BUS3ENT Australia-based brand new business venture代写
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	BUS3ENT Australia-based brand new business venture代写.
	
	
	Prepare a business model & plan for an Australia-based, brand new business venture that you might enter into in the future.
	
	
	La Trobe Business School
	ENTREPRENEURSHIP
	[BUS3ENT]
	Subject Learning Guide
	Semester 2
	2017
	MELBOURNE (BUNDOORA), ALBURY-
	WODONGA, SHEPPARTON, BENDIGO,
	DANDENONG
	Subject Coordinator: Dr. Quan Anh Nguyen
	Instance Coordinators:
	Dr. Seyed Khaksar (Bendigo),
	Dr. William Keeton (Albury-Wodonga)
	For all subject inquiries:
	BUS3ENT@latrobe.edu.au
	La Trobe University
	2
	Table of Contents
	SUBJECT DETAILS  3
	GENERAL DETAILS  3
	ENROLMENT REQUIREMENTS  3
	STAFF CONTACTS  3
	SUBJECT DESCRIPTION  3
	SUBJECT INTENDED LEARNING OUTCOMES (SILOS)  4
	LATROBE ESSENTIALS  4
	GRADUATE CAPABILITIES  4
	LEARNING ACTIVITY SUMMARY  4
	ASSESSMENT AND FEEDBACK SUMMARY  5
	LEARNING RESOURCES  5
	STUDENT FEEDBACK ON SUBJECT SURVEY  6
	SUMMARY OF SFS FEEDBACK FROM LAST YEAR  6
	POLICIES, PROCEDURES AND GUIDELINES  7
	A CADEMIC  I NTEGRITY 7
	E XTENSIONS , L ATE  S UBMISSIONS AND  P ENALTIES 7
	R ULES  - C OLLEGE /S CHOOL /D ISCIPLINE - SPECIFIC INFORMATION 8
	S TUDENT  C OMPLAINT 8
	S TUDENT  L EARNING  U NIT  (SL)  8
	L EARNING  M ANAGEMENT  S YSTEM  (LMS)  8
	L IBRARY 8
	S TUDENT  S UPPORT  S ERVICES 9
	P EER  L EARNING  A DVISERS 9
	R ESOURCES  - C OLLEGE /S CHOOL /D ISCIPLINE - SPECIFIC INFORMATION 9
	SCHEDULE OF LEARNING ACTIVITIES  10
	S ESSION  P LAN 10
	L EARNING  A CTIVITY  D ETAILS 11
	L EARNING  A CTIVITY  - C OLLEGE /S CHOOL /D ISCIPLINE - SPECIFIC  I NFORMATION 11
	ASSESSMENT AND FEEDBACK DETAILS  11
	D ETAILED  G RADING  C RITERIA 13
	A SSESSMENT  T ASK  1  13
	A SSESSMENT  T ASK  2  13
	A SSESSMENT  T ASK  3  13
	A SSESSMENT AND  F EEDBACK  - C OLLEGE /S CHOOL /D ISCIPLINE - SPECIFIC INFORMATION 13
	La Trobe University
	3
	Subject Details
	GENERAL DETAILS
	Subject Code:  BUS3ENT  Subject Title:  Entrepreneurship
	Teaching Period:  Semester 2  Location(s):  Melbourne (Bundoora), Albury-Wodonga, Shepparton, Bendigo,
	Dandenong
	Credit Points:  15  Mode:  Blended  Level:  3
	ENROLMENT REQUIREMENTS
	Prerequisites:  NA
	Co-requisites:  NA
	Incompatibles:  MGT3IMP
	Assumed Skills & Knowledge:  Level 3 undergraduate subject
	It is assumed that students undertaking this subject already possess a sound
	understanding of basic management, business law, economical and accounting
	principles, theories and practices.
	Special Study Requirements:  Students with special needs whose participation in this subject might be limited by any
	study, attendance or participation requirements are strongly encouraged to consult the
	La Trobe University Academic and Literacy Learning (ALLU) and/or Equity and Access
	Unit (EAU) - either via email or in-person.
	Further information and contact details are available on the universities website.
	STAFF CONTACTS
	Role  Campus  Name  Email  Telephone  Room
	Subject Coordinator  Melbourne  Dr. Quan A. Nguyen  quan.nguyen@latrobe.edu.au  03 9479 6079  DWB327
	Instance Coordinators  Bendigo  Dr. Seyed Khaksar  s.khaksar@latrobe.edu.au  03 5444 7465 
	Albury-Wodonga  Dr. William Keeton  w.keeton@latrobe.edu.au  02 6024 9845 
	Workshop facilitators  Melbourne  Esha Thukral  t.esha@latrobe.edu.au  To email for appointment(s)
	Melbourne  Antony Jacobson  a.jacobson@latrobe.edu.au  To email for appointment(s)
	Melbourne  Ana Delevska  a.delevska@latrobe.edu.au  To email for appointment(s)
	Melbourne  Dr. Denny Thomas  d.thomas2@latrobe.edu.au  To email for appointment(s)
	Melbourne  John Presley  j.presley@latrobe.edu.au
	To email for appointment(s)
	Bendigo  Deb Allan  deb.allan@latrobe.edu.au
	To email for appointment(s)
	Shepparton  John McMorrow  j.mcmorrow@latrobe.edu.au
	To email for appointment(s)
	Dandenong  Eshan Ayra  e.arya@latrobe.edu.au
	To email for appointment(s)
	For subject-related inquiries, please email: BUS3ENT@latrobe.edu.au
	SUBJECT DESCRIPTION
	This subject offers you the opportunity to use disciplinary knowledge and skills to resolve a business challenge. The subject attracts
	students from a range of fields, bringing a multidisciplinary perspective to the researching, analysis and problem-solving aspects of the
	challenge. In teams, you will be required to design an original business plan aimed at creating sustainable value through the provision of a
	particular product or service to meet an identified market opportunity. The projects aim to enhance the well-being of your community or
	aim to solve a social, health, economic or environmental problem. The subject is designed to provide you with the opportunity to
	enhance, demonstrate and document work-ready skills appropriate to your chosen career path.
