Unitec 代写 BSNS 7100 Advanced Marketing assignment
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Unitec 代写 BSNS 7100 Advanced Marketing assignment
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Faculty of Creative Industries and Business
Department of Management and Marketing
Bachelor of Business
Course book
BSNS 7100 Advanced Marketing
Semester 2, 2016
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Course Contacts
Dr. Nitin Seth
PhD (JMI University Delhi), Executive Masters International Trade
(IIFT University, Delhi), MBA (Marketing), India), Certified Customer Analyst,
Wharton, University of Pennsylvania (USA)
Nitin is a business consultant in marketing, analytics, international marketing and
business strategy. He is senior faculty at the Unitec Institute of Technology. His
teaching interest (in MBA, MBus and BBus programmes) are: Digital Enterprise, Business
Analytics, Advanced Marketing, International Business and Marketing, Global Strategy
and Strategic Management. He is also associated with AUT University, MBA
Business School, Waikato Management School and University of Southern Queensland,
Australia and Auckland Institute of Studies, New Zealand. He is the former Head of MBA
Programme at AIS St Helens and Director and Associate Professor at JIMS, India.
Nitin’s has over 36 years of work experience, both in academia and industry while
working for Indian and multinational companies at senior positions as Marketing Head,
General Manager (Projects), Chief Executive (Exports). He is been a member of the
Academic Board, Chaired the MBA Programme Committee, and Faculty Head of the
MBA Advisory Committee.
His academic experience involves teaching a wide range of courses in Asia, New
Zealand and Australia at undergraduate, postgraduate and executive level
programmes, course development, and supervision of research thesis, programme
designing/structuring and co-ordination of teaching and administrative staff.
He was awarded Gold Medal for top rank in Executive Masters in International Trade by
Indian Institute of Foreign Trade (Deemed University), Judged Best Speaker (IBS
University) and has received various commendations for providing breakthrough market
research findings to leading corporates and for paper presentations in national and
international conferences. He is widely travelled across USA, Europe, and Gulf countries
for international business and marketing of various products.
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Unitec 代写 BSNS 7100 Advanced Marketing assignment
Dr Nitin Seth:
Office: 054 – 2004
Phone: 815 4321 Extension 8457
Email: nseth@unitec.ac.nz
Mobile: 021-134-3195
Office Hours: by appointment
For an appointment please email or phone at least 24 hours in advance and all efforts
will be made to accommodate any request for an appointment. Please be aware that
should you elect to “drop in” for an appointment, if the lecturer is busy with other duties,
an appointment may not be appropriate or possible. You are encouraged to make an
appointment by phone or email to avoid this possible occurrence – all requests for an
appointment will be confirmed prior to any appointment.
NB: All written communication must use formal business English and NOT text
language.
Research Interests
Marketing
International business
Digital Strategy.
Marketing and Sales Strategy.
Branding and Consumer Behaviour.
Business Analytics.
Course Descriptor: BSNS 7100 Advanced Marketing
Course number: BSNS 7100 Level: 7 Credits: 15
Main programme: Bachelor of Business
Pre-requisites: BSNS 6100 Marketing Management
Co-requisites: None
Restrictions: BSNS7370 Marketing Strategy
Learning time:
Hours directed Hours self-directed Total hours
39 81 150
Course aim:
To enable students to critically evaluate and develop a marketing strategy for an organisation.
Learning outcomes:
1. Critique the market led approach to the strategic development process for an organisation.
2. Conduct a marketing audit for an organisation.
3. Evaluate current practices and formulate marketing strategies for the future direction of the
organisation.
4. Design effective monitoring procedures.
Topics/Content outline:
● Strategic review from a marketing perspective:
○ External review
○ Internal review – marketing function audit
● Competitor analysis.
● Market and customer analyses and profiling.
● Functional strategies – distribution channels, value chain, physical distribution, promotion, product
strategies, pricing, and integration with sales function, digital considerations.
● Implementation and management of marketing strategy.
