代写 TSM102 Introduction to Tourism, Leisure and Events
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Course outline
Code: TSM102
Title: Introduction to Tourism, Leisure and Events
Faculty of Arts and Business
School of Business
Teaching Session: Semester 1
Year: 2016
Course Coordinator: Aaron Tham
Office: K2.42
Telephone: +61 7 5456 5071
Email: mtham@usc.edu.au
Consultation Times: As advised on Blackboard
1. What is this course about?
1.1 Course description
This course is an introduction to and foundation for the Tourism, Leisure and Event Management (TL&EM)
program. You will learn about the various organisations within TL&E and the evolution and growth of the
industry locally, nationally and internationally. Topics covered include destinations and experiences,
marketing, management and structure of TL&E and the associated concepts of demand, supply, products,
services, target markets, distribution, positive and negative impacts, sustainable practices and the delivery
of tourism, leisure and events within the regional, national and international contexts.
1.2 Course content
• An understanding of Tourism/Leisure/Events.
• A Systems Approach to Tourism and Models of Leisure & Events
• Evolution of the Tourism/Leisure/Events industry
• Tourism/Leisure & Events
• Destinations, Pull Factors, Intro to Market Segmentation
• Tourism/Leisure & Events as Experiences, Services and Products
• Tourism/Leisure/Event Markets, Market
• Segmentation, Decision-making processes
• Strategic Marketing of Tourism/Leisure & Events & Issues
• Economic, Social and Environmental Impacts of Tourism/Leisure & Events
• Introduction to Sustainable Tourism
• Tourism and Leisure Management
• Destination Development
• Destination policy, planning, development, branding & marketing
• Tourism Research – Purposes, processes, methods
• The Future of Tourism/Leisure/Events
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
2. Unit value
12 units
3. How does this course contribute to my learning?
Specific Learning Outcomes
On successful completion of this
course you should be able to:
Assessment Tasks
You will be assessed on the
learning outcome in task/s:
Graduate Qualities
Completing these tasks successfully
will contribute to you becoming:
Analyse and evaluate TLE-
related businesses to develop
and apply innovative solutions
using existing TLE frameworks
2a, 2b and 3 Creative and critical thinkers.
Demonstrate effective,
professional and persuasive
written and oral communication
skills
2a, 2b and 3 Empowered.
Understand how to work
independently, collaboratively
and efficiently in a team
environment
2a, 2b and 3 Engaged.
Demonstrate sound discipline
knowledge and skills to explain
the nature and scope of the TLE
industry and related theory
1, 2a, 2b and 3 Knowledgeable.
4. Am I eligible to enrol in this course?
Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co-
requisites and anti-requisites”
4.1 Enrolment restrictions
Nil
4.2 Pre-requisites
Nil
4.3 Co-requisites
Nil
4.4 Anti-requisites
Nil
4.5 Specific assumed prior knowledge and skills
N/A
5. How am I going to be assessed?
5.1 Grading scale
Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
5.2 Assessment tasks
Task
No.
Assessment Tasks Individual
or Group
Weighting
%
What is the
duration /
length?
When
should I
submit?
Where should I
submit it?
1 Short answer quiz Individual 20% 20 questions Week 5 In tutorials
2a Destination and
Experiences
Report
Group 30% 1000 words Weeks 8 to
13
Hard copy in
tutorial
2b Tutorial
Presentation
Group 20% 20 minutes Weeks 8 to
13
PowerPoint
presentation
3 Tourism Industry
Sector Report
Individual 30% 1000 words Week 11,
Friday - 5
pm
SafeAssign
Assessment Task 1: Short answer quiz
Goal: To demonstrate knowledge of introductory concepts and models associated with the
Tourism, Leisure and Events Industry
Product: This quiz will be based on the theory and models covered in the first five weeks of semester,
including week 5. The quiz will test your understanding and knowledge of the essential
models, frameworks and theories associated with the course. The quiz will be administered
in the tutorials and take approximately 50 minutes to answer.
Short Quiz 20 marks worth 20%
Format: This is an individual assessment task
Criteria Short Quiz (20 marks worth 30%)
Generic skill assessed Skill assessment level
Communication Introductory
Problem solving Introductory
Assessment Task 2a: Destination and Experiences Report
Goal: Teamwork and desktop research to produce a destination experiences report
Product: Work in groups of four or pairs of two. Write a report of no more than 1000 words describing
two regional tourism destinations. One pair chooses a destination that must be an example of
mass tourism in Australia and the second pair chooses a destination that must be an example
of alternative offshore/international tourism.
Identify and nominate the target markets for both destinations (eg young overseas visitors,
retired interstate travellers, backpackers, people on self-drive holidays, adventure tourists),
then investigate and report on the tourism, leisure and event experiences that locals and
visitors from that target market could encounter in both destinations.
The two regional destinations and target markets will be nominated by tutorials in week three
and agreed to by the Tutor. No two pair can choose the same destinations. The investigation
and report should be comprehensive and include the full range of experiences that the two
regions have to offer the nominated target markets. Include examples that representatives of
your target markets have said about the destinations in blogs or other commentaries. Identify
and briefly discuss five (5) management challenges of each destination.