	La Trobe University
	4
	SUBJECT INTENDED LEARNING OUTCOMES (SILOS)
	Upon successful completion of this subject, you should be able to :
	1
	Identify a business venture by analysing the environment and presenting alternative futures, and establish good social and financial
	outcomes.
	2
	Critically analyse a business plan by investigating opportunities to extend a business and adapt to achieve social and financial
	outcomes.
	3
	Present a convincing and novel identification of business problems from a company perspective and to evaluate future
	entrepreneurial ideas.
	4
	Engage with group members to offer diverse perspectives about a business and to reflect on the social, environmental and current
	issues facing a business.
	5  Formulate a business plan including values, norms and behaviours of an innovative or entrepreneurial idea.
	6  Design and deliver a group presentation about an entrepreneurial business venture.
	7
	Critically analyse a business venture by applying and monitoring the creative and innovative ideas that can be applied given the
	complex and dynamic global business environment.
	8  Participate in a team to analyse and present a case study about an entrepreneurial business.
	9  Develop and write a business plan using both professional and academic references.
	LATROBE ESSENTIALS
	The following Essentials are evaluated in this subject:
	Essentials  Assessment Task
	1  Global Citizenship  NA
	2  Innovation and Entrepreneurship  Assessment Tasks 1, 2, 3
	3  Sustainability Thinking  NA
	GRADUATE CAPABILITIES
	The following Graduate Capabilities (GCs) are evaluated in this subject:
	GC  GC Point
	a  Writing  Extension/Expansion
	b  Speaking  Extension/Expansion
	c  Cultural Literacy  Extension/Expansion
	d  Creative Problem-solving  Extension/Expansion
	e  Teamwork including leadership and working in groups  Extension/Expansion
	f  Autonomy and independence  Extension/Expansion
	g  Ethical behaviour  Extension/Expansion
	h  Adaptability Skills  Extension/Expansion
	i  Study and Learning Skills  Extension/Expansion
	LEARNING ACTIVITY SUMMARY
	Learning Activity:  Schedule
	Pre-workshop activities: Before attending the weekly 2-hour workshops, students are required to
	complete all pre-workshop readings and activities available on LMS.
	Weeks 31-43
	La Trobe University
	5
	Weekly 2-hour face-to-face workshops  Weeks 31-43
	Further information is available at http://www.latrobe.edu.au/timetable/
	ASSESSMENT AND FEEDBACK SUMMARY 
	Assessment Tasks:  Due Date  SILOs  GCs  %  Comments
	Assessment 1 (Group): Group
	presentation on an entrepreneurial
	business idea (15 minutes, maximum 4
	members per group; all group members
	must present, no exceptions; group
	allocation decided in Week 1- please
	email your group member names to
	your workshop facilitator)
	Starts from Week 4 to
	Week 6 – during
	normal workshop
	sessions – see
	workshop facilitators
	for timing of
	presentations
	3, 4, 6, 8  b, c, d, e  30%   Presentations to be made in class.
	Presentation slides MUST be
	submitted into LMS/Turnitin.
	 Printed copy of power point slides
	must also be submitted to tutor
	BEFORE your presentation.
	 All group members must be present
	and all members are supposed to
	receive the same grade.
	Assessment 2 (Individual): 1,500-word
	paper on analysing a current Australian
	entrepreneur and his/her business
	venture
	Sunday 17th Sep, by
	11.55 pm (Week 8)
	1, 7  h, i  30%  Hand-in on LMS/Turnitin
	Assessment 3 (Individual): 2,500-word
	business model and plan
	Sunday 15th Oct, by
	11.55 pm (Week 11)
	2, 5, 9  a, f, g  40%  Hand-in on LMS/Turnitin
	Note: Any requests for extensions must go through the special consideration process and lodged via Ask La Trobe
	with appropriate documentation.
	LEARNING RESOURCES
	Reading Type  Title  Author and Year  Publisher
	Prescribed textbook  Entrepreneurship and Small
	business (4 th Asia-Pacific
	edition, available in both print
	and ebook format).