Assessment:
Weighting Nature of assessment Learning outcomes
20% Individual Assignment – Critique marketing orientation approach 1
40% Group Project – Conduct a marketing audit 2
40% Group Report 3-4
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ALL assessments must be attempted in order to pass this course.
Learning and teaching approaches: Lecture, Group work, self directed learning, discussion, case
studies, videos, guest speakers
Learning and teaching approaches:
Topics may be taught in an integrated manner
Supervisor / student meetings/discussions
Collaborative and/or individual projects
Analyses of written, visual and oral texts
Project based assessment and learning
Team based learning
Learning resources:
No set texts.
Specific readings will be provided during the course.
Learning resources recommended:
Booklist & resources published via Moodle
Computer lab
Classroom/Performance spaces
Recommended texts:
Manalo, E., Wong-Toi, G., & Bartlett-Trafford, J. (2009). The business of writing: Written communication
skills for business students (3 rd ed.) North Shore, NZ, Pearson Prentice Hall
Aaker, D.A. (2005). Strategic marketing management (7 th ed.). New York: John Wiley and Sons.
Wilson, R. M.S., & Gilligan, C. (2005). Strategic marketing planning: Planning, implementation and control.
(3 rd ed.). Oxford: Elsevier Butterworth-Heinemann.
Students are required to access Moodle and the internet for materials relevant to this course.
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1. ASSESSMENT PORTFOLIO:
There are three assessments in this courses portfolio of learning that help to build your learning
development and knowledge outcome. There is no exam for this course.
Item No: Title Description
Week Due
Date
Learning
Objectives
Grade
Value
One
Critique
marketing
orientation
approach
Individual
assignment
Monday
29 th August
2016
1 20%
Two
Conducting
a Marketing
Audit
Group project Monday
12 th Sept
2016
2 40%
Three Report
Group Report Monday
10 th Oct
2016
3 - 4 40%
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2. ASSESSMENT ONE: CRITIQUE MARKETING ORIENTATION
APPROACH
DEPARTMENT OF MANAGEMENT AND MARKETING
BACHELOR OF BUSINESS : BBUS
BSNS 7100 ADVANCED MARKETING SEMESTER TWO 2016
ASSESSMENT ONE (INDIVIDUAL):
• Total marks: 50; Mark value 20% of the final grade.
• Guidance on size: 5 pages excluding the references
DUE DATE – Monday 29 th August at 1.00pm (at the beginning of the class)
Your task – Is to CRITIQUE the MARKETING ORIENTATION APPROACH of any one organisation. You need
to integrate the marketing concepts with the current marketing approach of your chosen company..
The topics to be covered are:
(1) Product, Production and selling concepts in marketing
(2) Sense and respond versus probe and learn marketing orientation
(3) Current focus and future potential of social media and networking
MARKING GUIDE
(1) Introduction – Clearly state what is covered, what structure the essay will take and what
conclusions are drawn (5 marks).
(2) Definitions of the key marketing concepts investigated – What are they and are they universally
acceptable? (5 marks).
(3) Critique of marketing orientation – of any one organisation and critique on its marketing
orientation. Provide evidence to support your assessment. (25 marks).
(4) Recommendations – As a marketing strategist based on the information gathered from various
sources, present your views on appropriate marketing orientation to be followed to a relevant group of
stakeholders who could benefit from your investigation (15 marks).
Use 12 point Times New Roman font in your answer script. Spacing should be 1.5. The answer should be
limited to five pages excluding references. Accurate referencing is critical. Hard copy in the assignment
box for Nitin Seth (Building 54, Oakridge House). You must submit a copy to turnitin.com
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DEPARTMENT OF MANAGEMENT AND MARKETING
BACHELOR OF BUSINESS : BBUS
BSNS 7100 ADVANCED MARKETING SEMESTER TWO 2016
ASSESSMENT TWO: GROUP PROJECT – MARKETING AUDIT
• 40% of the final grade.
