MCD6020 Media & culture assignment 莫纳什 代写
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MCD6020 Media & culture assignment 莫纳什 代写
Monash College Diploma
Diploma of Arts
MCD6020
Media & culture
1
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Contents
Description ................................................................................................................. 2
Aim .............................................................................................................................. 2
Objectives .................................................................................................................. 2
Language Outcomes ................................................................................................. 2
Learning and Teaching ............................................................................................. 3
Unit Schedule ............................................................................................................. 4
Assessment & Feedback .......................................................................................... 7
Graduate Attributes ................................................................................................... 9
Learning Resources .................................................................................................. 9
Policies ..................................................................................................................... 11
Assessment Details ................................................................................................. 13
Contact Details
Unit Leader: Dr Caron Dann
Phone:
Email: caron.dann@monashcollege.edu.au
Team Leader: Sarah Huaraka
Phone:
Email: Sarah Huaraka@monashcollege.edu.au
Reproduced and Published by:
Monash College Pty. Ltd.
Clayton, Victoria, Australia, 3800
© Copyright 2017
NOT FOR RESALE. All materials produced for this course of study are protected by copyright. Monash students are permitted
to use these materials for personal study and research only, as permitted under the Copyright Act. Use of these materials for
any other purposes, including copying or resale may infringe copyright unless written permission has been obtained from the
copyright owners. Enquiries should be made to the publisher.
2
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Description
Media today operates in culturally diverse societies. In this unit you will be introduced to core
concepts and theoretical traditions within media studies, including political economy, textual analysis,
empirical studies and cultural studies. These are aligned with historical and contemporary examples
of social, economic and political debates about media industries and audiences.
This is a core unit in the Monash College Diploma of Arts, Part 2.
Aim
This unit aims to assist you in examining ways in which power and influence are exercised through
media in cultural and social life.
Objectives
When you have completed this unit, you are expected to:
• demonstrate an appreciation of the historical development of media industries;
• recognise and be able to apply available frameworks for critically understanding the relationships
between media, culture and society;
• demonstrate an understanding of the social, economic, political and cultural factors that shape the
production, distribution and consumption of media;
• demonstrate an appreciation of the ways that the mass media contributes to understandings of the
world.
Language Outcomes
Speaking
1. Perform effectively during a prepared presentation
2. Participate effectively in groups during discussions of unit related content
Listening
3. Listen to and comprehend spoken texts including academic, multi-media and classroom genres
4. Use note-taking strategies to record information from spoken and multi-media texts and show
understanding of them
Reading
5. Use a range of reading strategies to comprehend written and visual texts including textbook,
media texts and academic genres
6. Identify key information and produce accurate notes and summaries from written and visual
texts to demonstrate understanding
Writing
7. Write substantial, coherent and accurate texts following guidelines provided
8. Produce short coherent written texts that appropriately respond to timed assessment tasks
9. Support views with reference to literature, and by following academic conventions
3
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
University Skills & Australian Socio-cultural Awareness
10. Show effective independent research, critical thinking and learning skills
11. Show socio-cultural awareness of Australian university and global contexts
Learning and Teaching
This unit involves 1 x 2-hour, weekly lecture and 2 X 1.5-hour tutorials. You will complete learning
activities prior to the lecture: the pre-session learning activities develop comprehension of knowledge.
You may undertake assessment tasks before the lecture that will embed comprehension and provide
learning analytics for the expert. Your immediate application of knowledge in the lecture will enhance
content recall, critical thinking and the future application of content outside of the classroom setting;
the learning analytics collected will guide subsequent lectures.
In the tutorial classes, you will apply your knowledge and develop your critical thinking and
communication skills through group discussions and interactive presentations. Feedback from both
peers and the tutor aids in the development of key skills. You will be required to complete pre-class
activities, including the completion of online readings and assessment tasks. You are expected to
spend at least 2 hours a week in pre-class learning. Activities not completed within a seminar will
need to be completed after class.
You will be required to complete pre- and post-class activities, including the completion of online
readings. You are expected to spend up to 5 hours a week in pre- and post-class learning – 4 hours
before class (pre), then 1 hour after class (post).
4
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Unit Schedule
Week Topic and Learning objectives Learning Activities / Readings
1
Introduction Required reading
Hodkinson, P. 2011, ‘Nation as “imagined
community” ’, Media, culture and society: an
introduction, Sage, Los Angeles, pp. 177-180.