	Schaper, Volery, Weber and
	Gibson (2014)
	John Wiley & Sons Australia
	Supplementary  Small Business Management:
	Entrepreneurship and Beyond
	(6 th Ed)
	Hatten (2016)  Cengage Learning Australia
	Supplementary New Venture Creation:
	Entrepreneurship for the 21 st
	Century (Pacific-Rim Ed)
	Timmons, Murray-Gillin,
	Burshtein and Spinelli (2010)
	McGraw-Hill Australia
	Supplementary Entrepreneurship: Successfully
	Launching New Ventures
	(Global Edition 5e) 
	Barringer, Ireland (2016) Pearson
	Supplementary The Entrepreneurship Journey:
	the road to starting your own
	venture
	O’Malia, Thomas Brandywine Publishing,
	California, USA
	Reference  Journal: Entrepreneurship:
	Theory and Practice
	United States Association of
	Small Business and
	Entrepreneurship (USASBE)
	Wiley Blackwell
	Reference  Journal of Small Business
	Management
	International Council of Small
	Business (ICSB)
	La Trobe University
	6
	STUDENT FEEDBACK ON SUBJECT SURVEY
	The Student Feedback on Subjects (SFS) Survey is part of the quality assurance process that occurs across the university. In
	this survey you are invited to tell us about your learning experiences in this subject. We want you to tell us of your
	experience in this subject. Your views will be taken seriously and will assist us to enhance this subject for the next group of
	students. Your feedback will also contribute to the text for ‘Summary of Previous Student Feedback’ below so please take
	the time to tell us your views. The surveys are anonymous and will be distributed prior to the end of the teaching period.
	For information on Student Feedback on Subjects refer to:
	http://www.latrobe.edu.au/students/leadership-volunteering/speak-up/subjects-teaching
	SUMMARY OF SFS FEEDBACK FROM LAST YEAR
	La Trobe University
	7
	Policies, Procedures and Guidelines
	The University has a comprehensive policy framework to which both staff and students must adhere. You should familiarise
	yourself with those policies, procedures and guidelines likely to affect you especially the following:
	  Academic Integrity
	  Academic Progress
	  Assessment and Feedback
	  Extension to Submission Dates
	  Late Submission of Assessment Tasks
	  Occupational, Health and Safety [OHS]
	  Privacy
	  Special Consideration
	  Student Charter
	  Use of Electronic Mail
	The relevant policies, procedures and guidelines can be found on the website at: http://www.latrobe.edu.au/policy/
	Academic Integrity
	Academic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship.
	La Trobe University views this seriously as evidenced by the following extract:
	Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University
	requires its academic staff and students to observe the highest ethical standards in all aspects of academic
	work and it demonstrates its commitment to these values by awarding due credit for honestly conducted
	scholarly work, and by penalising academic misconduct and all forms of cheating.
	Academic Integrity Procedures (2012, p. 1 of 6)
	Academic misconduct includes improper referencing, plagiarism, copying and cheating. You should familiarise yourself with
	your responsibilities in relation to Academic Integrity and if you have any questions, direct them to your Course Coordinator.
	Information can be found on the website at: www.latrobe.edu.au/students/academic-integrity
	All hard copy assignments should be accompanied by the Academic Integrity Assignment Declaration Form available at:
	http://www.latrobe.edu.au/__data/assets/pdf_file/0017/711152/Assignment-Declaration-Form.pdf.
	For assistance with referencing visit http://www.latrobe.edu.au/students/academic-integrity/referencing-help
	Special Consideration
	Special Consideration is the term used to describe a process that applies an equity measure to ensure that where any temporary
	adverse circumstances beyond the control of a student, that impact negatively on that student’s ability to demonstrate their
	learning achievement for an assessment task, is taken into account.
	Eligibility to apply for Special Consideration does not automatically imply eligibility to receive it. Certain criteria must be
	satisfied in order to receive Special Consideration.
	Please refer to the relevant policies, procedures and guidelines website athttp://www.latrobe.edu.au/policy/
	Submission of special consideration applications for assignments, mid-semester tests and final examinations should be made
	online at: http://www.latrobe.edu.au/special-consideration
	Extensions, Late Submissions and Penalties
	There are policies and procedures to guarantee fair, consistent and transparent treatment of late submission of assessment
	tasks provide equity around extensions to submission dates and penalties associated with not submitting assessment by the due
	date and time.
	The University requires fair, consistent and transparent treatment of late submission of assessment tasks. The procedure for late
	submission is documented in the Late Submission of Assessment Tasks document (Ref. no. 112027D). It states:
	La Trobe University
	8
	The standard penalty for late submission of assessment tasks is 5% of the marks for that task for each delay
	in submission of a day or partial day up to a maximum of five (5) working days after the due date.
	Assessment tasks will not be accepted after the earlier of the following occurrences:
	  The fifth (5th) working day after the due date; or
	  Feedback on the assessment task has been returned to any student by the Teaching Team member.
	These penalties apply only to individual assessment tasks worth 15% or more of the total assessment for the
	subject. Late submission of take home examinations is not permitted.
	Submission of special consideration applications for assignments, mid-semester tests and final examinations should be
	made online at: http://www.latrobe.edu.au/?a=668155.
	Please refer to the relevant policies, procedures and guidelines website at: http://www.latrobe.edu.au/policy/
	Rules - College/School/Discipline-specific information
	Student Complaint
	La Trobe University is committed to an effective complaints handling mechanism for students in line with its policy of creating a
	harmonious and productive study environment. Feedback stemming from student complaints is a valuable source of information
	that helps the University improve the quality of its service.