• Guidance on size: 15 pages, 12 pt, 1 ½ line spacing.
Total Marks: 100; Mark Value: 40% of Final Grade.
Due Date: Monday 12 th Sept at 1.00 pm (at the beginning of the class); Hard copy in the
assignment box for Nitin Seth (Building 54, Oakridge House); you must submit a copy to
turnitin.com
This course emphasises Strategic Marketing Concepts and Models, which a firm may use to remain
competitive and yet retain a customer focus. However, as Kotler states, “Marketing is an area
where rapid obsolescence of objectives, policies, strategies and programmes is constantly
occurring”. Therefore, from time to time, a firm needs to undertake a critical review of their
overall marketing goals strategies and their effectiveness. In fact, every firm should periodically
reassess its strategic approach to the market place. A useful tool for such an appraisal is the
Marketing Audit.
Your task is to identify a firm that you are familiar with and to conduct a Marketing Audit for one
product line or a product, as per the guidelines/marking criteria below.
1 Introduction to the firm including a brief background and description of the product,
product line, or brand to be audited. (5 marks)
2 Marketing-Environment Audit (30 marks)
Unitec 代写 BSNS 7100 Advanced Marketing assignment
(a) Macro-environment 30 marks (4 pages) – It is a must you provide the sources of your
information with appropriate referencing to avoid getting a ZERO mark for each section. It is a
necessity that you report factual information. Need to conduct secondary research.
A. Demographic What major demographic developments and trends pose opportunities or
threats to this company? What actions has the company taken in response to these
developments and trends? (5 marks)
B. Economic What major developments in income, prices, savings and credit will affect
the company? What actions has the company been taking in response to these developments and
trends? (5 marks)
C. Ecological What is the outlook for the cost and availability of natural resources and
energy needed by the company? What concerns have been expressed about the company’s role
in pollution and conservation, and what steps has the company taken? (5 marks)
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D. Technological What major changes are occurring in product and process technology?
What is the company’s position in these technologies? What major generic substitutes might
replace this product? (5 marks)
E. Political: What changes in laws and regulations might affect marketing strategy and
tactics? What is happening in the areas of pollution control, equal employment opportunity,
product safety, advertising, price control, and so forth, that affects marketing strategy? (5 marks)
F. Cultural: What is the public’s attitude toward business and toward the company’s
products? What changes in customer lifestyles and values might affect the company? (5 marks)
(b) Task environment: 15 marks (2 pages) – Provide evidence. Factual information is required.
Evidence should be attached to the appendix.
A. Markets: What is happening to market size, growth, geographical distribution and profits?
What are the major market segments? (4 marks)
B. Customers: What are the customers’ needs and buying processes? How do customers and
prospects rate the company and its competitors on reputation, product quality, service, sales
force and price? How do different customer segments make their buying decisions. (4 marks)
C. Competitors: Who are the major competitors? What are their objectives, strategies,
strengths, weaknesses, sizes and market shares? What trends will affect future competition and
substitutes for this product? (3 marks)
D. Distributors and dealers: Structure, cost, efficiency, growth potential, warehousing and
transportation facilities (2 marks)
E. Suppliers: Supplier net work, balance of power, new emerging sources, strategies of major
suppliers and patterns of selling (2 marks)
3 Marketing-Strategy: marketing organisation, marketing systems and marketing
productivity Audit (2 pages) – Provide evidence (10 marks)
A. Business Mission: Is the business mission clearly stated in market oriented terms? Is it
consistent and compatible with corporate mission? (1 mark)
B. Marketing Objectives and Goals: Do the company and marketing objectives provide
guidance to marketing planning and performance measurement? Are the marketing objectives
clear and realistic, given the company’s competitive position, resources and opportunities? (1
mark)
C. Marketing Strategy: Has the management articulated a clear marketing strategy for
achieving its marketing objectives? Is the strategy convincing? Has it been properly
communicated? Is the Strategy appropriate to the stage of the product life cycle, competitors’
strategies, and the state of the economy? Is the company using the best basis for market
segmentation? Does it have clear criteria for rating the segments and choosing the best ones?
