在全球产品开发方面，除了传统的T恤和裤子外，H·M公司还开发并设计了各种产品线，包括包包、文胸、装饰品甚至面部化妆用品，以支持多品牌战略。显然，其他故事的策略可以填补特殊目标消费群体的空白，并保证了过去4到5年中，忠诚客户一直在培养。除了种类繁多的产品外，以拖鞋为例，价格从200美元到10美元不等，提供了多种选择。
利用营销组合要素是H公司的又一大挑战，公司将其生产外包给劳动力成本相对较低的工厂，达到了省钱的目的。此外，公司严格控制成本计划，很少把钱花在那些不切实际的想法上。通过捕捉不同人群的不同需求，它成功地组合了时尚和低成本。
当以相对可接受的价格向客户提供最大化的价值时，H·M公司致力于构建其独特的供应模式以及其雇员遵守的信念。为了进一步发展和突破这一局面，首先，公司必须坚持以最优惠的价格提供时尚和质量，提供无与伦比的价值的经营理念。即使在经济萧条时期，H·M公司的销售额仍在上升，这得益于积极结合时尚、质量和价格的理念。
第二，严格的成本控制计划应不断进行，h公司的CEO更像财务专家，而不是CEO，他自己管理和操作成本和支出，从中获得了成本计划的良好习惯。公司只投资那些能真正帮助公司发展的项目，换句话说，它是一个明智的投资者。
此外，陈列商品的细节和商店的设计可能是管理者考虑的另一个重要方面，它极大地影响了顾客的购物行为。例如，应该通过商店的广告牌传达什么样的按摩？
澳洲 accounting 代写: 季度的财务状况分析
H&M owns a potential of a huge market share that promise the development of its global branding in terms of creating and offering its fashions. Recently, H&M announced the finance status of the recent seasons, which indicated a slight accrue in operation benefits. Due to the strong brand awareness and acceptability of H&M, they now take actions to extend its multi-brand strategy such as the strategy of advertising Other Stories, which is mainly designed for those white-collar classes.
When it comes to the global product development, besides to the traditional T-shirts and trousers, H&M developed and designed a various product line including bags, bras, ornaments and even facial make-ups to support the multi-brand strategies. Obviously, the strategy of Other Stories can fill in the blank of the special target consumer group and guarantee the loyal customers that H&M has been cultivating the past 4 to 5 years. In addition to the variety of the types of products, take the slippers as the example, the prices ranged from 200 dollars to 10 dollars, which offers the wide range of choices.
Making use of the marketing mix elements is another great challenge for H&M. Smartly, H&M outsourced their production to the plants, in which the labor cost is relatively low and achieved the goal of saving money. Besides, H&M controls its cost planning strictly and they rarely spend money on those unrealistic ideas. By capturing the different needs of different groups of people, it successful combined fashion and the low cost.
When providing maximized value to customers at a relatively acceptable price, H&M is dedicated in constructing its unique supply mode as well as the belief that its employees abide with. For further development and breakthrough of this situation, firstly, H&M needs to sustain its business concept of giving the unbeatable value by offering fashion and quality at the best price. Even in the depression time of economy, the sales amount of H&M was still rising up, which gain benefits from the philosophy of expanding positively combining the fashion, quality and price.
Secondly, the strict cost control planning should be conducted continuously, the CEO of H&M is more like a financial expert than a CEO, and he managed and operated the cost and expenditures by himself from which the good habit of H&M s cost planning comes. H&M only invests the programs that can really help develop the company, in other words, it was a wise investor.
Besides, details of displaying the goods and the design of the stores could be another important aspect for the managers to consider, which greatly influence the shopping behavior of the customers. For example, what kind of massages should be conveyed through the billboard of the stores,
