代写 BUS109 Marketing

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代写 BUS109 Marketing

B U S 1 0 9 A M a r k e t i n g P a g e 1 | 9

BUS109

Marketing

Assessment 5 – Week 12

Group Oral Presentation Guidelines

Semester 1 2015

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Assessment 5 – Week 12 Oral Presentation

Each group is to develop a marketing mix (4 P’s) strategy for the identified market

segment and customer profile for the product you presented in Week 8.

You will be presenting your marketing mix in Week 12.

Presentation Guidelines

You and your group have just been hired as the Marketing team to introduce a new

marketing mix strategy for the product you presented in Week 8. Remember you are part of

a team. To achieve success, every member of the team must contribute expertise,

knowledge and ideas. Every member of the team has specific skills and special knowledge

that will contribute to the overall success of the team.

Presentations are to be should be 20 minutes in length, including class discussion and

response to questions from other class members. Presenters are expected to encourage

class participation.

Note: All class members are expected to prepare questions to ask of the presenters and to

actively participate in class discussions.

Marketing and your chosen product

You are marketers operating and making decisions for your chosen product and the market

you are trying to serve. As a marketer, you act as facilitators of exchange between your

organisation and your customers and/or clients. These exchanges can be for consumer

products and/or business products. The exchanges marketers facilitate are pursued to meet

the objectives of the organisation.

You will need to apply marketing concepts and make marketing decisions for your chosen

product to try to make a profit selling a tangible good or intangible service to the market

you have identified.

Marketing decisions are generally made in four broad areas known as the marketing mix or

the 4Ps. The marketing mix involves decisions dealing with Product, Price, Promotion and

Place.

In this project, you and your team will be making decisions for each of these components of

the marketing mix as you manage the introduction of your product strategy.

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Decisions your team needs to make

Team Contract Review

Your team must review contract that outlines the terms and conditions under which your

team will be working. Did you achieve it for the last presentation? What can you change to

ensure that you work together as a team?

Target Market/Customer Profile

Your team must decide and define your target market. You must clearly identify the typical

customer through a customer profile. Once you are clear about your target market you

must develop a well-defined position statement.

Product

You will need to identify the product strategy that you will implement. It may be an

extension to an existing product line or you may decide to introduce a new product line. You

will need to answer these questions:

1. Describe your product in terms of

a) core Benefit

b) actual product, and,

c) augmented product

2. Describe in detail the labelling of your product including:

 What does the label look like?

 What is written on the label?

3. Describe in detail the packaging of your product.

4. Design a brand name and / or logo or symbol for your product.

代写 BUS109 Marketing

You must establish a selling price for your new product and include the following:

1. What is your pricing objective and why?

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2. What factors do you need to consider when setting your price?

3. What is your base-price?

4. What price adjustments, discounts and/or allowances will you be using?

5. What is your market entry strategy? Market skimming? Market penetration?

Place (distribution)

You must decide in which market you wish to sell your product.

 Will you sell your product locally, nationally or internationally?

 Will you need other people or firms to help you distribute your product?

 What is the role of Product Distribution?

 What type of distribution channel(s) will you use?

 What is the appropriate distribution intensity for your product?

 What considerations do you need to take into account when working with channel

members?

Promotion

In promoting your product, several decisions need to be made regarding promotions

including:

 Who are you are you promoting to?

 Will your promotions be aimed at the end user or intermediaries?

 What do you want your promotions to achieve?

 How are you going to promote your product?

 Are you using a push strategy or pull strategy or both?

 Describe your Promotional Mix.

 What considerations have you given to your promotional budget?

Answer the following questions about your product.

What is your product?

Is this a line extension or new line?

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Who is your target market?

Define and describe your target market. Be very specific.

Position

Describe how you want to position your new product.

What is the image you want to create in the minds of the people in your chosen target

market?

Write a Position Statement for your product

This is a brief summary of what your team will be expected to do for this project. This

project provides your team with the opportunity to apply the marketing concepts studied.

Thoughtful decisions will help you to achieve success in your new product. In order to

benefit the most from this assessment task.

Marking Guide

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BUS109A WEEK 12

Group Oral Presentation

Assessment Criteria

Class Day/Time: _______________________ Lecturer: _________________________

Student: ______________________________ ID: ______________________________

Teachers Name: Class Day/Time:

Target Market/Customer Profile /2

Product Strategy /2

Price Strategy /2

Place/Distribution Strategy /2

Promotion strategy /2

Overall Presentation INCLUDING:

 Standard of presentation

 Logical flow of presentation

 Audience engagement

 Communication style

 Use of time

 Group member participation

 Mannerisms

 Language

 Speech

 Cohesiveness amongst team

Total ___/15

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Adjusted Result:

Reason for Adjustment: _____________________________

Final Mark:

______________

Feedback on Presentation:

__________________________________________________________________________________

Examiner’s Signature: ......................................................

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BUS109A - Peer Assessment Form

NB: Please provide this completed form individually to your teacher in Week 12.

Remember to score yourself.

Student Name: _____________________________ Student ID: _____________________

Group Members

Attended Group

Meetings

Regularly

Provided

quality

academic

input

Kept to

agreed

timings of

input

A Good team

member to

work with on

this project

Total:

Maximum 100%

Self

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Score each column out of a possible 25 in each category.

Any comments:

__________________________________________________________________________________

代写 BUS109 Marketing