Has it developed accurate profiles of each target segment? Has the company developed an
effective positioning and marketing mix for each target segment? Are marketing resources
allocated optimally to the major elements of the marketing mix? Are the resources sufficient? Is
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there scope for reallocation of resources? (5 marks)
D. Marketing organisation audit: Does a person of sufficient authority lead the marketing
function? Are the marketing activities optimally structured? (1 mark)
E. Marketing systems audit: Are there systems to provide accurate and timely information? How
efficient are the planning and control systems? (1 mark)
F. Marketing Productivity audit: What is the profitability of organisation’s products, markets,
territories and distribution channels? Is there need for expansion or contraction? How does the
profitability compare with those of competitors? Are there areas of marketing that incur
unrealistic costs? (1 mark)
4 Marketing-Function Audit (2 pages) – Provide evidence (10 marks)
A. Products: What are the product, product line or brand objectives? Are they sound? Is the
current product line meeting the objectives? Should the product line be stretched or contracted
upward, downward, or both ways? Which products should be phased out? Which products
should be added? What are the buyers’ knowledge and attitudes toward the company’s and
competitors’ product quality, features, styling, brand names and so on? What areas of product
and brand strategy need improvement? (2 marks)
B. Price: What are the pricing objectives, policies, strategies and procedures? To what extent
are prices set on cost, demand and competitive criteria? Do the customers see the company’s
prices as being in line with the value of its offer? What does management know about the price
elasticity of demand, experience curve effects, and competitors’ prices and pricing policies? To
what extent are price policies compatible with the needs of distributors and dealers, suppliers and
government regulation? Any ethical issues (2 marks)
C. Distribution: What are the distribution objectives and strategies? Is there adequate
market coverage and service? How effective are distributors, dealers, manufacturers’
representatives, brokers, agents and others? Should the company consider changing its
distribution channels? (2 marks)
D. Advertising, Sales Promotion and Publicity What are the advertising objectives? Are they
sound? Is the right amount being spent on advertising? Are the ad themes and copy effective?
What do customers and the public think about the advertising? Are the advertising media well
chosen? Are they using social media? Is the internal advertising staff adequate? Is the sales
promotion budget adequate? Is there effective and sufficient use of sales promotion tools such as
samples, coupons, displays and sales contests? Is the public relations staff competent and
creative? Is the company making enough use of direct and database marketing? (4 marks)
5 Information analysis (SWOT, EFAS, IFAS & SFAS) – Provide a justification for assigned
weights and ranking (20 marks)
6 Presentation in class: On Monday 12th Sept 2016 (see attached criteria) (10 marks)
TOTAL 100 MARKS
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Important Note
1 It is suggested that when you contact the chosen firm, ask if you need a letter from the
School of Management and Entrepreneurship to comply with the privacy law/issues.
2 In addition, you will need to do research on the company, and a thorough review of New
Zealand and other business publications is necessary. For a publicly listed firm, useful information
could be derived from the annual reports.
FIRST ONE PAGE REPORT:
Due on Monday 5 th Sept at the beginning of the class. The report should include the following:
• ID Numbers, full names (as enrolled at Unitec) and contact numbers of group members,
dates of plan meetings, allocation of research duties, and responsibility for writing up various
sections, typing and proof reading.
• Name of the company selected for the audit, the name and telephone numbers of the
contact person
• Copy of the confidentiality agreement signed with the company
• The document should be signed by all group members.
This report does not carry any marks but non-submission on due date or incomplete submissions
will result in deduction of 10 marks from the final score for the project.
Class Presentation
Unitec 代写 BSNS 7100 Advanced Marketing assignment
Two weeks are set aside in which all class submissions will be heard (12 th Sept & 19 th Sept). Each
presentation will be a maximum of 15 minutes in length. Five minutes will follow each
presentation during which the group will field questions from the class concerning the project. All
group members must participate in the presentation.