	You should lodge a complaint if:
	  you are unhappy about something specific in your academic life (eg not enough seating in a lecture, staff not available
	during office hours, cancelled lectures...)
	  you don't think 'the rules' (university policy or procedure) are being followed
	  a university staff member has been rude or their behaviour to you was inappropriate
	  you have a dispute about a process used during an appeal
	  you have reported something to I&O, security or academic staff and you have not received a response after a
	reasonable amount of time
	  you are a victim of bullying or harassment
	For more information on student complaint process and to lodge a formal complaint visit:
	http://www.latrobe.edu.au/students/complaints
	Student Learning Unit (SL)
	The Student Learning Unit (SL) works closely with teaching staff in the Schools and on the Melbourne and regional campuses to
	ensure that all La Trobe students – including those from non-English-speaking backgrounds – develop high-level academic
	speaking, writing, reading, and numeracy skills required for successful learning in their courses. For further information, please
	see the website at: http://www.latrobe.edu.au/students/learning/
	Learning Management System (LMS)
	The Learning Management System (LMS) is an Internet based system which allows you access to learning materials and to
	interact with other students and teaching staff in activities related to your studies from any location with Internet access. Most
	subjects have a LMS site into which you are automatically added as part of your enrolment into the subject.
	The LMS can be accessed at: https://www.latrobe.edu.au/lms/login/ by using your Username and Password provided to you on
	your Statement of Account. If you are having trouble accessing the LMS or want to find out more about LMS, please see the
	website at: http://www.latrobe.edu.au/students/it/teaching/lms
	Library
	Your Library offers many ways to support your study. Play Library Quest lib.latrobe.edu.au/libraryquest to discover more about
	how we can help, or visit our website and explore these essential resources:
	La Trobe University
	9
	  Achieve@ Uni [latrobe.edu.au/students/support/achieve] – learn important skills needed at university, includes
	finding and using information in your assessment tasks, referencing, reading, writing and presenting, academic
	language, and maths skills;
	  Assignment Calculator [latrobe.edu.au/library/assignment-thesis-support/assignment-calculator] – plan your
	assignment schedule and submit on time;
	  Referencing [latrobe.libguides.com/referencing] - understand why and how we reference, includes the four major
	styles;
	  Expert Help [latrobe.libguides.com] – provides expert discipline and specialist help; get help here with assessment
	tasks;
	  Live chat to library staff [lib.latrobe.edu.au/chat] – live chat for help; during semester hours only;
	Student Support Services
	If you have special needs due to disability or other factors the Equality and Diversity Centre can provide advice and support.
	This Centre can be contacted by telephone on (03) 9479 2900 (Melbourne); (03) 5444 7410 (Bendigo); (02) 6024 9628 (Albury-
	Wodonga); National Relay Service Deaf and Hearing Impaired: T: 133677 (within Australia only). Email:
	Equality@latrobe.edu.au or refer to the website at: http://www.latrobe.edu.au/students/support .
	Peer Learning Advisers
	Peer Learning Advisers (PLAs) are experienced students who can help you with assignment and thesis writing, maths and
	statistics and other academic skills. PLAs are friendly and approachable and come from many disciplines; e.g. health sciences,
	business or education. Their drop-in service is available at these campuses: Bundoora, Bendigo, Albury-Wodonga, Mildura and
	Shepparton. Their timetable is available online: latrobe.edu.au/students/learning/drop-in-learning-support.
	Resources - College/School/Discipline-specific information
	La Trobe University
	10
	Schedule of Learning Activities
	Session Plan
	Week  Date  Topic  Activity  Assess-
	ment %
	Resources  SILOs  GCs
	1  w/b
	24 th Jul
	Creating an
	Entrepreneurial
	Mindset and
	Introduction to Subject
	Pre-class readings and preparations
	Workshop activities
	Chapter 1 (prescribed
	textbook)
	Other readings posted on
	LMS
	2  w/b
	31 st Jul
	Opportunity and
	Innovative ideas
	Pre-class readings and preparations
	Workshop activities
	Chapter 2 (prescribed
	textbook)
	Other readings posted on
	LMS
	3  w/b
	7 th Aug
	Commercialisation and
	Entrepreneurial
	Opportunities
	Pre-class readings and preparations
	Workshop activities
	Chapter 3 (prescribed
	textbook)
	Other readings posted on
	LMS
	4  w/b
	14 th Aug
	Social Entrepreneurship Pre-class readings and preparations
	Workshop activities
	Group presentations
	(Assessment 1)
	30%
	Part of Chapter 5
	(prescribed textbook)
	Other readings posted on
	LMS
	3, 4, 6,
	8
	b, c,
	d, e
	5  w/b
	21 st Aug
	Design Thinking and
	Lean Startup
	Pre-class readings and preparations
	Workshop activities
	Group presentations
	(Assessment 1)
	30%
	Readings and other
	materials posted on LMS
	3, 4, 6,
	8
	b, c,
	d, e
	6  w/b
	28 th Aug
	Business Model Canvas  Pre-class readings and preparations
	Workshop activities
	Group presentations
	(Assessment 1)
	30%
	Readings and other
	materials posted on LMS
	3, 4, 6,
	8
	b, c,
	d, e
	7  w/b
	4 th Sep
	Business Plan Pre-class readings and preparations
	Workshop activities
	Chapter 8 (prescribed
	textbook)
	Other readings posted on
	LMS
	8  w/b
