代写 Advanced Marketing Assignment 3Individual Reflection
	UnitecSchool of Business Bachelor of Business, B.Bus

Assignment 3Individual Reflection

Semester:	Semester 1 2016
Date issued:	Tuesday,  May 24 2016
Due date and time:	19 June 2016, submitted to turnitin.
Delivery:	Submitted to turnitin,
Total marks:	100 marks
Weighting:	40% of course
Instructions:	n  Complete this cover sheet and attach it to your assignment.. n  This is an individual assignment and must be your own work. n  Collusion, copying or plagiarism may result in disciplinary action n  We advise that you keep a copy of this assignment.
Students Names:
Student ID Nos:
Lecturer:	Alastair Emerson	Class time:	Tuesday 1730
Student declaration:	I confirm that: n  This is an original assessment and is entirely our own work. n  Where we have used ideas, tables, diagrams etc of other writers, we have acknowledged the source in every case. n  This assignment has not been, nor will be, submitted as assessed work for any other academic course.
Signature of students
Date of signatures:

 
DEPARTMENT OF MANAGEMENT AND MARKETING
BACHELOR OF BUSINESS   : BBUS
BSNS 7100ADAVANCED MARKETING             SEMESTER ONE 2016
ASSESSMENT THREE: INDIVIDUAL REFLECTION
•    40% of the final grade.
•    Guidance on size: 20 - 22 pages, 12 pt, 1 ½ line spacing.
Total Marks: 100; Mark Value:  40% of Final Grade.
Due Date: 19^th June 2016, submitted to turnitin.com
 
Required:
Individually review your notes and learnings for each of the topics listed below, then follow the instructions from (a) to (d) below. It is expected that you will produce between 2 and 3 pages for each of the topics.
The topics
1             Strategy
2             Market Offerings
3             Price (perceived value) and contribution
4             Market Access (Distribution)
5             People
6             Processes
7             Physical Evidence
 代写 Advanced Marketing Assignment 3Individual Reflection
What you need to do
(a)  Explain what the terms mean in your own words.
(b) Outline the importance to marketing in a strategic context with reference to the academic literature.
(c)  Outline what you consider will be the significance of the concepts and associated practices to you in your future career - give examples, and say what you are going to do to make sure that when you need to be able to do something, you will still be able to!
(d) Suggest how a small company without a marketing department could make use of the concepts and strategies, again giving examples.
代写 Advanced Marketing Assignment 3Individual Reflection
 
Layout of your assignment
Follow this layout
Topic:  Strategy
(a)   
(b)  
(c)   
(d)  
And so on…....
 
Marking Scheme
Topics 1 – 5 carry 15 marks each, and topics 6 & 7 carry 12.5 marks each.
Marks will be awarded for showing clear understanding of the concepts and their strategic significance, distinct individual applications, and practical, common sense suggestions as to their application to small companies. We are particularly interested in how you will ensure that you maintain your understanding and ability to perform in each of these areas.
 代写 Advanced Marketing Assignment 3Individual Reflection