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
Present your findings in report style format. All information used should be cited according to
Harvard style (see the most recent edition of the Communication Skills Handbook by Summers
and Smith). During Tutorials in Week 8-13, groups will present their findings to their tutorial
groups. You will work in groups of four and then in pairs. You can request to be marked
individually prior to the oral presentation. Reports must be submitted with the tutorial
presentation.
Each group must submit a table at the end of their report clearly showing what aspects each
person was involved in and the amount of time taken to complete each task.
Format: This requires two pairs to work together for this assessment task.
Criteria 60 marks worth 30%
Mark
Research
• Evidence of appropriate and extensive research undertaken /5
• Variety of print and other media sources utilised /5
• Use of ‘third party’ comments (blogs, newspaper articles, etc) /5
Content
• Demonstrated understanding of the needs of the identified market
group
/5
• Quality/quantity of the available experiences at each destination /5
• Relevance of the experiences to the particular market group /5
• Evidence of independent thought and evaluation of material available /5
10 Destination management challenges – five at each destination /10
Presentation
• Report style format with appropriate headings and contents /5
• Expression, communication, spelling and grammar /5
• Appropriate referencing and acknowledgements in the report /5
Generic skill assessed Skill assessment level
Communication Introductory
Assessment Task 2b: Tutorial Presentation
Goal: Interpretation and presentation of appropriate information from the written report.
Product: From weeks 8 to 13 inclusive, groups of four (two pairs) will give an oral presentation and
lead discussions on the findings of their Destination and Experiences Report. Distribute the
time equally amongst each member of the pair. A single mark will be given to each pair
unless otherwise negotiated. Presentations may involve various resources, eg overheads,
visual aids, posters, speaking notes, etc. Engagement with and involvement of the tutorial
group is essential via participation and discussion of the findings.
If you do not present on your allotted day you will not receive marks or be given an
alternative time and/or day unless a Doctor Certificate or the equivalent is produced (using
the Variation To Assessment – VTA - system).
Each group must submit a table at the end of their report clearly showing what aspects each
person was involved in and the amount of time taken to complete each task.
代写 TSM102 Introduction to Tourism, Leisure and Events
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
Format: This requires two pairs to work together for this assessment task
Criteria 40 marks worth 20% Mark
Professionalism, use and quality of overheads/audio visual materials /5
Content of presentation /5
Delivery /10
• Oral speech, delivery and diction (not read)
• Eye contact
• Time management (max of 20 minutes)
• Use of voice (pacing, tone, clarity, loudness)
• Structure, logical sequence, clear summary/conclusion /10
Discussion /10
• Encouragement of discussion
• Ability to ask questions, engage students
• Ability to answer questions
Generic skill assessed Skill assessment level
Communication Introductory
Assessment Task 3: Tourism Industry Sector Report
Goal: Increase your knowledge of the sectors of the Tourism, Leisure and Event industry
Product: You will work individually on this task. You will submit a Tourism Industry Sector Report of
1000 words. Choose one tourism industry sector from the list then undertake appropriate
research on recent documents (those generated/released in the last 2-3 years) using the
internet and e-documents to answer the following questions:
1. Define the chosen tourism industry sector.
2. Explain the structure and basic function of the sector within the tourism industry.
3. What is the scale or size of operation within Australia and internationally?
4. Briefly explain five challenges facing the sector and identify the greatest challenge.
5. Explain the strategies being implemented to address or adapt to the five challenges.
6. Discuss future/potential opportunities and the advantages these may bring.
Travel Agencies Transportation Accommodation
Tour Operators Merchandise Attractions/Events
Assessment Submission:
The Report will be a maximum of 1000 words (excluding title page, tables, reference list, and
appendices). The report and appendices should be submitted via SafeAssign through
Blackboard as an electronic submission by 5pm Friday, Week 11.
Format: This is an individual assessment worth 90 marks and 30% overall.
Criteria Appendices Content: 20 marks
• variety of print and other media sources utilised (more marks given for greater
variety of sources used)
• evidence of local, national and international understanding of the sector sources
• relevance and suitability of media sources utilised
• materials presented and listed in Appendix in reader-friendly manner
Report Content 60 marks
• coverage (definition, explanation, scale) of the industry sector
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
• explanation of the scale, size, structure and function of the industry sector
investigated
• quality and extent of the explanation of the five challenges identified
• Analysis and quality
• explanation of the strategies being implemented to address or adapt to the five
challenges
• discussion of the future/potential opportunities and the advantages these may bring
Presentation 10 marks
• report format
• appropriate headings, divisions
• expression and writing style
• appropriate referencing and acknowledgements in the report
• correct spelling and grammar
Generic skill assessed Skill assessment level
Communication Introductory
Information literacy Introductory
5.3 Additional assessment requirements
SafeAssign
In order to minimise incidents of plagiarism and collusion, this course may require that some of its
assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
be made between your submitted assessment item and all other work that SafeAssign has access to. If
required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
a) The final mark is in the percentage range 47% to 49.4%
b) The course is graded using the Standard Grading scale
c) You have not failed an assessment task in the course due to academic misconduct
5.4 Submission penalties
Late submission of assessment tasks will be penalised at the following maximum rate:
• 5% (of the assessment task’s identified value) per day for the first two days from the date identified
as the due date for the assessment task.
