MKT1MDP Marketing Assignment 1 代写

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MKT1MDP Marketing Assignment 1 代写


MKT1MDP

Assignment 1 template/guide

The following is suggested as a template for this assignment.

1. Front page with full name as on your student identification card and Student ID number

2. Executive Summary

3. Table of Contents (TOC)

4. Introduction

5. Main report body with headings and subheadings

6. Conclusions/Results

7. Recommendations

8. References (min. 3 from text or e-Journals)

9. Appendices (include extra depth of data - has a weight of 20%)

2. Executive summary

The point of this is to provide a short review of the contents of the report. Your aim is to provide

management with a brief explanation of what the report is about, what methodologies were used, the

conclusions, recommendations and limitations. It is a ‘snapshot’ of the report. For this report, attempt to

write one sentence for each point.

Example sentence

Purpose (subject matter).

This is a report into e.g. the demand for

specific, searchable locational mobile

phone applications for tertiary education

users in Melbourne.

Methodology (what did your cover/ how did you do

it)

An environmental analysis is provided, as

well as information regarding segmenting

and targeting using secondary data

provided from __e.g.

_________________________(list main

sources only.)

Results/Findings  The results indicate that the e.g. preferred

target market is e.g. young adults in full-

time, University education in Melbourne.

Conclusions

The report concludes that the identified

target market provides a marketable

opportunity for Lost on Campus.

Recommendations

(note that conclusions and recommendations can

be bulleted in longer reports.)

It is recommended that Lost On Campus

develop a mobile application for Melbourne

University Students.

Limitations of the report.

This report was based on a survey of 1,000

full-time, day university students from the 2

largest campuses in Melbourne attending

campus in business hours only. It did not

include staff, or visitors to the universities,

nor any TAFE students, staff or visitors.

La Trobe University

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3. Table of Contents (TOC)

This should contain a list of the main headings and subheadings used in the report, along with page

numbers. (Word can do this automatically for you. It will save you hours over your uni. Career)

Refer to:

https://www.youtube.com/watch?v=4hXH0QqQbi0

https://support.office.com/en-us/article/Create-a-table-of-contents-5eaadd8f-efa5-4791-84ba-

746383b97ecb

You will use headings and sub-headings for different components of your report.

Use headings for major new sections of the report, and subheadings, (and even 3 rd or 4 th level headings)

4. Introduction. (Heading)

This is an introduction to your report. It defines the purpose of the report; what was issue being

investigated and explains its purpose and scope. It is different from the Executive summary. It does not

contain results, conclusions or recommendations.

E.g.

This report for Lost on Campus investigates the market for a localised edition of the mobile app for

Melbourne tertiary students. Macro-environmental factors effecting the market are identified.

Segmentation of the market is conducted, and the potential demand by a defined target market for a

localised product is evaluated.

5. Main report body with Headings and Subheadings

You will use headings and sub-headings for different components of your report.

Use headings for major new sections of the report, and subheadings, (and even 3 rd or 4 th level headings)

You will now continue to write up the sections of the main body of the report. Such as:

Macro-environments * (Heading-1 st level)

  Economic (Subheading- 2 nd level)

o Australian economy (Sub-subheading- 3 rd level)

o Industry/ Market (Sub-subheading- 3 rd level)

  Global (size, structure, trends, profitability…) (4 th level)

  Australian (size, trends, profitability…)

  Political

o Government Policy

o Current Legislation

....

  Socio-Cultural etc.

Include relevant macroenvironmental factors etc.

La Trobe University

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*Only include those which are relevant to your industry.

  Segmenting (Heading-1 st level)

Use a table here to describe the segments.

  Target Market (Heading-1 st level)

Identify a segment(target market) that you think is profitable.

6. Conclusions (Heading-1 st level)

The conclusions section of a report is one of the most important parts of a report. It should be one of the

final sections to be written, along with the Introduction and Executive Summary. Obviously you can’t write

these without the conclusion.

After you have finished drafting the main body of your report, it is best to give yourself some time away

from it. A day or more, is recommended, so that you can read the report ‘fresh’. It is amazing what a little

perspective can do for your proof-reading skills! Read the report and note any changes you would like to

make.

There are some important things you need to include in the conclusion:

  Ensure it links to the rest of your report.

  Ensure you highlight and clearly state the significant parts from your report.

  Do not add any new material!

  Be concise, don’t waffle or pad

7. Recommendations. (Heading-1 st level)

Recommendation should emerge clearly from the conclusions of the report. This is the instructional part of

the report, where you tell the reader what to do. It could be in the form of what decision to make, what

course of action to take, what alternative solution is superior or what further work needs to be undertaken.

Note:

The recommendations should never include any new evidence.

Recommendations should be feasible and appropriate to the problem.

The recommendations section provides your opinion on the course of action to be taken. You cannot

recommend all choices- this is not a recommendation. You can however, recommend no action in a

particular case. (not this report!)

La Trobe University

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Although and Conclusions and Recommendations are generally reported in separate sections (like this

one), some reports may present this information in one section, as a Conclusion & Recommendations

section.

8. References (min. 3 from text or e-Journals)

Use only LTU Harvard referencing.

See library website for Harvard referencing Module (which takes you through it) and tool (which shows you

how to do it).

No references- no grades, and you will likely be brought up on a charge of academic misconduct-

plagiarism.

9.Appendices (include extra depth of data - has a weight of 20%)

The appendix should include information that supports your analysis in the main body of the report. It is

useful to include lengthy or repetitive information here, and to refer to it in the text. The appendices may

contain graphs, tables or any other format.

The appendix is not counted in the word count of an assignment. Information presented in the appendices

must have a direct relationship to your research for your report.

Label each separate appendix in your report:

e.g. Appendix A, Appendix B etc.

The appendices should be in the order in which they are referred to in the text.

A Final Word

  Write in the third person: “It is recommended….,” . rather than, “I recommend.”

  Draft, re-draft, and re-draft again. Repeat as required. Your first completed output, is

unlikely to be your best.

  Research together, but write alone. Never show another student your written

assignments. If they copy you, you can also be charged with academic misconduct.

  Start early. If you haven’t started early, start NOW!!!

  There is plenty of assistance available to you. Please ask.

.

La Trobe University

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MKT1MDP Marketing Assignment 1 代写