目前，消费者需求是市场策略的主要指导。随着技术的发展，特别是互联网的普及，消费者找到了满足自己生产、打折和娱乐需求的各种途径。这种需要可以为改进市场战略提供指导。
这两个参与者应该相互影响。有效的、可靠的策略能带来利润，刺激市场繁荣，同时满足消费者的需求。消费者的需求始终是制定市场战略的最重要因素。然而，消费者的需求不是静态的。
需要满足的动态过程应仔细分析、组织和分类。市场战略不应脱离消费者的需要。（批发商，2003）的微妙关系，强调应根据市场变化和消费心理。营销人员应进行定性和定量调查，收集信息，以掌握市场变化对消费者需求的微小变化。
消费者很少购买产品，因为该产品短缺。在一定程度上，消费者购买商品是出于以下心理心理：商品的保留和广告的鼓励。营销者应把握消费者心理变化，考虑长远策略。市场可能受到这种心理的影响。因此，应根据消费者的需要，精心挑选和改进策略。
生理措施用于测试消费者对产品的反馈或反映。需要将分为几个层次（Perner，2010）。消费者心理的积极影响应该是营销的鼓励、策略的改进和销售的进步。
澳洲Marketing代写:消费者的需求和欲望
Modern marketing techniques or strategies are responses to how consumers try to satisfy their needs and wants.
Nowadays, consumers’ need is the main guidance for market strategies. With the development of techniques especially the popularity of internet, consumers have found all kinds of ways to satisfying their needs for production, for discount and for fun. The need can provide a guideline to improve the market strategy.
The two participants should co-affect each other. Effective and reliable strategies will make profit and stimulate the prosperity of the market and simultaneous satisfy the need of consumers. The need of consumer is always the most significant factor in making the market strategy. However, consumers’ need is not static.
‘The dynamic process of need satisfaction should be carefully analysed, organized and classified. The market strategy should not be isolated from the need of consumers’. (Jobber, 2003) The subtle relationship should be emphasized according to the change of market and consuming psychology. Marketers should make qualitative and quantitative survey to gather information in order to master the tiny change of consumers’ need due to the change of market.
Consumers buy products seldom because of the shortage of that product. To some extent consumers buy stuff due to the following suit psychology, reservation of goods and encouragement of advertisements. Marketers should master the psychological change of consumers to consider the long-term strategies. Market can be influenced by this psychology. As a result, strategies should be carefully selected and improved on the basis of the need of consumers.
‘Physiological measures are used to test consumer feedback or reflection about the products. The needs will be divided into several levels’ (Perner, 2010). The positive influence of psychology of consumers should be the encouragement for marketing, the improvement of strategy and the progress of selling.
