HOSP703

Hospitality Sales and Marketing (15.00)

Develops an understanding of applied marketing theory in an international hospitality environment. Examines hospitality specific issues such as yield management, services marketing, hospitality distribution channels, and service quality management strategies.
 

Hospitality is all about people, people, people! Hospitality careers cover everything from providing superb hotel and restaurant service to organising and planning accommodation, from marketing to managing events. A hospitality degree can set you up for careers around the world.

The Bachelor of International Hospitality Management is widely recognised in the industry and acclaimed by the country's top hospitality operators.

You learn to manage food and beverage services and accommodation, and develop essential skills and knowledge in human resource management, strategic management and sales and marketing.

Your final year includes valuable industry experience, working with an organisation on a project related to your major.

Programme code: AK3708
Level: 7
Points: 360
Duration: 3 years full time / equivalent part time
Venue: City Campus
Start date: 27 February 2017 / 17 July 2017