2 Nationalism, ethnicity and media
Required reading:
Hodkinson, P. 2011, ‘Media, ethnicity and
diaspora’, Media, culture and society: an
introduction, pp. 197-218.
Further reading
Ang, I. 2009, Henry Mayer Lecture 2009. ‘From
Dallas to SBS: The popular, the global and the
diverse on television’, Media International
Australia, vol. 131, no. 1, pp.6-15.
3 Media, gender and sexuality
Required reading
Hodkinson, P. 2011, ‘Media, gender and
sexuality’, Media, culture and society:
an introduction, pp. 219-242.
Further reading
McRobbie, J. 2000, ‘Jackie magazine: romantic
individualism and the teenage girl’, in Feminism
and youth culture, Macmillan Press, Houndmills,
pp.67-118.
Jowett, L. 2010, ‘Representation: exploring
issues of sex, gender and race in cult television’
and ‘Angel’, in S Abbott (ed.), The cult TV book,
IB Tauris, London, pp.107-116.
4 Media communities Required reading
Hodkinson, P. 2011, ‘Media communities:
subcultures, fans and identity groups’, Media,
culture and society: an introduction, pp. 243-
264.
Further reading
Muggleton, D. 2000, ‘Resistance, incorporation
and authenticity’, Inside subculture: the
postmodern meaning of style, Berg, Oxford, pp.
131-155.
Olaveson, T. 2004, ‘ “Connectedness” and the
rave experience: rave as a new religious
movement?’, in G. St John (ed.), Rave Culture
and Religion, Routledge, London, pp. 85-106.
5 Semiotics and myth
Required reading
Hodkinson, P. 2011, ‘Media Content, pp. 60-70.
Further reading
Danesi, M. 1999, ‘Cigarettes and High Heels’, in
5
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Week Topic and Learning objectives Learning Activities / Readings
Of cigarettes, high heels and other interesting
things, St Martin's Press, New York, pp.1-23.
6 Textual analysis
Required reading
Barthes, R. 1977, ‘Rhetoric of the Image’, in
Image Music Text, Fontana, Hammersmith, pp.
32-51.
http://grrrr.org/data/edu/20110509-
cascone/Barthes-image_music_text.pdf
Further reading
Hodkinson, P. 2011, Media, culture and society:
an introduction, ‘Media texts as an arrangement
of signs’ and ‘Narrative, discourse and gender
analysis’ (pp. 61-74) and ‘Constructing stories’,
(pp. 135-138).
7
Content analysis
Required reading
Gerbner, G., L. Gross, M. Morgan, N. Signorelli,
J. Shanahan 2002, ‘Growing up with television:
CuItivation Processes’ in J. Bryant and D.
Zillman (eds.), Media Effects: Advances in
Theory and Research, 2nd ed., Lawrence
Erlbaum Associates, Mahwah, pp. 43-67
http://web.asc.upenn.edu/gerbner/Asset.aspx?a
ssetID=1617
Further reading
Hodkinson, P. 2011, ‘Media content’, in Media,
culture and society: an introduction, pp. 74-81.
8 Political Economy
Required reading
Hodkinson, P. 2011, ‘The media industry’,
Media, culture and society: an
introduction, pp. 40-59.
Further reading
Herman, E. S. & Chomsky, N. 2002,
‘Introduction’, Manufacturing consent: the
political economy of the mass
media, Pantheon Books, New York, pp. xi-
lviii.
9 Encoding/decoding
Required reading
Castleberry, G. 2016, ‘Understanding Stuart
Hall's "encoding/ decoding" model through TV's
Breaking Bad’, in K. Roberts & J. Kickly (eds.),
Communication theory and millennial popular
culture: essays and applications, Peter Lang,
New York, pp. 84-95.
Further reading
Hodkinson, P. 2011, ‘Media users’, Media,
culture and society: an introduction, pp. 92-97.
6
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Week Topic and Learning objectives Learning Activities / Readings
10 Uses and Gratifications
Required reading
Katz, E., J. G. Blumler, M. Gurevitch 1973,
‘Uses and gratifications research’, The Public
Opinion Quarterly, vol. 37, no. 4, pp. 509-523.
Further reading
Lev-On, A. 2011, ‘Communication, community,
crisis: mapping uses and gratifications in the
contemporary media environment’, New Media
& Society, vol. 14, no. 1, pp. 98-116.
11 Active audiences
Required reading
Jenkins, H. 2006, ‘Quentin Tarantino’s Star
Wars?: Digital Cinema, Media Convergence,
and Participatory Culture’, in M. G. Durham and
D. M. Keller (eds.), Media and cultural studies:
key works, Blackwell, Malden, pp. 549-576.
