Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Assessment 1 - Written assignment 1 (1500 - 2000 words) - 20%
Assessment 2 - Written assignment 2 (3500 - 4000 words) - 40%
Examination (2 hours) - 40%
Hurdle requirement: achieve at least 50% of the marks available on the examination
From Trimester 2 2016:
Assessment 1 (Individual) - Written assignment 1 report (1000 words) - 20%
Assessment 2 (Individual) - Written assignment 2 report (3000 words) - 40%
Examination (2 hours) - 40%
Hurdle requirement: achieve at least 50% of the marks available on the examination
迪肯 Assignment 代写 MMK368 - Business Marketing