悉尼Marketing assignment 代写:旅游公司品牌形象营销

悉尼Marketing assignment 代写:旅游公司品牌形象营销策略

As people know each famous brand has its unique brand image which is different from others which is very important in the marketing strategy. This is the same for Contiki.Contikiis a very famous Australia travel firm who is also a good example of marketing to build its brand image. This essay is going to discuss what image Contiki portrays to its target audience with the details.

Since there is not any material on the internet and magazines, this essay will discuss the image that Contikiportrays to its target audience according to the material of the case study and the website of Contiki and the website of The Travel Corporation. After reading the material of case study and the readings of the material on the website of Contiki (2013) and The Travel Corporation (2013), the image Contiki portrays to its target audience is as follow: Contiki is a professional and responsibletravel company which provides superior value with interesting and unexpected activities for the young generation arranging from 18-35 years old. To portray itself as the young generation choice at the age Contiki hires employees who areas young as its target audience even if the bus drivers are young people. To portray its brand image of providing superior value, Contiki creates a variety of activities on the whole trip and even after to add value to the customers. For example, the website of Contiki offers a lot of information for the tours and the Contikipedia can be a good stage for the customers of Contiki to communicate with each other or it can be a good platform for the new customers of Contiki to chat before the trip which can add value of the brand. Apart from this, Contiki provides extensive training program for the young tour leader which is an extra value for the customers. Moreover, Contiki pays much attention to design creative activities for the customers to gain the customers satisfactions which is also adding its superior value. Various activities of Contiki p portray the image of Contiki as the travel company that can absolutely provide superior value (Study Mode, 2011). After collecting the information on Contiki, it can see that Contiki also wants portray itself as a professional and responsible travel company. From the friendly and dedicated employees to the unexpected activities and intimate care, Contiki are always providing best service for its customers. Its professional and responsible brand image has made the parents who concern their children’s safety on the travel make the decision to send their children to Contiki to enjoy the journey. 

Conclusion

In conclusion, the brand image that Contikiportrays to its target audience is that Contiki is a professional and responsible travel company which can provide the young generation with superior value and unexpected, memorable journey. To build this brand image,Contiki creates a variety of innovative activities for the customers along the journey and after with intimate service. What Contiki does is always building its brand image with its promise and actions.