Further reading
Hodkinson, P. 2011, Media, culture and society:
an introduction, pp. 97-100. 269-270.
12 Conclusion & research project
workshop
7
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Assessment & Feedback
Assessment is part of the learning and teaching process. Assessment fairly, validly and reliably
measures student performance of intended learning outcomes. Monash College Diplomas aims to
provide a learning environment where students receive ongoing feedback on their academic progress.
Assessment methods develop core discipline skills and professional competencies. Students receive
feedback on their achievements and areas for improvement, prior to undertaking final assessments.
Feedback comes from teachers, your peers and yourself: it includes self-reflection, group discussions,
guided readings, interactions with teachers, and assessments.
Extensions for internal assessments need to comply with the Monash College Diplomas Special
Consideration Policy: http://www.monashcollege.edu.au/__data/assets/pdf_file/0006/17097/DIP-
Special-Consideration-Policy.pdf. Extensions can only be approved by the Team Leader.
Each year students can provide feedback on Diploma units through the Student Evaluation of
Teaching and Units (SETU) process. Student opinions are highly valued, and this feedback is used to
refine existing curriculum design and assessment tasks.
Assignments
All written assignments have a word limit. You should plan carefully to avoid being penalised: you will
lose marks if your assignment is 10% more or less than the word limit.
Assignments need to be word-processed, have a font size of 12pt, include a reference list, and have
numbering on all pages. The unit code and name (MCD6020: Media and Culture), your name and
student ID number should be included on each page.
The reference list and in-text referencing must follow Harvard style. Guidelines can be found on the
Monash Library website.
Turnitin – (Access from Moodle)
Turnitin is text-matching software which assists students with referencing and citing, and correctly
acknowledging the work of others.
Submitting a file to upload:
Click on the Turnitin assignment on the Moodle unit homepage, and follow the instructions on the My
Submissions page.
For instructions on using Turnitin go to:
http://vle.monash.edu/supporttraining/learnbytech/turnitin/submit-assignment-student.html
Online Submission of Assignments:
Click on the Assessment on the Moodle unit homepage, and follow the Submission Instructions on
the Assignment page. You will be required to read and accept a Student Statement before submitting.
You must keep an electronic copy of your assignment. We also recommend that you keep a
hard copy.
8
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Online Assignment Feedback:
Assignments will be returned online through Moodle. Students will be sent an email notifying them
that the marked assignment has been returned.
Assignment grades are normally available 2 weeks after the date of submission. Assignments must
be returned to students at least 4 days before the exam period starts, except when an assignment is
sent to Faculty for moderation.
Your assignments need to be submitted by 5pm on the due date unless a prior arrangement has been
made with the Unit Leader or Team Leader.
Assignment feedback will be provided to you within 2 weeks of assignment submission. Feedback
may include: a criterion-based assessment rubric; written comments within the body of the
assignment or at the end, and/or verbal feedback from your teacher. After marking, assessments will
be available to students according to item 3.9 of the Monash College Diplomas Assessment
Policy: http://www.monashcollege.edu.au/__data/assets/pdf_file/0010/17101/dip-assessment-
policy.pdf
Assessment Schedule
Assessment Task Details Weight Week Due
A1: Multimedia report Using the medium of your
choice, explain a theory from
weeks 1-4 (equivalent to 800-
1000 words)
20% Week 4
A2: Participation Completion of tutorial
worksheets; participation in
discussions
10% Weeks 1-12
A3: Quizzes Conducted online in lecture
time; tests note-taking skills and
comprehension of readings
10% Weeks Weeks 3,
5, 7, 9, 12 in
lecture time
A4: Presentation 5-minute talk in tutorial time on a
media text that interests you
5% One of weeks 2-
12, by roster
A5: Essay 1000 words 25% Week 10
A6: Research proposal 1200-1500 words 30% Week 12
Requirements to Pass this Unit
In order to achieve a pass in this unit, you must achieve 50% or higher for your overall mark. Your
overall mark combines all your internal assessment marks.
If you receive a 49N grade, you will automatically be awarded a 48N result.
9
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Graduate Attributes
With a focus on preparing students for transition into Monash University, Monash
College Diplomas supports its students in developing:
Specialised Knowledge in a Field of Study
Understanding and application of key theories, concepts and knowledge associated
with a field of study which assist the development of a range of professional skills.
