Assignment 1 - Major Trends today - Overview
Attached Files:
·          Assignment Cover Sheet(1)(1).pdf (122.336 KB)
·          Mktg 1183 Assignment 1 Marking Criteria.pdf (99.659 KB)
Objective
·         The objective of assessment 1 is for you to identify one major trend issue that affects society and your study discipline.
·         You are encouraged to support your rationale with suitable research support (credible sources).
·         Demonstrate through persuasive argument why you believe the trend or issue you have selected is of importance and important drivers in how it came into being. 
How to complete the Task
·         This task is to be completed in typed format (1200 words) and submitted via email to your facilitator. 
·         This task is due week 4 by 5pm Wednesday 23rd March.
·         Submit by Turnitin - See link below. Upload your file in Turnitin
Assessment criteria
·         The assessment criteria is attached to this section which illustrates the relative weighting along with additional information about how your submission will be assessed. Assessment related links to policies such as academic integrity and late submission can be found on the course guide and RMIT website.
Detailed Instructions
·         Students are required to outline within 1200 words what they believe is the most major current day trend affecting their chosen discipline. 
·         For this task you can focus on: communications, marketing/persuasive communication, design, branding, consumer behaviour or the media. It is best to select one trend that you can discuss and demonstrate impact. 
·         Marks will be allocated based on construction of argument and relevant research support. A clear reasoning around why this chosen factor/trend is important is required to gain better grades. 
·         Stronger work will illustrate what this trend will mean for the operation of theory and practice now and into the future. That is, how will it affect contemporary practice? 
·         Hint: Focus on one main issue only and limit the background around the issue. 
·         Try to explain how and why it was chosen as a trend and the substantial impacts it may have. 
·         This is an academic piece of work with Harvard referencing required.