	11 th Sep
	Entrepreneurial
	Marketing
	Pre-class readings and preparations
	Workshop activities
	Assessment 2 due this week
	(Sunday 17 th Sep)
	30%
	Chapter 12 (prescribed
	textbook)
	1, 7
	h, i
	9  w/b
	18 th Sep
	Entrepreneurial
	Finance
	Pre-class readings and preparations
	Workshop activities
	Chapter 10 (prescribed
	textbook)
	Semester vacation 
	10  w/b
	2 nd Oct
	Entrepreneurial Capital
	(Startup Concerns and
	Financial Preparation)
	Pre-class readings and preparations
	Workshop activities
	Readings posted on LMS
	Chapter 15 (prescribed
	textbook)
	11  w/b
	9 th Oct
	Entrepreneurship in
	Organisations
	Pre-class readings and preparations
	Workshop activities
	Assessment 3 due this week
	(Sunday 15 th Oct)  40%
	Chapter 18 (prescribed
	textbook)
	2, 5, 9  a, f, g
	La Trobe University
	11
	Week  Date  Topic  Activity  Assess-
	ment %
	Resources  SILOs  GCs
	12  w/b
	16 th Oct
	Sustainable
	Entrepreneurship
	Pre-class readings and preparations
	Workshop activities
	Readings and other
	materials posted on LMS
	Part of Chapter 5
	(prescribed textbook)
	Learning Activity Details
	Times and rooms are subject to change. To view the full time and location details for learning activities in this subject, please
	ensure you seek further information available at http://www.latrobe.edu.au/timetable/.
	You should also regularly check [at least once per week] the subject’s LMS site (where applicable) for updated information.
	Learning Activity - College/School/Discipline-specific Information
	Assessment and Feedback Details
	Assessment Task 1  Due Date  %  SILOs Assessed
	Group presentation  Starts Week 4 to Week 6 –
	during normal workshop
	sessions – see workshop
	leader for timing of
	presentations
	30%  3, 4, 6, 8
	Submission Details
	Submit your group’s presentation slides into LMS one day prior to the date of presentation.
	Email your group’s presentation slides to your tutor, and bring a printed copy of the slides to hand in to your tutor at the start of your
	presentation.
	Grading Criteria and Feedback
	Please see LMS and detailed Grading Criteria below
	Description of Task
	Describe a new Australia-based entrepreneurial venture that your group could enter into.
	Suggested structure:
	  Cover slide:
	  Please indicate ALL group members’ full names, student IDs, class day/time & tutor’s name
	  Introduction of business idea
	  Describe the business idea. What makes your business differentiated from current rivals’ offering in the market?
	  Have you taken into consideration the impact of cultural context in developing the business idea?
	  Market opportunities
	  Discuss the market opportunities for this entrepreneurial-based venture. Support your ideas with relevant facts & figures.
	  Entrepreneurial traits/characteristics
	  Discuss the entrepreneurial characteristics/mindset/traits of the founding team members and how they might contribute to
	the venture’s success.
	  Key considerations
	  How can the entrepreneurial venture be launched (key considerations in terms of resources, marketing and finance)?
	  Sustainable values
	  What sustainable values (e.g. social, health, economic, environmental etc) can the entrepreneurial venture contribute to the
	market and/or local communities/society?
	  References (at least 5 references required for the presentation)
	La Trobe University
	12
	Assessment Task 2  Due Date  %  SILOs Assessed
	1,500-word paper on analysing a current Australian entrepreneur
	and his/her business venture
	Sunday 17th September, by
	11.55 pm (Week 8)
	30%  1, 7
	Submission Details
	LMS via Turnitin
	Grading Criteria and Feedback
	Please see LMS and detailed Grading Criteria below
	Description of Task
	Analyse a current Australian entrepreneur of your own choice.
	Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used. Critical analyses and reflection on relevant
	theories required, not just a simple presentation of the biography of the entrepreneur. Suggested structure:
	  Cover page
	  Please indicate your full name, student ID, class day/time & tutor’s name
	  Introduction
	
	BUS3ENT Australia-based brand new business venture代写
	  Background of the entrepreneur
	  Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what
	developed his/her entrepreneurial passion and contribute to this person’s success (with reflection on the relevant theories).
	  Entrepreneurial traits/characteristics
	  Discuss the characteristics of the entrepreneur (with reflection on the relevant theories).
	  Opportunity recognition and idea development process
	  Discuss the processes of opportunity recognition and idea development (with reflection on the relevant theories).
	  Competitive advantages
	  Discuss the type of business developed and the competitive advantage(s) of the business compared to that in the market.
	  Recommendations
	  Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. selling their business)
	he/she may take.
	  References (10-12 references required, at least half of the references should be academic, Harvard referencing style)
	La Trobe University
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	Assessment Task 3  Due Date  %  SILOs Assessed
	Individual business model and plan  Sunday 15th October, by 11.55
	pm (Week 11)
	40%  2, 5, 9
	Submission Details
	LMS via Turnitin
	Grading Criteria and Feedback
	Please see LMS and detailed Grading Criteria below
	Description of Task
	Prepare a business model & plan for an Australia-based, brand new business venture that you might enter into in the future.