√
Communication Skills
The ability to apply listening, speaking, reading and writing skills to communicate
effectively in a range of academic and social contexts.
√
Independent Learning Skills
Confidence, resilience and organisational skills that build capacity for self-directed
learning.
√
Collaborative Learning Skills
The ability to respect diversity in opinion and the capacity to negotiate with others to
achieve common goals.
√
Learning and Thinking Skills
The ability to collect, analyse, evaluate and synthesise information in order to
critically and creatively solve problems.
√
Social and Cultural Awareness
An appreciation for social responsibility and cultural diversity.
√
Leadership Skills
Initiative, drive and adaptability to solve problems, achieve goals and potentially lead
others.
√
Learning Resources
Details of the prescribed and recommended resources for successful completion of this unit are listed
below.
Required Textbook
• Hodkinson, Paul 2011, Media, Culture and Society, Sage, LA. Available at campus bookshop
• Selected unit readings, available as digital files and via links on Moodle
Additional Readings/Resources
Cunningham, S. and S. Turnbull (eds.) 2014, The Media and Communications in Australia. Allen
and Unwin, Crows Nest. This book will be particularly useful to students who do not have a
background in or knowledge of Australian media.
10
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Learning Management Systems (Moodle)
Moodle is an online teaching and learning environment which aims to enhance learning. It delivers
important resources which may include: lecture and tutorial notes, links to websites, self assessment
quizzes, and online discussions which allow you to interact with fellow students.
To access this site, go to: http://mcpl.moodlesites.com and log in using your authcate username and
password. Once you are logged in, you will see a list of units you are enrolled in that use Moodle. If
you expect to see a unit and it is not there, contact your lecturer.
Your lecturer will demonstrate how to use the Moodle site and explain what is expected of you,
including any online assessment that must be completed there. Check Moodle regularly to be kept
up-to-date with important information for your unit as it becomes available.
Library
The Monash University Library website contains details about your borrowing rights and how to
search the catalogues. To learn more about the library and the various resources available, please go
to: http://www.lib.monash.edu.au and http://guides.lib.monash.edu/monash-college. Kate Roberton
(kate.roberton@monash.edu.au) is the subject librarian for Monash College at the Matheson Library,
Clayton Campus. Kate can assist you with finding research for your assignments, as well as the
following;
• How and where to start researching for your assignment topic
• Effective use of online databases and the internet
• Finding and evaluating academic journal articles
• Searching the Library’s collections
• Citing and referencing
For your current and future studies, you will need to build your knowledge and skills around academic
searching, using databases, retrieving information and using correct referencing techniques. It’s a
good idea to refresh and update your skills before you start the assessment tasks. You can do this by
completing the tutorials available on the library website.
11
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Policies
Academic Integrity
Monash College is actively committed to preventing plagiarism, cheating and collusion for the
protection of the College’s reputation and standards for current and future students. Severe penalties
may be imposed on students who engage in, or who support other students engaged in, activities
which seek to undermine the integrity of the unit assessment process.
Definitions
Plagiarism: To take and use another person’s ideas and/or manner of expressing them and to pass
them off as your own by failing to give appropriate acknowledgement.
Cheating: Seeking to obtain an unfair advantage in an examination or in other written or practical
work required to be submitted or completed by a student for assessment.
Collusion: The presentation of work which is the result in whole or in part of unauthorised
collaboration with another person or persons.
For further information, refer to the 2.5 Late Penalties section of the Monash College Diploma
Assessment and Procedures Policy:
http://www.monashcollege.edu.au/__data/assets/pdf_file/0010/17101/dip-assessment-policy.pdf
Applications for extension of time to submit an assessment
If you require an extension of time to complete and submit your assessment task, you will need to
apply for special consideration.
Failure to submit an item of assessment by the due date without an approved extension of time will
incur a penalty.
The Application for Special Consideration for In-Trimester Assessments form is available from:
http://www.monashcollege.edu.au/__data/assets/pdf_file/0007/17098/dip-special-consideration-
trimester-app-form.pdf
Students may also apply for special consideration if they believe that illness or other serious cause
has substantially affected their work during a teaching period or performance in an exam.
For further information regarding special consideration and penalties for late submission of an
assessment, refer to 2.5 Submission of assessed (non-test/non-exam) tasks section of the
Monash College Diploma Assessment and Procedures Policy:
http://www.monashcollege.edu.au/__data/assets/pdf_file/0010/17101/dip-assessment-policy.pdf
Attendance
Student attendance will be monitored to support students and to assist positive learning outcomes.