All presentation materials (overheads, videos, etc) must be handed over to the lecturer at the
commencement of the class on Monday 12 th Sept 2016 at the beginning of the class. Failure to do
so will incur a penalty of 10 marks. The presentation must be based on the material handed over
in advance and any new materials used will not be considered for assigning the grade.
Any student not present will have to submit an SAC application and make a presentation at a date
and time given by the lecturer, to qualify for marks, and the rest of the group will be required to
make the full presentation at the time allocated. No postponements of the presentation will be
allowed.
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PRESENTATION CRITERIA
7100 ADVANCED MARKETING
Group Members (Names and ID Numbers) --------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------
--------------------------------------
ASSESSMENT CRITERIA FOR THE ORAL PRESENTATION:
POLISHED DELIVERY, PROFESSIONAL DEPORTMENT 20
• personal presentation
• confidence
• eye contact (material not read)
• audibility
• pace, vocal variety
• no distracting mannerisms
ORGANISATION OF MATERIAL, STRUCTURE OF PRESENTATION 30
• strength of opening
• strength of close
• logical development
• transitions (smooth, easy to follow)
• well supported arguments
INCORPORATION OF GRAPHIC INFORMATION 20
• quality of visual aids
• ease of use
INTEREST OF AUDIENCE MAINTAINED 10
• presentation pitched at appropriate level
• lack of complexity / jargon explained
INITIATION AND HANDLING OF DISCUSSION 20
• discussion encouraged
• confidence in responding to questions
• credibility and knowledge displayed
-------
TOTAL 100
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DEPARTMENT OF MANAGEMENT AND MARKETING
BACHELOR OF BUSINESS : BBUS
BSNS 7100 ADVANCED MARKETING SEMESTER TWO 2016
ASSESSMENT THREE: GROUP- REPORT
• 40% of the final grade
• Guidance on size: 15 pages, 12 pt, 1 ½ line spacing.
Date issued: 1 ST AUGUST 2016
Due date and time: Monday 10 Oct 2016 at 1.00pm (at the beginning of the class)
Delivery: Hard copy in the assignment box for Nitin Seth (Building 54, Oakridge House)
You must submit a copy through turnitin.com
Total marks: 100 marks
Instructions: Complete this cover sheet and attach it to your assignment.
Read the attached instructions carefully and the report format.
This is a group assignment and must be your own words.
Collusion, copying or plagiarism may result in disciplinary action
We advise that you keep a copy of this assignment.
Case: Company where you did the marketing audit
Group members/Students:
Student ID Nos:
Lecturer: Dr. Nitin Seth Class time: 1.00pm
Student declaration: We confirm that:
This is an original assessment and is entirely our own work.
Where we have used ideas, tables, diagrams etc of other writers, we have acknowledged
the source in every case.
This assignment has not previously been submitted as assessed work for any academic
course.
Signature – All Group members:
Date of signature:
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Unitec 代写 BSNS 7100 Advanced Marketing assignment
You have been appointed as a marketing consultant to the organisation where you conducted the
marketing audit to formulate, implement and evaluate strategy. The implementation phase will be
in the context of making changes to company activities to accommodate a chosen strategy.
A You need to critically examine Assignment Two in order to select one key strategic issue
(Check SFAS). You will then formulate appropriate corporate and business level strategies to
resolve this issue.
B You will critically examine these strategies for implementation issues, which you propose
for action.
C By the end of the project you will have a detailed, specific plan for how your strategy will
be implemented, controlled and evaluated.
To complete the assignment you will need to support and justify your answers. This assignment is
about the application of theory and it is not necessary to quote theory. Your understanding of
theory will be demonstrated in your ability to evaluate, integrate, synthesise and make deductions
concerning the case study. The report that you write will be to the Chief Executive Officer of the
company you investigated.
REQUIRED
The report format for completing this assignment and the grading allocation schedule for each
section is provided in this document. The major focus of this assignment is to formulate strategy
and develop an implementation plan.