	Individual assignment, 2,500 word limit, report format with headings and sub-headings, 1.5 spacing to be used. Make sure that you have
	also reviewed the additional resources on the LMS about the parts/suggested structure of a good business model and plan.
	Suggested structure:
	Cover page (please indicate your full name, student ID, class day/time & tutor’s name)
	Table of Contents
	Executive Summary (not included in word count)
	Section headings
	  Introduction (a clear introduction of the business idea, make sure that first time readers can understand your business idea)
	  Business Model Canvas
	o  Customer Segments
	o  Value Proposition
	o  Customer Relationships
	o  Channels
	o  Key Activities
	o  Key Resources
	o  Key Partners
	o  Revenue Structure
	o  Cost Structure
	o  Minimum Viable Product (MVP)
	  Feasibility analysis
	o  Market feasibility
	o  Technical feasibility
	o  Human feasibility
	o  Financial feasibility
	References (12-15 references required, at least 40% of the references should be academic, Harvard referencing style)
	Appendix
	Detailed Grading Criteria
	Assessment Task 1
	See Appendix 1
	Assessment Task 2
	See Appendix 2
	Assessment Task 3
	See Appendix 3
	Assessment and Feedback - College/School/Discipline-specific information
	Appendix 1 - Grading criteria - Assessment 1 (Group Presentation) – Entrepreneurial business venture (30%)
	Criteria  GCs.  SILOs  Excellent (A 80-100%)  Very Good (B 70-79%)  Good (C 60-69%)  Pass (D 50-59%)  Fail (N 0-49%)  Mark(s)
	Analysis and
	Recommend-
	ations (Critical
	Thinking)
	Critical
	Thinking
	Inquiry/
	Research
	Strategically and critically analyses and
	evaluates the market opportunities,
	and key considerations in terms of
	resources, marketing, and finance of
	the entrepreneurial venture, and the
	entrepreneurial mindset and
	characteristics of the founding team.
	Strategically and critically analyses and
	evaluates the market opportunities, and
	key considerations in terms of resources,
	marketing, and finance of the
	entrepreneurial venture, and the
	entrepreneurial mindset and
	characteristics of the founding team.
	Analysis and evaluation may have a few
	minor gaps.
	Analysis and evaluation demonstrate
	strategic and critical thinking, but
	include several gaps.
	Analysis and evaluation have a
	number of significant gaps, and/or
	need further clarification.
	Analysis and evaluation are very
	superficial and lacking in depths.
	/10
	Problem-
	solving
	Creative
	problem-
	solving
	03
	Excellent understanding of the
	constructed and real life problems,
	addressed by identifying and
	describing viable entrepreneurial
	idea(s) using conceptual, analytical
	and problem-solving strategies.
	Good understanding of the constructed
	and real life problems, addressed by
	identifying and describing viable
	entrepreneurial idea(s) using conceptual,
	analytical and problem-solving strategies.
	Basic but adequate understanding of
	the constructed and real life
	problems.
	Some gaps in identifying and
	describing viable entrepreneurial
	idea(s) using conceptual, analytical
	and problem-solving strategies.
	Some understanding of the
	constructed and real life problems.
	Major gaps in identifying and
	describing viable entrepreneurial
	idea(s) using conceptual, analytical
	and problem-solving strategies.
	Lack of understanding of the
	constructed and real life
	problems.
	Viable entrepreneurial idea(s) are
	not well identified and/or
	described.
	/5
	Cultural
	understanding
	Cultural
	literacy
	04
	Demonstrates an outstanding
	understanding of cultural diversity and
	impact of the cultural context,
	especially in developing the business
	idea and responding to market
	conditions and the needs and wants of
	the customers and stakeholders.
	Demonstrates good awareness of cultural
	diversity and understands the impact of
	the cultural context. Some minor gaps in
	responding to the cultural context and
	the needs and wants of customers and
	stakeholders.
	Demonstrates good awareness of
	cultural diversity and impact of the
	cultural context. Several gaps in
	responding to the cultural context
	and the needs and wants of
	customers and stakeholders.
	Awareness of cultural diversity is
	taken into consideration when
	developing the business idea.
	Attempts are made to adjust to
	cultural context, and the needs and
	wants of the customers and
	stakeholders.
	Lack of awareness of cultural
	diversity, especially in relation to
	developing the business idea and
	responding to market conditions
	and the needs and wants of the
	customers and stakeholders.
	/5
	Speaking
	Speaking
	06
	Effective, well-delivered, balanced and
	well-paced presentation; Excellent use
	of communication tools to engage the
	audience.
	Well-delivered and balanced
	presentation. Good use of
	communication tools to engage the
	audience. Kept within the time limit
	allocated to presentation.
	Good presentation, with some pauses
	and over- reliance on notes. Minor
	lapses in structure. Presentation ran
	slightly over or under allocated time.
	Presentation sometimes lacked in
	clarity and a logical progression of
	ideas. A hesitant presentation with
	many pauses and stumbles; and/or
	presenters had to either pad out the
	time or cut sections to keep to time.
	While some ideas were identified,
	failed to present them in a logical
	manner. Failed to engage with the
	audience or present a clear
	argument. Failed to keep to the
	time allocated and present the
	appropriate information.
