拉筹伯 代写 BUS1BUF Business foundation assignment



https://lms.latrobe.edu.au/mod/book/view.php?id=2029775&chapterid=131719
Assessment Task 2- Individual Marketing Report

Due date	TUESDAY 4th SEPTEMBER AT 9AM
Submission	Please submit your individual report using the link below: Individual Marketing Report Turnitin link
Word limit/page limit	1800 words/ 6 pages (+/-10%), plus references
Type of assignment	Individual assessment
Weighting	30% of the total marks for this subject
Grading criteria:	Assignment specific grading criteria as per the rubric below.
Important notes	ONLY use the LTU Harvard Referencing style. ONLY Microsoft Office document types are accepted. ONLY Font size Times New Roman 12. Please make sure you use paragraphs throughout the report. You MUST keep a duplicate copy of your assignment

 Intended Learning Outcomes:
1. Research and evaluate an existing business; based in local, regional and global context; define its internal and external environments and identify a strategy to best align the business's internal capabilities with external opportunities.
2. Research, define and argue a business case to justify a new product appropriate to the socio-cultural and economic context.
5. Communicate effectively to a culturally diverse audience through a structured written argument in a professional report format.
6. Search for, locate and evaluate discipline specific information.
Essentials:
i. Highlighting how your studies fit into the larger global context.
ii. Presenting you with the diversity of values and viewpoints on a range of issues around the globe.
拉筹伯 代写 BUS1BUF Business foundation assignment
Purpose:
This assessment is designed to apply the knowledge and skills developed by you to evaluating the external and internal environment in which a new product is to be realised and defining strategies appropriate to its realisation. In this assignment, you are expected to analyse the external and internal environments (SWOT), identify a relevant strategy (S-O, W-O etc.), identify and describe a target market, and develop a suitable new product for the company to introduce for this target market.
Description of assessment:
In this assignment, each of you must choose a company from the list of companies provided (see below for a list of companies). You will choose a country (not Australia) that your company operates in and provide relevant background information and analysis on both the company and country, and design a new product for the company to launch in that country.
You will need to provide a market description of the relevant market conditions that your company operates in. This might include variables such as the prevailing economic conditions, demand and supply factors, and a description of the industry etc. for that country.  You will need to provide a referenced SWOT analysis for the company in that market, identifying the internal strengths and weaknesses and external opportunities and threats of the company for the chosen market.  The goal of a SWOT analysis is to identify the critical factors that may affect your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunities and avoid potential threats. You are also expected identify and describe using marketing segmenting variables, one target market being served by your company.
You are required to find and use 3 types of resources in the marketing plan using MarketLine:
1. Industry reports
2.Company reports
3.Prescribed textbook
Please watch the video below to learn how to find the required reports using MarketLine:
Reference List:
You are required to use the LTU referencing style and to list resources in alphabetical order using the LTU Harvard Referencing Style. More information at: http://www.lib.latrobe.edu.au/referencing-tool/harvard
Marketing Report template and list of companies
Grading Rubric
 

 拉筹伯 代写 BUS1BUF Business foundation assignment