GSBS6002 Foundations of Business Analysis 代写
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GSBS6002 Foundations of Business Analysis 代写
Trimester 1, 2017 Page 1 of 3
GSBS6002
Foundations of Business Analysis
Trimester 1, 2017
Assessment 1
Weight: 25%
Total Marks: 100
Due time and date: 23.59AEDT, Sunday, 12 March, 2017
Submission instructions:
1. Maximum word length: 2000 words.
2. Submit a soft copy in Word format via Turnitin (with an assignment cover sheet).
3. Assignments submitted by other means (e.g. email) or forms (scanned copy,
Excel document) will attract no marks.
Late submissions: The mark for an assessment item submitted after the designated
time on the due date, without an approved extension of time, will be reduced by 10%
of the possible maximum mark for that assessment item for each day or part day that
the assessment item is late. Note: this applies equally to week and weekend days.
Trimester 1, 2017 Page 2 of 3
Case Study – Visa Inc.
Visa Inc. operates the world's largest retail electronic payments network and is one of
the most recognised global financial services brands. It facilitates global commerce
through the transfer of value and information among financial institutions, merchants,
consumers, businesses and government entities.
The company offers a range of branded payment product platforms, which financial
institution clients use to deliver credit, debit, prepaid and commercial programs to
their customers. For example, a Visa Debit card is a globally-accepted product that
allows a consumer to make an electronic payment for goods and services using funds
from their bank account, rather than a line of credit, at the time of purchase.
Payment methods have evolved to accommodate changes in the global economy.
More and more businesses offer online options and thus online banking fraud has
increased in recent years.
To address online fraud, Visa requires information on the effectiveness of its online
security system as well as customer sentiment to determine what could be done to
maintain and/or improve Visa’s market share.
Required
Write a research proposal to address the problems faced by Visa Inc. You are required
to follow the following structure of the proposal:
Problem statement/background (150 words): 10 marks
Purpose of the research (150 words): 10 marks
Research design, including the design of a questionnaire (500 words): 30 marks
Sample design (250 words): 15 marks
Data collection, processing and analysis (150 words): 10 marks
Budget and timeline (100 words): 10 marks
Dummy tables (100 words): 10 marks
References (100 words): 5 marks
Note: Word count is a guide only.
Trimester 1, 2017 Page 3 of 3
Referencing style
American Psychological Association (APA) 6th Edition. You can find helpful examples
of APA 6th ed. citation in pp. 26-38 of the 2013 NBS Postgraduate Student Manual as
well as at http://www.apastyle.org/index.aspx.
Readings
GSBS6002 Weeks 1-5 Lecture Notes/Handout and workshop materials (available on
Blackboard).
Business Research Methods (with Qualtrics Printed Access Card), 9th Edition
William G. Zikmund, Barry J. Babin, Jon C. Carr and Mitch Griffin.
https://www.visa.com.au/
https://www.visa.com.au/visa-everywhere/security/secure-payments-future.html
https://www.afp.gov.au/what-we-do/crime-types/cybercrime/online-fraud-and-
scams
GSBS6002 Foundations of Business Analysis 代写