For further information refer to the Student Attendance Policy:
http://www.monashcollege.edu.au/__data/assets/pdf_file/0005/17087/DIP-Attendance-Policy.pdf
12
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Students with a disability
If you have a disability, medical or mental health condition that may impact your study, you can apply
for support to study at Monash College. Disability Advisers can individually discuss and arrange
reasonable adjustments to enable you to participate productively and independently in your studies.
For further information contact Disability Services:
Website: http://monash.edu/social-justice/disability
Email: disabilityservices@monash.edu
Phone: 990 55704
Drop In: Social Justice Unit, Level 1, Gallery Building (Building 55), Monash University, Clayton
Campus.
For students based at Caulfield Campus, a Disability Adviser/Coordinator is available for personal
appointments on Wednesdays. Phone 990 55704 for an appointment.
Equal Opportunity
Monash College is committed to promoting equal opportunity for staff and students in employment,
education and service delivery in accordance with universal principles of equity, fairness and social
justice.
For further information refer to the Monash University Equal Opportunity Policy:
http://www.policy.monash.edu/policy-bank/management/student-comm-serv/equity-diversity/equal-
opportunity-policy.html
13
MCD6020 Media & culture assignment 莫纳什 代写
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Assessment Details
MCD6020: Media and Culture
Assessment 1: Multimedia report
Status: Individual
Hurdle: Must be submitted
Weighting: 20%
Word limit:
Equivalent to 800-1000 words (depending on the medium used, some
assignments will not have an applicable word count). Further details on work
required will be discussed in class
Due date: Week 4, Friday, 5pm
The aim of this assignment is to introduce you to theories in Media Studies. Theories seek to explain
how the world works, and may be thought of as kinds of models of the world. This means they can be
illustrated in different ways in different mediums. In this exercise, we invite you to show us what it is
you are really good at or love doing, and to be creative. Additionally, we want you to start getting into
the habit of explaining things using your own words.
Instructions
In the medium of your choice, explain one of the theories discussed in weeks 1-4. Show how the
theory works. You should choose a medium that you enjoy and that you know you can do well in. For
example, this might be a written form such as an essay (with a diagram or illustrations if you like), or it
might be a poster, an artwork (digital or hard copy), a comic strip, a slide presentation, a video
blog/interview/drama, a piece of creative writing, or even an animation.
To help you identify the theories you are interested in, try answering one of the following questions:
● How is an ‘imagined community’ formed? See Benedict Anderson
● How does media stereotyping perpetuate subordination? See Stuart Hall
● How are ‘new ethnicities’ created via diaspora? See Stuart Hall
● What is ‘the male gaze’? See Laura Mulvey
● How is ‘subculture’ related to media? See Dick Hebdige
Use the index search in your text book to find out more about the writer and the theory. You may also
use the internet to find more information. However, you must explain the theory using your own
14
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
words. Direct quotations must be kept to a minimum: a couple of short sentences only for quotations
that are particularly pithy, wise or famous, for example, ‘The medium is the message’ (Marshall
McLuhan). If you are doing a formal written work, you should also use in-text citations in the Harvard
style. All assignments should include a reference list, as a separate attachment to your submission if
necessary.
If your submission is in a format not able to be uploaded, such as a piece of real (not digital) art, it
must be easily portable and brought to the tutorial immediately preceding the due date & time. You
should also note on a Word document the title of your work, format, how it is to be accessed, and a
link if applicable (e.g. to a Prezi presentation). If it is a piece of art, take a photo of it and paste to the
document. Upload this document to Moodle in place of a submission.
