随着假日政策的调整和人民生活水平的提高，我国旅游业得到了快速发展，也带动了我国饭店业的快速发展和壮大（李梅，2007）。因为大多数中国人的收入不是很高，他们的消费能力有限，大多数人会避免选择豪华酒店。他们对酒店的所有要求都是舒适、干净但便宜的，这正好符合经济型酒店的特点（Carlo，2011）。此外，旅游者更喜欢住温暖、干净、经济的酒店是旅游业的一个新趋势，目前，中国对经济型酒店的需求量巨大且前景看好（Limei，2007），因此，中国经济型酒店业有很大的市场，在不久的将来有很大的发展前景。如家酒店作为中国廉价酒店行业的标杆，在过去的十年里在中国市场取得了巨大的成功，现在，如家酒店将在西藏开业，并继续在那里取得成功。
本报告的目的是提出一项战略分析，以评估在西藏开设家庭旅馆的可行性以及在西藏开设家庭旅馆成功的原因。本报告将首先介绍如家快捷酒店和西藏地区，以帮助读者更好地了解这一背景。然后，将对如家快捷酒店进行分析，以确定该组织的使命。在第三部分中，本报告旨在确定和讨论如家酒店为实现其使命而发展的能力，以及该组织在提供产品和服务以取得成功方面正在建立的价值观。
总之，如家快捷酒店的宗旨是：以细节和完善为中心，为顾客提供舒适、干净、温馨的生活环境和优质、高效、便捷的服务，为员工创造良好、愉快的工作环境，提供平等、充分的晋升机会培养一种重视员工的企业文化，通过合理的项目让合作伙伴和投资者获得稳定的利润。此外，如家酒店在中国经济型酒店行业也有很多竞争力。品牌知名度高，忠诚客户多，性价比高，房价极具竞争力，在中国拥有酒店数量和规模优势，拥有众多客户和会员，有足够的资金开展和拓展业务，它充分利用了这一优势，最终在经济型酒店行业得到了很好的规范。
今天，中国政府正致力于通过发展旅游业来改善西藏地区的经济，随着西藏旅游业的发展，人们对住宿和酒店的需求也越来越大。而如今，人们更倾向于选择经济型酒店，因为它们舒适又便宜。此外，西藏地区的酒店业，特别是经济型酒店业，还没有中国其他地区成熟，还需要进一步发展。这三个外部因素都为家庭旅店的成功奠定了基础。另一方面，如家快捷酒店有着自身的竞争力和优势，如强大的品牌影响力、具有竞争力的价格制定、充足的客源和充足的资金，因此，笔者认为如家快捷酒店在西藏的开业是成功的。
Tourism
assignment代写:开设家庭旅馆的可行性
With the adjustment of the holiday policy and the advancement of the Chinese people’s living level, the tourism industry in China has been developing at a quick speed, which also leads to the fast development and expansion of the hotel industry in the country (Limei, 2007). Because the incomes of the most Chinese people are not very high, their consumption abilities are limited and most of them will avoid choosing luxury hotels. All their requirements on the hotels are cozy, clean but cheap, which just meet the characteristics of the budget hotels (Carlo, 2011). Besides, it is a new trend in the tourism industry that tourists prefer to stay in warm, clean but economy hotels and nowadays, the demand for budget hotels in China is very huge and promising (Limei, 2007).Therefore, the budget hotel industry in China has great market and is of great promise to develop in the near future. Home Inn, as the benchmark in the Chinese budget hotel industry, has achieved great success in the Chinese market in a past decade.Now, it is going to open its business Tibet and continue its success there.
The purpose of the report is to present a strategic analysis to assess the viability of opening Home Inn in Tibet as well as the reasons why a Home Inn in Tibet would be successful. This report will firstly give an introduction to the Home Inns as well as the Tibet region so as to help readers have a better understanding of the background. Then, an analysis of Home Inns will be presented in order to identify the mission of the organization. In the third part, this report will aim at identifying and discussing the competencies the Home Inn has developed to achieve its mission as well as the values the organization is building in its offering products and services to achieve success.
In conclusion, the mission of Home Inn is to provide with its customers a cozy, clean and homelike living environment as well as high-quality, efficient and convenient service offerings by focusing on details and perfection, to create a favorable and enjoyable working environment for its staff by giving equal and sufficient promotion opportunities and cultivating a corporate culture that values its employees and to enable its partners and investors reap stable profits through reasonable programs. In addition, Home Inn enjoys a lot of competences in the Chinese budget hotel industry. It enjoys great reputation in its branding and have a lot of loyal customers, it is very cost-efficient so that its room price is very competitive, it has an advantage of hotel number and scale in China, it possesses a large number of customers among with many are members, it has enough capital to open and expand its business, it takes the most advantage of IT and at last it is very standardized in the budget hotel industry.
Today, the Chinese government is being devoted to improving the economy in Tibet area through developing its tourism industry and with the development of the tourism in Tibet, there is an growing demand for accommodation and hotel development. And nowadays, people are more favorable to choose economy hotels because they are comfortable and cheap. Besides, in Tibet area, the hotel industry, especially the budget hotel industry, is not as mature as other areas in China and still needs further development. All the three outside factors lay the foundation for the success of Home Inn. On the other hand, Home Inn has its own competences and advantages such as strong brand influence, competitive price setting, sufficient customer sources and enough capital, therefore, the writer believes that Home Inn would be successful in opening its business in Tibet.
Tourism assignment代写:开设家庭旅馆的可行性