Part A. Written Assignment Report (90% total contribution to assignment grade)
1. Select and justify the choice of a key strategic issue from Assignment Two, which will be
utilised for the rest of this assignment. Note the strategic issue must have implications for
corporate and business level strategic development.
2. Create and justify a set of objectives for resolving this strategic issue.
3. What changes will be necessary to the current organisational direction (mission, goals and
objectives) in order to accommodate or support these objectives?
4. Generate a series of alternative strategies at the organisational (corporate) level. How do
these strategies fit with the strategies you identified in the TOWS matrix in Assignment Two?
Select a strategy that best resolves the strategic issue that you selected (you may use more than
one). Justify your selection.
5. For your chosen corporate strategy, develop appropriate business level strategies. How do
they compare with current business level strategies being pursued? Find evidence from your
SWOT analysis in Assignment Two to support your choice of business level strategies.
6. Discuss the strategic focus of the functional strategies to reflect your chosen corporate and
business level strategies. Discuss the marketing strategy and any one of the following functional
strategies: Finance, operations and research & development.
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7. Outline and discuss the major issues related to the implementation of the strategies
(corporate and business level) that you have chosen. These may include: leadership, tasks,
technology, people, structure, products/services, resources (physical, financial and functional),
formal practices and culture.
8. Discuss issues relating to the monitoring, controlling and evaluation of your chosen
strategies and their implementation. Provide key specific process and outcomes measures to be
employed
Part B: Write a Personal Experience Report to the Course Coordinator. Approximately 350 words
and will contribute 10% of the weighting of this assignment. This is a personal report from your
group to the Course Co-ordinator.
The report will include:
Investigation Process - What you did; who has done what; when you did it; why you did it.
Reflective Learning - What you learned from the experience of working on the assignment (in
terms of the technical content about strategy, and the process aspects of developing strategy).
Any other insights?
Recommendations on how you would work on such an assignment in the future.
You are strongly urged to keep a learning log (diary) as you complete the assignment as events
and issues can easily be forgotten. Below are some questions to guide your preparation for this
part of your work and should be included in your Personal Experience Report.
Only a maximum of 12 pages will be read and marked.
REPORT PRESENTATION AND APPENDICES:
The front page of the report must contain a declaration “This assignment is solely the work of
[Group member names]” and signed. Use the standard front page – attached.
Report Format: (Section 1)
• Title Page
• Table of Contents
• Executive summary (1 page maximum)
• Introduction (how you will conduct this project)
• Discussion (Part A - Sections 1 – 8)
• Conclusion
• Recommendations
• References (APA style)
• Appendices
• Personal Experience Report (Section 2)
Appendices: Attach any analytical worksheets or diagrams.
Report Presentation: Grades will be adversely affected by poor format, incorrect citation, general
layout, grammar, syntax, spelling and professional impact. (Note: APA referencing system to be
used).
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The report must be typed (12 pt font, 1.5 spaced, Arial or Times New Roman) and properly
referenced. Refer to the Faculty of Business guidelines on how to write assessment items – see 2
books below. This is a Report to the CEO of the company; your presentation needs to be succinct,
well argued, and supported by evidence or authority. Clearly state any assumptions you have
made.
De Luca, R, and Annals, A. (2000) Writing That Works: A guide for students, Auckland: Pearson
Education.
Emerson, L. (2005) Writing Guidelines for Business Students. 3rd Edition, Palmerston North:
Dunmore Press.
You can also visit http://www.docstyles.com/apacrib.htm for the latest APA style. Make sure that
you use it.