15
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020 Assessment 1: Multimedia Report marking rubric
N
Fail
P
Pass
C
Credit
D
Distinction
HD
High Distinction
Understanding of the theory 30%
The theory is
misunderstood,
or there is no
coherent
presentation of
a theory
Shows some
understanding
of the theory,
though this may
be uneven
Shows a solid
understanding
of the theory
Demonstrates a
high level of
understanding
of the theory
Shows a
sophisticated
understanding of
the theory, well
beyond what is
usually expected
at this level
Communication skills 25%
The idea of the
theory cannot
be understood
from what is
presented
Shows some
ability to
communicate
elements of the
theory and
attempts to use
one or more
examples
Shows good
ability to
communicate
ideas behind
the theory and
to apply them to
appropriate
examples
Shows strong
ability to
communicate
ideas behind
the theory and
to integrate apt
examples
Shows exceptional
ability to
communicate
ideas behind the
theory and to
integrate examples
to spread new light
on the concepts
Medium 25%
The medium
used works
against the
expression of
the idea
The medium
used is
adequate to
express the
idea
The medium
used is well
suited to the
expression of
the idea
The medium is
used to great
effect for
expression of
the idea
The medium used
helps express
eloquently the
elements of the
idea
Presentation polish 10%
The
presentation is
sloppy or in
draft form
The
presentation is
adequate, but
could be
improved
Care has been
taken in the
presentation
The
presentation is
polished and
shows a high
degree of skill
The presentation is
polished to
professional
standard, with few
or no errors
Originality 10%
The content is
derivative or
generic
The content is
commonly
found, but has
the beginnings
of an original
approach
The content
builds upon
other ideas in a
new manner
The content
builds on other
ideas in a
clever and fresh
manner
The content is
exceptionally
original, building
on other ideas in a
brilliantly effective
manner
Raw mark:
Penalty (if any):
Final mark:
Grade:
Marked by:
Comments:
16
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020: Media and Culture
Assessment 2: Participation
Status: Individual
Hurdle: n/a
Weighting: 10%
Word limit: n/a
Due date: Weeks 1-12
This assessment is based on your participation in unit activities and your demonstrated engagement
with weekly topics. You will be asked to complete weekly work sheets, and to contribute to group
and general class discussions. In order to do this, you will need to be familiar with the lecture slides
and readings listed in this unit outline.
This assessment is not about being ‘right’ or ‘wrong’, but about taking an active interest in class
activities and showing that you have tried to do the readings each week, that you know what the topic
is and that you have looked up words and terms you don’t understand.
Students who regularly contribute in class, who ask questions and who show they are interested in
the topics and have prepared for discussion will find their hard work pays off, not only in a high mark
for this assessment, but also in assisting them in all the other assessment tasks for this unit.
17
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020: Media and Culture
Assessment 3: Quizzes
Status: Individual
Hurdle: Must be attempted
Weighting: 10%
Word limit: n/a
Due date: Weeks 3, 5, 7, 9, 12 in lecture time
The aims of this assessment are to embed consistent reading and good note-taking habits. The
results, available as soon as the quiz closes, also provide feedback to students and staff.
The quizzes are undertaken online in 10 minutes during the lecture time. You will need to bring an
appropriate device such as tablet or laptop computer to the lecture. There will be 5 questions each
week. You will not be able to do the quiz at a different time unless you have a medical certificate for
that day or other acceptable documentation. ‘Computer malfunction’ is not an excuse, and paper
versions of the quiz will be available at the lecture in case students have a problem with their device.
Students are advised to prepare for quizzes by doing the weekly required reading and taking notes of
the main concepts and points. You will not have time to go through readings looking for answers, so
you need to be familiar with the material and summarise it into note form.
18
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020: Media and Culture
Assessment 4: Presentation
Status: Individual
Hurdle: Must be completed
Weighting: 5%
Due date: One of weeks 2-12 in tutorials, as allocated
Select a media text to discuss in class. This should be something you find interesting—it doesn’t have
to be something you like: in fact, it can be something you dislike. Examples of types of texts you could
choose are an ad, song, poster, TV show excerpt or other short video clip, news story or headline.
Choose your text carefully, with a view to using it as a starting point for Assessment 6, the Research
Proposal.
Follow these guidelines:
• Explain why you chose this text.
• Relate your text to one of the topics from this unit. For example, you might choose to talk
about how an ad shows gender bias, or about the news values involved in producing a
particular news story. It doesn’t have to be the lecture topic of the week in which you are
presenting.
• The emphasis of your presentation should be on the text you chose. Find a text you
like/dislike/find interesting, and then think of how it might be analysed or discussed using one
or more of the key theories and concepts from the unit. (Do not simply summarise the reading
from the week in which you are presenting and use the media text as an example. Rather, the
emphasis of your presentation should be the other way round).
• You should show the text to the class via YouTube, website or other appropriate link. DO
NOT make a slide show of your presentation. The total time you will have is 5 minutes
(including any video presentation). After your presentation, you will be asked to answer
questions about the text and the issues it raises.
Criteria for marking:
● Preparedness and introduction of the text
● Vocabulary and connection with the unit
● Timing and conclusion of presentation
● Audience awareness
● Response to further discussion and questions
19
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020: Media and Culture
Assessment 5: Essay
Status: Individual
Hurdle: Must be attempted
Weighting: 25%
Word limit: 1000 words
Due date: Week 10, Friday 5pm
The aims of this essay are to encourage you to focus on some of the research methods used in
media studies, to help you with reading academic articles, to provide practice in summarising and
paraphrasing, and to develop skills for integrating other sources into your essays. You will also be
taught how to cite and reference using the Monash University Harvard style.