• 10% (of the assessment task’s identified value) for the third day
• 20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
including seven days from the date identified as the due date for the assessment task.
• A result of zero is awarded for an assessment task submitted after seven days from the date
identified as the due date for the assessment task.
Weekdays and weekends are included in the calculation of days late. To request an extension you must
contact your course coordinator to negotiate an outcome.
6. How is the course offered?
6.1 Directed study hours
On campus Lecture: 2 hours per week
On campus Tutorial: 1 hour per week
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
6.2 Teaching semester/session(s) offered
Semester 1
6.3 Course activities
Teaching
Week /
Module
What key concepts/content will I
learn?
What activities will I engage in to learn the
concepts/content?
Directed Study
Activities
Independent Study
Activities
1 Introduction and overview of the
course. An understanding of
Tourism/Leisure/Events.
Research and librarian support
session
Introduction to the
course
Weaver & Lawton
Chapter 1
2 A Systems Approach to Tourism
and Models of Leisure and Events
Discussion of report
assessment and
markets, Chapter 2
Weaver & Lawton
Chapters 2 & 6
3 Evolution of the
Tourism/Leisure/Events industry
Report writing
workshop and
markets, Chapter 3
Weaver & Lawton
Chapters 3 & 6
4
Friday,
25 th March
Good Friday
Public Holiday
Tourism/Leisure and Events
Destinations, Pull Factors, Intro to
Market Segmentation
Report writing
workshop
Weaver & Lawton
Chapters 4 & 6
Mid Semester Break
5 Tourism/Leisure and Events as
Experiences, Services and Products
Reports due
Discussion of oral
report assessment
Weaver & Lawton
Chapter 5
6 Tourism/Leisure/Event Markets,
Market Segmentation,
Decision-making processes
Oral presentation
workshop
Weaver & Lawton
Chapter 6
7 Strategic Marketing of
Tourism/Leisure and Events
Reports returned
and reviewed
Weaver & Lawton,
Chapter 7
8
Monday, 25 th
April
Anzac Day
Public Holiday
Economic, Social and
Environmental Impacts of
Tourism/Leisure and Events,
Sustainable Tourism
Presentation of
reports by groups
weekly, followed by
discussion of the
case study in the
relevant chapters
from chapter 8 to 12
inclusive.
Weaver & Lawton
Chapters 8, 9, 11
9
Monday, 2 nd
May
Labour Day
Public Holiday
Economic, Social and
Environmental Impacts of
Tourism/Leisure and Events,
Sustainable Tourism
Weaver & Lawton
Chapter 8, 9, 11
10 Destination development
destination policy, planning,
development, branding and
marketing
Weaver & Lawton,
Chapter 10 11
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
12 Tourism Research – purposes,
processes, methods
The future of
Tourism/Leisure/Events
Weaver & Lawton,
Chapter 12
13 Revision of the semester Revision of the
semester
Please note that the course activities may be subject to variation.
7. What resources do I need to undertake this course?
7.1 Prescribed text(s)
Please note that you need to have regular access to the resource(s) listed below:
Author Year Title Publisher
Weaver, D. & Lawton, L. 2014 Tourism Management, 5 th edn Wiley
Additional reading and case studies will be given in lectures and tutorials as appropriate.
7.2 Required and recommended readings
Lists of required and recommended readings may be found for this course on its Blackboard site. These
materials/readings will assist you in preparing for tutorials and assignments, and will provide further
information regarding particular aspects of your course.
7.3 Specific requirements
N/A
7.4 Risk management
There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
Health and Safety policies and procedures applicable within campus areas.
8. How can I obtain help with my studies?
In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
StudentLifeandLearning@usc.edu.au
9. Links to relevant University policies and procedures
For more information on Academic Learning & Teaching categories including:
• Assessment: Courses and Coursework Programs
• Review of Assessment and Final Grades
• Supplementary Assessment
• Administration of Central Examinations
• Deferred Examinations
• Student Academic Misconduct
• Students with a Disability
http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning-
and-teaching
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Course Outline: TSM102 Introduction to Tourism, Leisure and Events
10. Faculty specific information
Locating Journal Articles
If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
issue or keyword as needed.
Assignment Cover Sheets
The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
item prior to submission. Claims of loss of assignments will not be considered unless supported by a
receipt.
Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
instance or the Course Coordinator as quickly as possible.
Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
your tutor in the first instance. If not satisfied after that you should approach in order your Course
Coordinator, Program Coordinator then Head of School.
General enquiries
Student Central - Building C
Tel: +61 7 5430 2890
Fax: +61 7 5430 2882
Email: Studentcentral@usc.edu.au
