The developing world burring some issue to our usually life, which that caused all the public people left few time to deal with their own daily routine. Quickly and simply goods comes to be the only solution to avoided those daily hassles.
In Australia, the market share of baby food growth up significantly and this research are provided reasonable supports to finding out results of baby food market and customers feedbacks. ……    

Along with the development of world, increased numbers of marketing problems are brought to our attention. In the fierce competitive global business environment, the competitor is increasing alarmingly, the products developing significantly, the customer demand was changed quickly and how to meet consumer demand has become a severe test. All of those real things cause a considerable number of problems and companies are looking for some idea to solve those specific problems.
Organizations and companies are seek to satisfaction and appealing consumers to use their products and service. Under this condition, marketing research becomes to useful and helpful way to highlight the marketing opportunities and problems. Simply to say, marketing research as a process to help marketer understanding markets more deeply and then, support valuable results and recommendations to making business decision more profitable and efficiently (Burns & Bush, 2010).
For all the reasons, it is not difficult to draw the conclusion that, doing the marketing research is sensible.
 

Background

In case, this research is looking to identify the problems and opportunities of the new product, which that frozen baby food may sell in supermarket.  As we know, Birds Eye is one of the most important brand names in the history of the frozen food industry. By other way, Clarence ‘Bob’ Birdseye was single-handedly responsible for a major early breakthrough in the development of the methods and technology that made freezing a viable way of preserving food and they also continues to develop nutritious and convenient products for Australian families.
As a new product go to entry local markets, Birdseye are researching reflects from consumers to help marketing decision-making as well as possible. And research has been approached and the following proposal has been prepared.