Instructions
Summarise and discuss an academic article from the readings of weeks 2-10 that incorporates
empirical research or textual analysis. Your essay should include:
• A summary of findings.
• A summary of the method used by the author and the steps they have taken to complete their
analysis.
• Discussion of the article with consideration of an additional 4 readings from the unit.
The essay must be in your own words (no direct quotations) with in-text citations and a reference list
provided. This is not a research essay, so additional research beyond the article and 4 readings is not
required.
Tips
• Ideas for how to integrate other sources:
• Consider whether other research you have read about in the text book or in required readings
supports the findings.
• Consider whether other research conflicts with or throws doubt on the findings.
• Use the text book to help explain difficult concepts.
• Illustrate your understanding of difficult concepts using examples from your other sources.
• Provide background to the research.
• Discuss how the research provides a new approach or insight.
Presentation requirements:
• Save as a document using Microsoft Word software for English language (.docx)
• Use a standard English 12-point font and 1.5-2 line spacing
• Use Australian English
• Your document should be left aligned or justified
• Give your essay a title and number your pages
20
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
Referencing requirements: In this subject, you are required to use the Harvard in-text referencing
style following the Monash University Library’s guidelines. Take note of the following:
• You must indicate when you use material from other sources. To do this, use in-text citations
with the author or authors’ family names, the date of publication and the page number the
material appears on.
• You are also required to provide a list of references on a separate page at the end of your
assignment. Only the sources you actually used, and cite within the essay, should be included
in the reference list. The reference list should be in alphabetical order by the first author’s
family name.
• More information is provided in the Harvard referencing document on Moodle. Instructions will
also be given in class.
21
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020 Assessment 5: Essay marking rubric
N (0-49) P
Pass
C
Credit
D
Distinction
HD
High Distinction
Accuracy and completeness 25%
The theory is
misunderstood,
or there is no
coherent
presentation of a
theory
Shows some
understanding
of the theory,
though this
might be
uneven
Shows a solid
understanding
of the theory
Demonstrates a
high level of
understanding
of the theory
Shows a
sophisticated
understanding of
the theory, well
beyond what is
usually expected
at this level
Structure 25%
Lacks attention
to correct
academic essay
format, resulting
in jumbled
expression
Shows some
ability to use
required
components
(summary,
paraphrase,
method,
discussion) and
has attempted
an introduction
& conclusion
Shows good
ability to use
correct essay
structure and to
organise
material into
themed
paragraphs
Shows strong
ability to
integrate
required essay
components
into themes and
paragraphs,
and to write an
appropriate
introduction &
conclusion
Shows exceptional
ability to use
themed
paragraphs with
topic sentences
and all the
required
components, plus
a comprehensive
introduction &
conclusion
Integration of sources and discussion 25%
No integration of
sources; and/or
uses irrelevant
sources; and/or
doesn’t use
required
readings
Uses some
relevant
sources, though
their role may
be unclear
Identifies
relevant
sources and
mostly
summarises
them clearly
Uses relevant
sources to help
explain
complex ideas
or other
examples
appropriately
Uses sources
precisely and
succinctly to show
how the research
fits into academic
debate about
media
Referencing 15%
Lacks many or
all in-text
citations; and/or
lacks a
reference list
Has attempted
to reference in
Harvard style,
but there are
some errors,
thus room for
improvement
Mostly uses in-
text citations
correctly; care
has been taken
with the
reference list,
though there
might be minor
errors
Uses in-text
citations
correctly,
including page
numbers where
possible;
reference list is
complete and in
the proper
format
Referencing is
correct throughout
to a professional
publishing
standard
Writing and editing 10%
Lots of
grammatical
and/or spelling
errors with little
evidence of
proof-reading
Adequate, but
could be
improved
Evidence of
care taken in
written
expression and
proof-reading
The
presentation is
polished and
shows a high
degree of skill
The presentation is
polished to
professional
standard, with few
or no errors
Raw mark:
Penalty (if any):
Final mark:
Grade:
Marked by:
Comments:
22
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020: Media and Culture
Assessment 6: Research proposal
Status: Individual
Hurdle: Must be attempted
Weighting: 30%
Word limit: 1200-1600 words
Due date: Week 12, Friday 5pm
This assessment will bring theories and methods together so that you have an idea of how media
studies is undertaken in professional settings by media practitioners and at universities.
