消费行为学 Consumer Behaviour CB assignment 代写

      
 
Final Grade: ________
A Report on the market segmentation of a technological product.
 
Individual Assignment [30% overall unit mark]

Part 1: Executive Summary. [10%]                                                                                                                                                                                                                                                             Poor Fair Good VGood Ex
Summary of the key findings from each section of the report.
Ø  A description of the product, the attributes and how it is positioned in the market. Ø  A summary of the segmentation bases used and the information developed about at least three [3] consumer groups. Ø  A brief description of the consumer profiles of the market segments, details of your primary target audience.
Summary of the recommendations must briefly review the specific media activities that will be used.
Part 2: Purpose and Scope of the Report. [5%] _____________________________________________________________________ The aim of the report should be brief and clearly written.	__________________________
Part 3: Product Attributes. [15%]
Clear and concise description of the product.
An explanation of how the product’s attributes appeal to consumers and make them feel that they are getting value for money.
Explain how the Firm has positioned their product in the market.
Part 4: Market Segmentation [25%]
A detailed market segmentation using Demographic, Benefits Sought and one other segmentation base is to be prepared.
A justification must be given for the choice of each segmentation base.
The segmentation must identify and provide a detailed and well written description of three [3] consumer groups.
There must be quantitative evidence from various sources to support your statements about each profiled group.
Part 5: Primary Target Audience and External Influences. [15%]
Students must give reasons for their choice of the primary target market.
Evidence must be given to show why this group will respond to the product.
How important are opinion leaders in the promotion of the product?
Discuss why a member of an aspirational reference group would be keen to buy the product.
Part 6: Recommendations. [10%]
Provide recommendations for a marketing the product:
What are the three most economic, but effective, forms of media in the promotion your product?  You must justify the choice of each.
Identify the advantages and disadvantages of collecting information about the product of your choice.
Part 7: Referencing. [10%]
·         Appropriate use of APA in text.
·         Appropriate use of APA – in listing your references.
·         References must be drawn from a wide range of sources.
·         Current statistical data MUST be used in this report.
Part 8: Presentation of Report. [10%]
Title Page: v  Engaging page with clear title, word count and illustrations.
Table of Contents: v  List of numbered sections with page numbers.
The Report Content: v  The Report must display clarity of expression, correct spelling, grammar and punctuation.
Submission guidelines:   v  The report should have wide margins, double spacing, Times New Roman font, 12 point font size, numbered pages and justified text.
v  Diagrams, Tables and Pictures are Titled and Sourced.
v  Any Appendices are labelled and correctly referred to in the report.
v  Dress up the presentation
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  消费行为学 Consumer Behaviour CB assignment 代写