	/5
	Teamwork
	Teamwork
	including
	leadership
	& working
	in groups
	08
	Holistic reflection of divergent
	perspectives and insights into the task,
	representative of various informed
	positions on the topic.
	Well integrated contribution by all of the
	team, which reflects, accounts for and
	synthesises different perspectives into a
	focussed presentation.
	Work reflects a co-ordinated
	contribution by all of the team, and
	constructs a sustained focus in its
	response to the task.
	Work reflects a disparate
	contribution by the team, but
	maintains relevant focus in its
	response to the task.
	Work reflects little or no co-
	ordination of the contribution by
	various team members, and/or
	has no central objective or focus.
	/5
	COMMENTS /30
	La Trobe University
	15
	Appendix 2 - Grading criteria - Assessment 2 (Individual Report) – Australian entrepreneur analysis (30%)
	Criteria  GCs.  SILOs  Excellent (A 80-100%)  Very Good (B 70-79%)  Good (C 60-69%)  Pass (D 50-59%)  Fail (N 0-49%)  Mark(s)
	Discipline knowledge  Disciplinary knowledge is clearly
	presented. Uses disciplinary
	language authoritatively; shows
	critical understanding of the
	relevant theories, issue
	presented; demonstrates depth
	and accuracy of understanding.
	Disciplinary knowledge is clearly
	presented. Uses disciplinary
	language competently, shows a
	proficient awareness of the
	relevant theories, issues, and
	demonstrates accuracy of
	understanding.
	
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	Disciplinary knowledge is
	presented. Uses disciplinary
	language approaching
	competency, shows an
	awareness of the issue
	presented and demonstrates
	limited content
	understanding.
	Disciplinary knowledge
	lacks clarity. Uses
	disciplinary language
	tentatively, shows an
	awareness of the issue
	presented and some
	evidence of gaining new
	understanding.
	Disciplinary knowledge is
	unclear. Does not use the
	language of the discipline in
	a sustained fashion, and
	demonstrates no evidence
	of gaining new
	understanding.
	/5
	Analysis and
	Recommendations
	(Critical Thinking)
	Critical
	Thinking
	Inquiry/
	Research
	Strategically and critically
	analyses and evaluates the
	background & traits of the
	entrepreneur and key businesses
	developed, the opportunity
	recognition process, the
	competitive advantages of the
	businesses, and making
	justifiable, evidence-based
	recommendations.
	Strategically and critically
	analyses and evaluates the
	background & traits of the
	entrepreneur and key
	businesses developed, the
	opportunity recognition process,
	the competitive advantages of
	the businesses, with some minor
	gaps. Recommendations are
	justifiable and evidence-based.
	Overall, analysis and
	evaluation show critical
	thinking but include several
	gaps. Recommendations are
	evidence-based but may not
	be fully justifiable.
	Analysis and evaluation
	have a number of
	significant gaps, and/or
	need further clarification.
	Recommendations may not
	be evidence-based or fully
	justifiable.
	Analysis and evaluation are
	very superficial and lacking
	in depth.
	Recommendations are not
	evidence-based and/or
	justifiable.
	/13
	Referencing  Writing  Employs an accurate academic
	referencing convention citing
	multiple sources.
	Employs an accurate academic
	referencing convention citing
	multiple sources, with some
	minor errors.
	Employs a basic academic
	referencing convention
	appropriate to the discipline,
	with an adequate number of
	sources, but with several
	errors.
	Employs a basic academic
	referencing convention
	appropriate to the
	discipline with limited
	sources and a large number
	of errors
	Shows unfamiliarity with,
	and inconsistent
	application of the
	conventions of academic
	referencing with
	inadequate sources.
	/2
	Adaptability skills  Adaptability
	skills
	01  Demonstrates strong awareness
	and evaluation of the
	entrepreneur’s ability to operate
	effectively in a diverse, complex,
	and globally oriented society.
	Demonstrates awareness and
	evaluation of the entrepreneur’s
	ability to operate effectively in a
	diverse, complex, and globally
	oriented society, with some
	minor gaps
	Demonstrates awareness and
	evaluation of the
	entrepreneur’s ability to
	operate effectively in a
	diverse, complex, and globally
	oriented society, but has a
	number of gaps.
	Attempts to demonstrate
	awareness but fails to
	adequately conceptualise
	the entrepreneur’s ability
	to operate effectively in a
	diverse, complex, and
	globally oriented society.
	Shows lack of awareness in
	terms of the entrepreneur’s
	ability to operate
	effectively in a diverse,
	complex, and globally
	oriented society.
	/5
	Study and learning
	skills
	Study and
	learning
	skills
	07  Exhibits an outstanding ability to
	learn and evaluate an Australian
	entrepreneur and accomplish
	the task by applying a wide
	range of relevant strategies and
	learning skills.
	Exhibits an good ability to learn
	and evaluate an Australian
	entrepreneur and accomplish
	the task by applying a range of
	relevant strategies and learning
	skills.
	Exhibits an adequate ability to
	learn and evaluate an
	Australian entrepreneur.
	Demonstrates a number of
	strategies and learning skills
	with some gaps in the
	application.
	Exhibits some ability to
	learn and evaluate an
	Australian entrepreneur.
	Demonstrates a basic use
	of strategies and learning
	skills.
