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MKTG216 - Consumer Demographics
Group Project
Submission Dates and Instruction:
Group Report to be submitted electronically to Turnitin on iLearn by 5pm on Thursday 27 October 2016 and a hardcopy to be submitted to your tutors in tutorials on the same day. Each group only needs to submit one softcopy and one hardcopy. A FBE group assessment coversheet needs to be used for the hardcopy.
Group Presentations to be made in tutorials in Week 11 (27 October 2016) and Week 12 (3 November 2016).
Marks and Weighting:
Total marks for the Group Report:
o 40 marks
25 marks are allocated for individual contributions (e.g. each individual member of a group will receive their own marks for their individual contribution to the Group Report)
15 marks are allocated for the group report as a whole (e.g. all members in a group will be awarded the same mark for this component)
Total marks for the Group Presentation:
o 10 marks (all members in a group will be awarded the same mark)
Group Project’s weighting of the final grade:
o 25%
Topic (Choose one topic from the following three options):
A. Demographic Profiles and Distributions and Inequalities of Household Income and Household Mortgage Expenditure in the following Local Government Areas (LGA) in New South Wales in 2011: Auburn, Fairfield, Lane Cove and Mosman
B. Demographic Profiles and Distributions and Inequalities of Household Income and Household Mortgage Expenditure in the following Local Government Areas (LGA) in New South Wales in 2011: Campbelltown, Liverpool, Willoughby and Woollahra
C. Demographic Profiles and Distributions and Inequalities of Household Income and Household Mortgage Expenditure in the following Local Government Areas (LGA) in New South Wales in 2011: Canterbury, Wagga Wagga, Hornsby, and North Sydney
Instruction:
The Group Project is consisted of a written group report and a group oral presentation. They are designed to assess students’ ability of accessing data from census and other sources and applying the concepts, skills, knowledge and techniques they have learned in class to the issues in the real world. Students will form a group of up to four and choose one topic (from the three options) to write a group report of approximately 5,000 words (including charts, tables, and references and/or footnotes) and make an oral presentation of 10 minutes based on the key results of the group report. The group report and the presentation are designed to assess
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students’ problem solving and research capability, as well as effective communication capability. Students are advised that the group reports must be submitted in both hardcopy in class to your tutors at the scheduled time and softcopy to Turnitin via iLearn as specified above. Turnitin will be used to detect plagiarised materials in the group reports to ensure academic integrity and honesty.
The Group Report is expected to include the following main sections:
Introduction (by the group)
LGA 1 (by group member 1)
o Demographic Profiles
o Household Income Distribution and Inequality
o Household Mortgage Distribution and Inequality
LGA 2 (by group member 2)
o Demographic Profiles
o Household Income Distribution and Inequality
o Household Mortgage Distribution and Inequality
LGA 3 (by group member 3)
o Demographic Profiles
o Household Income Distribution and Inequality
o Household Mortgage Distribution and Inequality
LGA 4 (by group member 4)
o Demographic Profiles
o Household Income Distribution and Inequality
o Household Mortgage Distribution and Inequality
Comparison of the four LGAs: Key findings (by the group)
Conclusion (by the group)
Note: In special circumstances, if a group only has three members, please choose three LGAs for the Group Report. If a group only has two members, please choose two LGAs for the Group Report.
Suggested content:
1. Demographic profiles of your chosen LGA could include the following information: location (e.g. inner city, urban fringe, or other locational features), total populations (e.g. size, changes over times etc.), population age structure (e.g. pyramids, ageing or not), educational structures of the population (e.g. % of bachelor degrees and above), occupational structure (% of professional, manager, or labourers in the population, etc.), employment status (e.g. % employed or unemployed, % full-time or part-time), ethnic composition (e.g. % of Anglo-Celtic, Asian, or other groups), migration status (% Australia-born vs. overseas-born), and any other useful demographic information describing the differences or similarities of your chosen LGAs. These information could provide useful background information and possible explanations for your discussion on the distribution and inequality in household income and mortgage expenditure in the next sections. You could use data from TableBuilder and other sources (e.g. community profile and council publications).
3代写MKTG216 - Consumer Demographics
2. Household income distribution and inequality in the chosen LGA - percentage distributions of households in the LGA by income categories and Gini coefficients in the LGA. You will be mainly use TableBuilder to generate data for this section and then calculate appropriate indicator to measure inequality.
3. Household mortgage repayment distribution and inequality in the chosen LGA - percentage distribution of households by household mortgage repayment categories in LGA and Gini coefficients in the LGA. The discussion of mortgage repayment distributions and inequalities could also relate to income inequalities discussed in the previous section. You will be mainly use TableBuilder to generate data for this section and then calculate appropriate indicator to measure inequality.
4. Citations of information and/or data from sources other than census TableBuilder data, such as council reports, relevant publications and analysis on NSW or Australia, and research papers on income and housing markets that could provide references to your analysis. The number and quality of citations reflect the extensiveness of your research. However you only need to include relevant materials.
5. Provision of the details of references (both in-text and full details at the end of the report) - You can choose a commonly used referencing style in your disciplinary area, such as Harvard referencing style or other acceptable referencing style.
Assessment:
The Group Report will be assessed by the structure and clarity of the report, application of demographic concepts and techniques, quality of data analysis, correct interpretation of the results, extensiveness of research and citations of information and literature, and correct referencing format. Please note that the hardcopy submitted to the tutors and softcopy submitted to iLearn should be the same version of the report. Any amendments to the hardcopy after the submission of softcopy will be disregarded.
The group presentation will mainly be assessed by the effectiveness of the presentation by all members of the group. It is expected that each group will make an oral presentation of 10 minutes on the main findings in the Group Report using Power Point slides (or a similar tool). All members of the group are expected to contribute to the oral presentation. Same marks for the oral presentation will be awarded to all members of the group. In case of dispute, group members should contact the Unit Convenor as soon as possible, so an alternative mark allocation method could be discussed.
Please note that each individual member of the group will be allocated 25 marks (out of 40 marks for the Group Report) for the individual component (e.g. one chosen LGA). The remaining marks (15 out of 40 marks) will be allocated to the integrated part of the report (e.g. Introduction, comparison, conclusion, and citations/references).
No extensions on Group Project will be granted unless an application for disruptions to studies is lodged and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved.
代写MKTG216 - Consumer Demographics