In this unit you have learnt to explain theories in your own words (assessment 1), looked at how
media studies might allow you to analyse things you find interesting (assessment 4), and gained an
understanding of method (assessment 5). In this final task, you need to bring these skills together.
Starting with the media text you analysed in your presentation, or if you prefer, someone-else’s
presentation that you thought interesting, develop a research project. If you want to change to a
different perspective on the topic, for instance how users interpret or use the text, feel free to do so.
Your project should use the following headings and provide the following information. The word limits
are only suggestions: the right word limit for each section will depend on many factors, for example on
the type of topic you are doing and how much research already exists on it. Consult your tutor for help
with information for the sections of your specific topic.
• Title: The name of your research project
• Introduction (150-200 words): Provide some background material with a description of the
media text or phenomenon that interests you. Note that you must provide sufficient
information for someone who has never heard of the topic to know what you are talking about.
• Aims (100-150 words): Develop 3-4 questions on what you’d like to find out about the issue.
• Literature review (350-400 words): What are some of the different studies already on this
topic or on similar issues? Use the required readings and text book to find examples. What do
they say about the questions you would like answered? Use further references you find
yourself: these may be a combination of scholarly and media sources.
• Theoretical frame (300-350 words): What theory do you think best explains or illuminates
the issue? Explain it in your own words, using scholarly references.
• Method (300-350 words): What method or methods would you use to find out more? Explain
why you would choose these methods. What were some of the findings relevant to your
project? The recommended readings for the essay (see the previous assessment) will help
you choose a method and justify it. Use the contents page and index of the textbook to
explore other approaches.
• Expected conclusion (120-160 words).
• Reference list (not included in word count). No set number of references, but we suggest
6-10 scholarly sources and 2-4 media sources if relevant.
23
Unit Outline
Diploma of Arts
monashcollege.edu.au
ABN: 064 031 714
CRICOS: Monash College Pty Ltd 01857J
MCD6020 Assessment 6: Research Proposal marking rubric
N
Fail
P
Pass
C
Credit
D
Distinction
HD
High
Distinction
Clarity of the topic or issue to be analysed 20%
Doesn’t
provide
sufficient
information for
the reader to
understand
what is being
discussed
Provides a basic
explanation of
the topic or
issue, though
this might not be
completely clear
Provides a
competent
description or
background of
the topic or
issue
Provides a clear
description of the
topic or issue
Provides a clear
and precise
description of
the topic or
issue, and
presents it in an
interesting
fashion
Research aims and questions 20%
It is not clear
what the
student wants
to find out
about
There is at least
one clearly
stated research
aim, but the
questions need
further work; or
there are
questions but no
clear aim
The topic of the
research is
clear and the
questions are
adequate
The topic of the
research is clear;
the questions
are appropriate
and carefully
considered
Research aims
are clearly
written and the
student has
developed
interesting
questions with a
fresh angle
Knowledge of research on the topic (literature review) 20%
Does not
discuss
relevant
research on
the topic
Is aware of one
similar research
project, but its
relevance is not
clearly
explained
Identifies
competently
the main
research on
this issue
Shows familiarity
with the main
research on this
issue and
explains clearly
its relevance
Engages with
the main
research on this
issue and
demonstrates a
high level of
knowledge
Choice and explanation of theoretical frame 20%
The theory
discussed is
irrelevant to the
topic or issue;
OR
No theory is
discussed;
OR
The theory is
incorrectly
described
A relevant
theory is
introduced in a
basic fashion
A relevant
theory is
introduced,
demonstrating
a competent
level of
understanding
A relevant theory
is summarised
completely with
skill and
accuracy
A relevant
theory is
summarised
completely and
accurately, and
used insightfully
to explain the
topic
Explanation and justification of the method(s) chosen 20%
The method(s)
chosen is/are
unexplained
AND/OR
are not suitable
for answering
the questions
At least one
method suited
to answering the
questions was
chosen, but the
method needs
further
explanation
A suitable
method to
answer the
questions (or
methods) was
selected and
described
Suitable
methods to
answer the
questions were
chosen and
clearly explained
Suitable
methods were
chosen, then
explained and
justified in a
sophisticated
manner
Raw mark:
Penalty (if any):
Final mark:
Grade:
Marked by:
Comments:
MCD6020 Media & culture assignment 莫纳什 代写