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GRADING SCHEDULE: 7100 Assignment 3 – Semester Two 2016
Name: ID:
Item Weight Grade
Title page, Executive Summary, Table of Contents, Introduction, Conclusion,
Recommendations 10%
1.Strategic issue choice and development: (Q 1-3) 10%
2. Corporate level strategies and alternate strategies: (Q 4 & 5) 20%
3. Business and functional strategies: (Q 5 & 6) 20%
4. Implementation issues and change targets: (Q 7) 20%
5. Monitoring and evaluating (Q 8) 10%
Overall comments (including presentation & references):
Section B: 10%
Overall Grade 100%
REMEMBER TO SUBMIT YOUR ASSIGNMENT THROUGH turnitin.com
Plagiarism is a serious offence and zero marks will be awarded to anyone copying material from
another student or having others complete any sections of their assignment. Disciplinary action
may also be taken. All sources of material must be cited as per APA style. Marks will be
deducted if APA is incorrectly used, but no credit will be given for the correct use. Marks will be
deducted for poor grammar, poor spelling etc but no credit will be given for correct use etc.
ATTACH THIS SHEET AS THE VERY LAST PAGE OF YOUR ASSIGNMENT (after your reference list).
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13. POLICIES AND PROCEDURES
(Please read these policies specific to the Bachelor of Business in conjunction with the Unitec publication,
“Your Guide to Unitec’s Rules and Policies”)
UNITEC GUIDELINES ON POLICIES AND PROCEDURES
All students should obtain a free copy of the BBus Student Handbook that includes information on:
Lectures and Conduct
Academic Dishonesty
Online Enrolment
Attendance Policy (International and Domestic)
Assignments (Format, Presentation, Referencing, Submission, Extensions)
Exams (Regulations, Timetables, Special Consideration Applications)
Special Assessment Consideration
Results
Also available on Moodle and on the Unitec site.
Requirements to Pass a Course
Grades of 50% or higher are required to pass a course.
On the Bachelor of Business the following grade-mark correspondences apply:
Grade Mark
A+ 90 to 100 )
A 85 to 89 ) Distinction
A- 80 to 84 )
B+ 75 to 79 )
B 70 to 74 ) Merit
B- 65 to 69 )
C+ 60 to 64 )
C 55 to 59 ) Pass
C- 50 to 54 )
D 40 to 49 )
E 0 to 39 ) Fail
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W Withdrawn )
For an A Grade
Content:
A comprehensive and well-planned answer where the report clearly meets the requirements of the questions
asked. Succinctly integrates a range of relevant concepts, principles, practices and theories. All answers are
fully justified and are supported by evidence from relevant literature and current practice. Can demonstrate
the ability to analyse a comprehensive range of issues and reach supported conclusions/recommendations; is
able to identify all key issues, processes and contexts; can apply theory to practice; answer contains no
irrelevant material.
Presentation:
Report professionally presented. It is well structured, including page numbers and a properly referenced text
and bibliography. There are no spelling or grammatical errors.
For a B Grade
Content:
Answer is relatively comprehensive, and integrates many relevant concepts, principles and theories.
Answers are adequately justified and are supported by some evidence from relevant literature and current
practice; can demonstrate the ability to analyse a range of issues and reach conclusions and
recommendations; is able to identify some key issues, processes and contexts; can apply some theory to
practice. Answer may contain some irrelevant material.
Presentation:
Presentation is very good, but falls short of excellent in several areas, particularly in terms of grammar and
referencing.
For a C Grade
Content:
Understands the topic and can link some concepts, principles and theories. Answers have little justification
and support from evidence or from literature and current practice; can demonstrate the ability to analyse
some issues, processes and contexts in order to reach conclusions or recommendations; answers are
descriptive and typically lack any real critical discussion or evaluation; applies little theory to practice,
produces irrelevant material.
Presentation:
Typed, layout is generally clear, but contains spelling and grammatical errors. Referencing errors occur.
For a C/E Grade
Content:
Poor answer; shows little understanding of the theory and concepts. Areas will be missing and mismatches
may occur between the theory and practice; may be unable to cite supporting material; answer is disjointed
and fails to reach conclusions and make relevant recommendations.
Presentation:
Not acceptable, for example, not typed, untidily presented, high level of errors, poor and confusing layout.
Unitec 代写 BSNS 7100 Advanced Marketing assignment
