contacted by telephone on (03) 9479 2900 (Melbourne); (03) 5444 7410 (Bendigo); (02) 6024 9628 (Albury-Wodonga); National Relay Service Deaf and Hearing Impaired: T: 133677 (within Australia only). Email:Equality@latrobe.edu.auor refer to the website at:http://www.latrobe.edu.au/equality/.

Peer Learning Advisers

Peer Learning Advisers (PLAs) are successful and experienced students who are trained to assist fellow students. PLAs are located in the library and can assist students with a range of inquiries. For more information refer to the website at: http://www.ltrobe.edu.au/library/help-and-training/ask-a-pla?src=stu

Assessment and Feedback Details

Assessment Task 1	Due Date	%	SILOs Assessed
Computer Simulation (Group activity)	Weeks 2-8	10%	1, 2,3, 4, 5
Submission Details
Attendance, participation, scorecard position and background document answers will all be considered in this assessment task.
Grading Criteria and Feedback
The grading criteria for this assessment task are subject to attendance through role call and subjectivity of the tutor’s opinion. Part of the 10% will be allocated by the tutor by witnessing actual team input in oral, written and computer based assistance. Individual results may vary within the same team.
Description of Task
During the HOTS simulation, participants will be working in teams. It is up to each team to determine the role(s) of individuals within the group. Students will be allocated into a team during the first tutorial/computer laboratory. These teams will compete in a ‘virtual hotel market’ using the HOTS simulation program. The teams enter decisions directly into a PC, and feedback is given in the following session. The trading results are published in various formats including Standard Chart of Accounts, graphs and weekly/monthly indicators and may be printed during the computer laboratories. The software will provide students with an opportunity to develop knowledge of Business Strategy, Marketing and Sales, Finance, Operations and Human Resource Management by the development of a business plan for a hotel and implementing it through a series of decisions over a simulated period of up to five years. In addition to gaining business skills, participants will also gain an insight into the challenges and of group decision-making and group dynamics in a simulated management team. In order to compete successfully in the simulation, it is essential that teams meet prior to computer simulation sessions, in order to determine their strategies and for the next trading period. The meetings may be face-to-face or via electronic channels such as e-mail or LMS. It is up to the team to determine, when they will meet and their mode of communication, as well as how they will make their decisions. As the software has a “real-time” clock, if the group does not input new trading data by the end of the input period, the previous data inputs will prevail. That means that, participants will be hampered by the cost structures and hotel revenues that were entered in the previous period if no updated decisions are entered. Some teams may choose to allocate members specific portfolios such as Director of Rooms Division, Director of Marketing, Director of Food and Beverage, Chief Financial Controller or General Manager, or the teams may choose a more collective approach to decision-making. What is important is to realise that the costs and revenues of each “portfolio” cannot be taken in isolation. Each cost will impact on cash flow and the opportunity to invest in other areas. One of the key challenges is trying to anticipate what your competitors are doing in the virtual market, and position your hotel appropriately to respond to the changing market conditions. It is important utilise business tools such as planning budgets, revenue estimates, SWOT analysis, marketing and promotional plans and positioning charts etc. External factors such as interest rates, the state of the labour market, commodity costs, will impact on your borrowings, costs and your ability to service your debts. The objective of this exercise is to provide participants the opportunity to manipulate business inputs, in a simulation, without the risks associated with operating a business in the real world and reflect on the appropriateness of their strategic decisions.

Assessment Task 2

Due Date

SILOs Assessed

Group Video Presentation

Week 10

10%

1, 2, 3

Submission Details

All team members are required to contribute to a 10-15 minute video presentation regarding their overall hotel position in the HOTS simulation at the end of a 5 year trading period. This is an opportunity for students to be creative in way business decisions and financial data is communicated. It should be factual and entertaining.

Grading Criteria and Feedback

Group Oral or Video Presentation – Worth 10% - Criteria Assessment Sheet

Team Members: ______________________________________________________________________________________________

_______________________________________________________________________________________________

Team Name : _______________________________________________________________________________________________

Assessment Criteria	Comments	Marks 0 = unsatisfactory 1 = satisfactory 1.5 = above satisfactory 2.0 = exceptional
Logical structure – introduction, body, conclusion
SWOT, PEST, hotel goals and any deviations
Interpretation of results and hotels financial position through graphs
Entertainment value, clear video and audio
Overall time management of presentation and presenters professional mannerisms
Total

Overall comments:

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Description of Task

End of Simulation Evaluation of Performance viaVideo Presentation

After the computer simulation is completed each group will make a formal, 15-minute video presentation. The video presentation is to be a case study analysis of your firm's actions and results from the above criteria.

The presentation is to include SWOT, PEST and 3 hotel goals/objectives, an examination of your intended strategic plans as well as your realised results, and especially deviations from intended plans and must include all team members at some point.

The 15-minute video presentation should be entertaining and informative with viewers having a sound financial understanding of your hotel’s position. As the video can be rehearsed, scripts can be written and creativity is encouraged.

Please upload to YouTube.com and send link to Paul.

Assessment Task 3

Due Date

SILOs Assessed

Group Report

Week 10

20%

1, 2, 3, 4, 5

Submission Details

Students must submit the group report electronically in week 10. Students are to contribute individually 500-800 words towards this report and each contribution to be collaborated in report format to the total of 2000 words.

Grading Criteria and Feedback

Students will receive electronic feedback via email.

