WRITING IN THE FACULTY OF BUSINESS

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THE ROLE OF WRITING: Why is writing so important?

Writing is a very important activity and set of skills to develop as part of your academic study. In all programs

of study in the Faculty of Business, and across all levels of study, your capabilities as a writer are very

important. Here are the main reasons why the Faculty considers writing to be so central to your learning.

Writing is a process which helps you to learn more deeply.

When you are engaged in writing for your assessment tasks, you are engaged in

a process of learning. Writing is not just something that happens at the end of

learning. Instead, the process of writing starts from the very beginning of

tackling an assessment task. During the process, you will need to analyse the

task, read material relevant to the task, make notes and clarify your

understandings, draw together different views on the topic, critically weighing

these up, and so on. All these activities contribute to your learning as you go

about solving the problem that the writing task has posed.

The kind of learning that you are expected to engage in at university level is

deep learning, in which you are expected to understand many dimensions of a

topic, and how they are related to each other, to ask critical questions, and to

develop your own perspectives and viewpoints. For many people, the deepest

learning occurs when they try to put their thoughts into words so that others

can understand. A common experience for many people is that they are not

really sure what they think about a complex topic until they start writing down

their thoughts. Thus the process of writing can be seen as a means for

discovering and consolidating meaning and therefore a method for learning

more deeply.

Writing is a product which demonstrates the quality of your learning.

Without being able to ‘see’ your thinking through the words you speak and

write, your lecturers would not be able to assess what is in your head. Thus

your writing is a crucial product of your thinking which provides the evidence of

what you have learned. Your lecturers can use this product to assess the

quality of your learning and give you feedback to help you learn more from the

experience. This is a very important part of the learning cycle in a university

course, and you should aim to learn from your assessment feedback on every

task you undertake.

In most of your subjects for your degree, written tasks will constitute the major

part of your assessment. Even if a portion of your assessment may be for a

tutorial or seminar presentation in class, you will often be expected to prepare

some written material, for example, a Powerpoint presentation, or a class

handout, or even a tutorial or seminar paper. In some subjects, you may be

required to prepare a piece of written work as a member of a group. In other

subjects, you may have exams in which you have to write under more

constrained conditions, or perhaps you may be expected to write something for

a real workplace in which your learning is set.

In all these circumstances, your writing is the product which defines how much

and how well you understand and can put your case, and which will constitute

the substantial basis for your assessment grade.

Writing is a way of engaging in a dialogue with your lecturers/tutors.

As you progress through your academic career at university, your writing

operates as a channel for dialogue with the academic staff you will meet.

Through refining and further developing your writing as an integral part of