	Failure to accomplish the
	task. Lack of ability to
	evaluate an Australian
	entrepreneur and
	demonstrate relevant
	strategies and learning
	skills.
	/5
	COMMENTS /30
	La Trobe University
	16
	Appendix 3 - Grading criteria - Assessment 3 (Individual Business Model and Plan) (40%)
	Criteria  GCs.  SILOs  Excellent (A 80-100%)  Very Good (B 70-79%)  Good (C 60-69%)  Pass (D 50-59%)  Fail (N 0-49%)  Mark(s)
	Discipline
	knowledge
	Disciplinary knowledge is clearly
	presented. Uses disciplinary language
	authoritatively; shows critical
	understanding of the relevant theories,
	issue presented, demonstrates depth
	and accuracy of understanding.
	Disciplinary knowledge is clearly
	presented. Uses disciplinary
	language competently, shows a
	proficient awareness of the
	relevant theories, issues, and
	demonstrates accuracy of
	understanding.
	Disciplinary knowledge is
	presented. Uses disciplinary
	language approaching competency,
	shows an awareness of the issue
	presented and demonstrates
	limited content understanding.
	Disciplinary knowledge lacks
	clarity. Uses disciplinary language
	tentatively, shows an awareness of
	the issue presented and some
	evidence of gaining new
	understanding.
	Disciplinary knowledge is
	unclear. Does not use the
	language of the discipline in a
	sustained fashion, and
	demonstrates no evidence of
	gaining new understanding.
	/5
	Analysis and
	Recommen-
	dations (Critical
	Thinking)
	Critical Thinking
	Inquiry/
	Research
	02  Strategically and critically analyses and
	evaluates components of the business
	model canvas, and the feasibility of the
	business in terms of market,
	technology, human and financial
	resources, and making justifiable,
	evidence-based recommendations.
	Strategically and critically analyses
	and evaluates components of the
	business model canvas, and the
	feasibility of the business in terms
	of market, technology, human and
	financial resources, with some
	minor omissions.
	Recommendations are evidence-
	based and justifiable.
	Overall, analysis and evaluation
	show critical thinking but include
	several gaps. Recommendations
	are evidence-based but may not be
	fully justifiable.
	Analysis and evaluation have a
	number of significant gaps, and/or
	need further clarification.
	Recommendations may not be
	evidence-based or fully justifiable.
	Analysis and evaluation are
	very superficial and lacking in
	depths.
	Recommendations are not
	evidence-based and/or
	justifiable.
	/20
	Independent
	thought
	Autonomy and
	independence
	02  Demonstrates an outstanding original
	approach and excellent level of
	independent thinking. Effectively
	manages time and resources to
	complete all parts of the task.
	Shows good level of independent
	thinking with an original approach.
	Completes all required tasks with
	good use of time and resources.
	Shows originality and acceptable
	level of independent thinking.
	Some minor parts are incomplete.
	Some originality and acceptable
	level of independent thinking. A
	number of parts are incomplete
	and missing evidence of
	independent thought.
	Lack of originality and poor
	demonstration of
	independent thinking. Failure
	to fully complete the task due
	to ineffective management of
	time and resources.
	/5
	Ethical
	awareness
	Ethical
	behaviour
	05  Excellent recognition of the
	implications for their own ethical and
	values framework when interacting
	with different values-based
	perspectives in professional and global
	concerns.
	Very good recognition of the
	implications for their own ethical
	and values framework when
	interacting with different values-
	based perspectives in professional
	and global concerns.
	Acknowledges and engages other
	ethical and values- based
	perspectives in professional,
	societal or global concerns.
	Limited engagement with other
	ethical and values- based
	perspectives in professional,
	societal or global concerns.
	No engagement with other
	ethical and values- based
	perspectives in professional,
	societal or global concerns.
	/5
	Writing and
	Referencing
	Writing  09  Plan is well structured, with fluent and
	cohesive presentation of ideas.
	Sophisticated academic language
	throughout, with excellent use of
	supporting evidence. Persuasively
	addresses the task, and employs a
	relevant approach.
	Employs an accurate academic
	referencing convention citing multiple
	sources.
	Plan is logically structured, with
	some minor inconsistencies in
	cohesion and presentation of ideas,
	and /or grammar and spelling.
	Sustained use of supporting
	evidence with a clearly focus on the
	task.
	Employs an accurate academic
	referencing convention citing
	multiple sources, with some minor
	errors.
	Plan is somewhat logically
	structured using appropriate
	academic language, with
	appropriate use of evidence in
	addressing the task.
	Employs a basic academic
	referencing convention
	appropriate to the discipline.
	Includes an adequate number of
	sources. Several errors in
	referencing, grammar and/or
	punctuation.
	Attempts logical structure, sighting
	some evidence, without
	constructing a clear response to
	the task. Limited use of
	appropriate academic language,
	with a number of grammatical
	errors.
	Employs a basic academic
	referencing convention
	appropriate to the discipline with
	limited sources and/or a number of
	significant errors
	The work does not employ a
	structured approach to the
	task. The writing is unclear
	and poorly constructed.
	Shows unfamiliarity with, and
	inconsistent application of the
	conventions of academic
	referencing with inadequate
	sources.
	/5
	COMMENTS /40
	
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