谷歌是一个搜索toolfounded由谷歌公司和最广泛使用的搜索工具，在互联网上，用互联网搜索，相关的电子邮件、在线地图、办公、社交网络和视频共享服务以及销售广告的免费版本。谷歌获得了数亿查询来自世界各地的每一天，通过其多元化的服务。
“谷歌”的名字来自一个拼错的单词“googol”，这意味着10100，由一个1后面一百个零表示的数。在发现它越来越融入到日常的语言，动词“谷歌”，加入到韦氏词典和2006牛津英语词典，意思是“使用谷歌搜索引擎在互联网上获取信息。”
谷歌从1996年1月开始，两位博士生在加利福尼亚斯坦福大学，拉里·佩奇和塞吉·布林。他们认为，一个搜索工具，分析网站之间的连接将创造比现在技术更好的结果，排名结果关系到多少次的搜索字词的网页上出现。他们的搜索工具最初是因为系统检查反向评估一个网站的重要性，被称为“BackRub”。一个小的搜索工具称为rankdexhas已经探索类似的方法。（Jazayeri Ryan，1981，谷歌作为一个书签工具，麻省理工学院，从2013年5月18日，http://dspace.mit.edu/handle/1721.1/28421）
确保网页，其中有最与他们从其他高度相关的网页必须是最相关的网页搜索，网页和brinexamed理论作为他们研究的一部分，并为他们的搜索工具奠定了基础。最初，搜索toolserved了斯坦福大学的网站域名google.stanford.edu。google.com的域名注册于1997年9月15日，与公司联合谷歌公司于1998年9月4日在门洛帕克一个朋友的车库，加利福尼亚。原总投资提高了新公司达到近110万美元，包括100000美元的支票，Andy Bechtolsheim，Sun微系统的创始人之一。
谷歌的产品可分为六个部分，占其市场份额的60%以上。第一部分是网络包括searchmaps，骑者，分析，目录，谷歌迷你，短信搜索醪。第二部分是广告，包括广告，广告，音频广告，点击呼叫，补助，电视广告，第三部分是独立的应用程序，包括编辑器，gmailnotifier，hello包，图片屏保、Picasa、安全访问、GTalk和SketchUp。第四部分是桌面扩展，包括Blogger Web评论、浏览器同步、仪表板小部件、发送到电话、工具栏和Android。第五部分是交流和出版，包括3D仓库，Blogger，日历，文档和电子表格，Dodgeball，Feedburner，Gmail、G+，YouTube和读者。最后一部分是移动的产品，包括移动Blogger，日历，Gmail，个性化谷歌新闻，阅读器和手机地图。
2005，谷歌已经取得phatbits海胆2Web Technologies的S / W公司Dodgeball，reqwireless，当前通信组，Android，Skia，akwaninfotech和美国在线（5%股权）在互联网上。2006，谷歌开发了dmarcbroadcasting–广播广告、地图、upstartle，@上软件，猎户座，nevenvision，JotSpot和YouTube视频共享。2007、迅雷，AdScape–视频游戏广告，Trendalyzer，tonicsystems，marratech，greenborder，Panoramio，Feedburner，peakstream，zenter，中央–VoIP和一种诱发突变之化学物。
Report怎么写:谷歌公司案例分析
The main purpose of this report is toexplain how Google can be considered to be one of the world’s best companies and at the same time one of the world’s most secretive organizations.
Google is a Web search toolfounded by Google, Inc. and is the most widely used search tool on the Internet, associated with its Internet search, e-mail, online mapping, office productivity, social networkingand video sharing services as well as selling advertising-free versions.Google receives several hundred million queries from all over the world each day through its diversified services.
Google search was originally invented by Larry Page and Sergey Brin in 1997. The Google headquarters, the Googleplex, is located in Mountain View, California.
The name "Google" derived from a misspelling of the word "googol",which means 10100, the number represented by a 1 followed by one hundred zeros. After finding its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."
Google start from January 1996, two Ph.D. students at Stanford University in California, Larry Page and Sergey Brin. They assumed that a search tool that analyzed the connections between websites would create better results than nowadays techniques, which ranked results in relation to the number of times the search term occurred on a webpage.Their search tool was originally nicknamed "BackRub" because the system checked backlinks to assess the importance of a website. A small search tool called Rankdexhas already exploring a similar method.(Jazayeri Ryan, 1981,Google as a bookmarking tool,Massachusetts Institute of Technology, viewed 18 May 2013,http://dspace.mit.edu/handle/1721.1/28421)
Making sure that the webpages ,which have the most relationshipswith them from other highly related web pages must be the most related web pages related to the search, Page and Brinexamed their theories as part of their researches, and laid the groundwork for their search tool. Initially, the search toolserved the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was combined as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California. The total original investment raised for the new company come up to almost US$1.1 million, including a US$100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.
Google’s products can be classified into six parts, which already make up for more 60% of its market share. First part is web including,searchmaps, ride finder ,analytics, directory, google mini, sms and search mash. Second part is advertising, including adsense, adwords, audio ads, click-to-call, grants, tv ads. Third part is standalone applications, including adwords editor, gmailnotifier, hello pack, photo screensaver, picasa, secure access, gtalk and sketchup. Fourth part is desktop extension, including blogger web comments, browser sync, dashboard widgets, send to phone, toolbar and android. Fifth part is communication &publishing ,including 3d warehouse, blogger, calendar, docs& spreadsheets, dodgeball, feedburner ,gmail, g+, youtube and reader. The last part is mobile products, including blogger mobile, calendar, gmail, news, igoogle, reader and maps mobile.
Google’s core products is search and adwords.Its revenue sources is consist of contextual ads – adsense,adwords and licensing google search. All this approximately takes up 10 billions dollars.
In 2005,google has achieved 2web technologies phatbits urchin s/w inc.Dodgeball, reqwireless, current comm. Group, android, skia, akwaninfotech and aol (5% stake) on the internet. In 2006,google has developed dmarcbroadcasting– radio advertising, measure map, upstartle, @last software, orion, nevenvision,jotspot and youtube- video sharing. In 2007,xunlei ,adscape – video game advertising,trendalyzer,tonicsystems,marratech,greenborder ,panoramio,feedburner,peakstream,zenter,grand central – voip and endoxon.