Group Report – Worth 20% - Criteria Assessment Sheet

Student Names: ______________________________________________________________________________________
Tutorial Group: ______________________________________________________________________________________

ENVIRONMENTAL ANALYSIS	MARK 0 = not included 2.5 = satisfactory 5 = above satisfactory
SWOT/PEST
3 objectives/goals
Intended Strategy
Realised Strategy
Any deviations
MARKETING AND PRICING
Positioning strategy (star rating)
Pricing tactics
Appropriate advertising expenditure
FINANCIAL and OPERATING RESULTS
Interpretation of operating results
Graph A. Total Revenue Graph B. Overall ROE Graph C. Occupancy Rate Graph D. REVPAR
CONCLUSIONS, RECOMMENDATIONS & JUSTIFICATIONS
Are the justification processes clear and backed up with suitable references to ‘expert’ opinion
Clear argument summarising main points
Referencing
Hotel financially sustainable long term?
Advice of future hotel direction
TOTAL RESULT OUT of 20 %

COMMENTS:

Description of Task

This group report is based on the group presentation. It is important that the recommended strategies, actions and recommendations are supported by relevant research and are appropriately referenced in Harvard style. Graphs are not included in the word count.

CONTENTS OF THE ASSIGNMENT:
The assignment should include an assessment of the final overall condition of your company in both the short run and the long run.
The specific items that you should also cover include at a minimum (students are strongly encouraged to add advanced analysis beyond this list);
1.        An assessment of industry environment (Recap of inherited hotel position).
2.        Intended strategy (what was your team trying to achieve).
3.        Realised strategy (summary report of what the strategy became).
4.        Any deviation in strategy (difference between realised and intended).
5.        Strengths and weaknesses of your firm - full SWOT analysis (at the end of simulation).
6.        Financial condition (present and future); include at least the following 5-year data in graph format;

Graph A. Total Revenue
Graph B. Overall ROE
Graph C. Occupancy Rate
Graph D. REVPAR

Assessment Task 4	Due Date	%	SILOs Assessed
Individual Report	Week 12	60%	1, 2, 3, 4, 5
Submission Details
Students must submit the individual report electronically by 16 October 2017. This is a 2000 word report.
Grading Criteria and Feedback

Students will receive electronic feedback via LMS.

THS3THS ASSIGNMENT simulation SWOT analysis 代写

Tourism and Hospitality Simulation
Individual Paper – 60%
Criteria Assessment Sheet

Student Name: ________________________________________________________________________________________

MARKING CRITERIA	MARK

Critique of Strategies Employed 20%

Discussion of Theory 25%

Report format, layout, grammar 10%

Referencing 5%

Total Mark out of 60 % is %

COMMENTS:

Description of Task

Students must submit the individual report by the last day of Semester 2. Students must sign the statement of authorship. Students are to write 2000 words towards this report.

There are many leadership styles in business and team environments. This formal report should reflectFOUR documented leadership styles and FOURfollow-ship styles. These may include:

Leadership Styles& Theory
·         Authoritative
·         Participative
·         Laissez Faire
·         The Great Man Theory
·         The Trait Man of Leadership Theory
·         The Skills Theory of Leadership
·         The Style Theory of Leadership
·         The Situational Leadership Theory
·         Contingency Theory
·         Transactional Leadership
·         Transformational Leadership
·         Leader-Member Exchange Theory
·         Servant Leadership Theory…………………………………….among others

Follow-ship Styles
·         Effective Follower
·         Alienated Follower
·         Conformist Follower
·         Passive Follower ………………………………………………..among others

This must be in correct report format and is an opportunity to analyse grounded leadership and follow-ship theory and apply it to the team environment of the HOTS simulation. Students must try and identify the most appropriate leadership and follow-ship styles that the team experienced and either agree or disagree if it was the most efficient and productive style. Students may suggest their preferred style of leadership and follow-ship style and justify their responses with at least 15 references.

Detailed Grading Criteria

Assessment Task2, 3, 4

Detailed Grading Criteria

Assessment Task 2, 3 and 4

	Fail 49-0		C 60-69%	B 70-79%	A 80-100%
Overall application of PowerPoint presentation	No submission or an answer that had no relevance to or did not answer the questions.	Broadly completed but some parts are superficially treated, misunderstood or nearly overlooked.	Sound conceptual development, problems encountered have been satisfactorily solved, resulting in well-presented work	Material presented is strongly linked to task; comprehension of task is high.	Sophisticated concepts communicated through advanced use of technique Exceeds or refines the basic task requirements.
Interpretation of overall financial statements and hotel positioning	Theories and concepts are lacking and not applicable to the questions.	Generally very limited application; some misunderstanding or quite superficial treatment.	Relevant concepts, etc. applied in a generally appropriate and thoughtful way. No major misunderstanding; logical connections between ideas; no serious omissions.	Critical or evaluative thinking about how concepts/theories are applied; little inaccuracy or misunderstanding.	Creative or reflective processing of theories/concepts; understanding of how and why they are used; critical and evaluative thinking.
Academic structure and appropriate layout of assessment tasks	Structure and organisation of the case study is poor; needed to focus upon the questions.	Well enough structured to make sense; could be better organised and more tightly focused upon the questions. Instances of irrelevance or confusion.	Sequence and structure are logical and easy to follow.	Ideas are sequenced in a logically satisfying way; connections between different themes or sections are well made.	Structure and sequence are used effectively to help integrate ideas or support logical argument. Soundly structured throughout.
Language use	Not able to be understood; confused or unclear expression. Spelling, punctuation & grammar unsatisfactory.	Some confused or unclear expression. Spelling, punctuation & grammar generally satisfactory but likely to need attention.	Language is generally sound and clear throughout.	Language use demonstrates precision and expressiveness as well as clarity.	Confident and precise use of language; mastery of style and tone.

THS3THS ASSIGNMENT simulation SWOT analysis 代写